Verizon Information Services Announces Agreements With Engage and Eversave

SuperPages.com(SM) Service Introduces Targeted Banner Ads

And Online Coupons for Small- to Medium-Sized Businesses



Apr 16, 2001, 01:00 ET from Verizon Information Services

    DALLAS, April 16 /PRNewswire/ -- Small- to medium-sized businesses with a
 Web presence on SuperPages.com, the Internet's #1 online directory service,
 now can use the same advertising tools as their big company counterparts --
 targeted banner ads and online coupons.
     Verizon Information Services, the world's largest directory publisher and
 creator of SuperPages.com, today announced marketing agreements with Engage, a
 leading enterprise marketing software and interactive media company, and
 Eversave, the leading provider of infrastructure to power local online
 coupons. With these agreements, Verizon's national Yellow Pages sales force is
 offering SuperPages.com advertisers SuperNetwork banner ads and online
 coupons.
     "Our research shows that small- to medium-sized companies with a Web
 presence increase their local business marketshare," said Patrick Marshall,
 group vice president - marketing for Verizon Information Services. "With
 SuperNetwork banner ads and online coupons, SuperPages.com is offering
 advertisers the tools they need to drive targeted, qualified leads and
 ready-to-buy customers through both Web and foot traffic."
     With LocalNet, Engage's local channel sales initiative, SuperPages.com
 advertisers can target relevant consumers by distributing SuperNetwork banner
 ads to subject-oriented Web sites, such as automotive and travel sites.  In
 addition, SuperNetwork banners can be distributed to reach consumers who are
 conducting Web searches within specific geographic areas, such as Dallas
 County, Texas, or the Los Angeles metropolitan area.
     With online coupons, local advertisers can enhance their SuperPages.com
 listings with coupon offers, which appear as a button next to the listings.
 SuperPages.com online coupons also will be distributed through Eversave's
 network of partner Web sites, greatly increasing exposure and value for
 SuperPages.com advertisers.
     Verizon makes designing an online coupon and SuperNetwork banner ad easy
 by providing customers with in-house design templates.  Advertisers simply
 provide customized text copy to their Yellow Pages sales representative, and
 select the subject matter category and the geographic area to target.
     "With Engage, one of the largest online advertising networks,
 SuperPages.com advertisers can access nearly 41.5 million unique users*," said
 Tony Nuzzo, president and CEO, Engage.  "Engage's subject and
 geographic-targeting capabilities will allow Verizon's local advertisers to
 extend their reach and distribution to qualified online consumers."
     According to The Kelsey Group, a research company specializing in local
 advertising and electronic commerce, the $306 million that small- to
 medium-sized businesses spent last year in Internet Yellow Pages is expected
 to exceed $1.5 billion by 2006. "The combination of online Yellow Pages and
 targeted Internet-based marketing tools are becoming an important part of the
 local marketing mix for traditionally cost-conscious small businesses," says
 Daniel N. Miller, senior vice president for The Kelsey Group.
     "Eversave's online coupon strategy enables the local merchant to adopt the
 power of the Internet by promoting relevant offers directly to local customers
 via digital coupons," said Jere Doyle, president and CEO, Eversave.  "With 75
 percent of American households using coupons, SuperPages.com online coupons
 are a great way to connect shoppers with their neighborhood retailers and
 services."
 
     * Media Metrix/AdNetwork Reports, U.S. Reach Only, December 2000.
 
     "With approximately seven million visits a month, SuperPages.com has
 become one of the fastest advertising mediums available for local businesses,"
 said Verizon's Marshall. "By working with leaders in online marketing and
 advertising, such as Engage and Eversave, we are one step closer to our goal
 of increased traffic, loyal users and savvy advertisers."
 
     About Engage
     Engage, Inc. (Nasdaq:   ENGA) is a leading enterprise marketing software and
 interactive media company and a majority-owned operating company of
 CMGI, Inc (Nasdaq:   CMGI). Founded in 1996, Engage enables companies to harness
 the power of interactive marketing to create more loyal customers, maximize
 revenue and increase their brand's visibility and recognition. Based in
 Andover, Massachusetts, Engage has European headquarters in London and offices
 worldwide in Canada, UK, Japan, Italy, Germany, France, Sweden, Hong Kong,
 Singapore and Australia.
     LocalNet, a division of Engage, began in 1998 as a Small & Medium
 Enterprise (SME) channel initiative focused on delivering local solutions to
 online marketers.
 
     About Eversave
     Launched in January 2000, Eversave is a leading e-marketing infrastructure
 company that powers geographically-targeted promotional Internet content from
 more than 20,000 merchants nationwide, builds and maintains proprietary email
 lists for clients and deploys personalized email marketing campaigns.
 Eversave's clicks-to-bricks strategy attracts a highly active member base and
 enables businesses to harness the power of the Internet by marketing directly
 to customers via digital coupons and targeted email promotions, driving foot
 traffic into their stores.  For more information visit
 http://www.eversave.com.
 
     About Verizon Information Services and SuperPages.com
     Verizon Information Services is a world leading print and online directory
 publisher and a content provider for communications products and services.
 The largest directory publisher in the world, Verizon has annual revenues of
 more than $4.1 billion and employs more than 11,000 people.
     Verizon Information Services also produces and markets SuperPages.com, the
 Internet's preeminent online directory and shopping resource. SuperPages.com
 has received up to 7.7 million visits and 3.4 million unique visitors per
 month, and is the Yellow Pages provider on Excite, Lycos, Ask Jeeves, AOL
 Service, AOL.com, Digital City, HotBot, and BigFoot.
     Based in the Dallas area, Verizon Information Services is a unit of
 Verizon Communications Inc. (NYSE:   VZ), which was formed by the merger of Bell
 Atlantic and GTE. Verizon is one of the world's leading providers of
 communications services. For more information on Verizon, visit
 http://www.verizon.com.
 
 

SOURCE Verizon Information Services
    DALLAS, April 16 /PRNewswire/ -- Small- to medium-sized businesses with a
 Web presence on SuperPages.com, the Internet's #1 online directory service,
 now can use the same advertising tools as their big company counterparts --
 targeted banner ads and online coupons.
     Verizon Information Services, the world's largest directory publisher and
 creator of SuperPages.com, today announced marketing agreements with Engage, a
 leading enterprise marketing software and interactive media company, and
 Eversave, the leading provider of infrastructure to power local online
 coupons. With these agreements, Verizon's national Yellow Pages sales force is
 offering SuperPages.com advertisers SuperNetwork banner ads and online
 coupons.
     "Our research shows that small- to medium-sized companies with a Web
 presence increase their local business marketshare," said Patrick Marshall,
 group vice president - marketing for Verizon Information Services. "With
 SuperNetwork banner ads and online coupons, SuperPages.com is offering
 advertisers the tools they need to drive targeted, qualified leads and
 ready-to-buy customers through both Web and foot traffic."
     With LocalNet, Engage's local channel sales initiative, SuperPages.com
 advertisers can target relevant consumers by distributing SuperNetwork banner
 ads to subject-oriented Web sites, such as automotive and travel sites.  In
 addition, SuperNetwork banners can be distributed to reach consumers who are
 conducting Web searches within specific geographic areas, such as Dallas
 County, Texas, or the Los Angeles metropolitan area.
     With online coupons, local advertisers can enhance their SuperPages.com
 listings with coupon offers, which appear as a button next to the listings.
 SuperPages.com online coupons also will be distributed through Eversave's
 network of partner Web sites, greatly increasing exposure and value for
 SuperPages.com advertisers.
     Verizon makes designing an online coupon and SuperNetwork banner ad easy
 by providing customers with in-house design templates.  Advertisers simply
 provide customized text copy to their Yellow Pages sales representative, and
 select the subject matter category and the geographic area to target.
     "With Engage, one of the largest online advertising networks,
 SuperPages.com advertisers can access nearly 41.5 million unique users*," said
 Tony Nuzzo, president and CEO, Engage.  "Engage's subject and
 geographic-targeting capabilities will allow Verizon's local advertisers to
 extend their reach and distribution to qualified online consumers."
     According to The Kelsey Group, a research company specializing in local
 advertising and electronic commerce, the $306 million that small- to
 medium-sized businesses spent last year in Internet Yellow Pages is expected
 to exceed $1.5 billion by 2006. "The combination of online Yellow Pages and
 targeted Internet-based marketing tools are becoming an important part of the
 local marketing mix for traditionally cost-conscious small businesses," says
 Daniel N. Miller, senior vice president for The Kelsey Group.
     "Eversave's online coupon strategy enables the local merchant to adopt the
 power of the Internet by promoting relevant offers directly to local customers
 via digital coupons," said Jere Doyle, president and CEO, Eversave.  "With 75
 percent of American households using coupons, SuperPages.com online coupons
 are a great way to connect shoppers with their neighborhood retailers and
 services."
 
     * Media Metrix/AdNetwork Reports, U.S. Reach Only, December 2000.
 
     "With approximately seven million visits a month, SuperPages.com has
 become one of the fastest advertising mediums available for local businesses,"
 said Verizon's Marshall. "By working with leaders in online marketing and
 advertising, such as Engage and Eversave, we are one step closer to our goal
 of increased traffic, loyal users and savvy advertisers."
 
     About Engage
     Engage, Inc. (Nasdaq:   ENGA) is a leading enterprise marketing software and
 interactive media company and a majority-owned operating company of
 CMGI, Inc (Nasdaq:   CMGI). Founded in 1996, Engage enables companies to harness
 the power of interactive marketing to create more loyal customers, maximize
 revenue and increase their brand's visibility and recognition. Based in
 Andover, Massachusetts, Engage has European headquarters in London and offices
 worldwide in Canada, UK, Japan, Italy, Germany, France, Sweden, Hong Kong,
 Singapore and Australia.
     LocalNet, a division of Engage, began in 1998 as a Small & Medium
 Enterprise (SME) channel initiative focused on delivering local solutions to
 online marketers.
 
     About Eversave
     Launched in January 2000, Eversave is a leading e-marketing infrastructure
 company that powers geographically-targeted promotional Internet content from
 more than 20,000 merchants nationwide, builds and maintains proprietary email
 lists for clients and deploys personalized email marketing campaigns.
 Eversave's clicks-to-bricks strategy attracts a highly active member base and
 enables businesses to harness the power of the Internet by marketing directly
 to customers via digital coupons and targeted email promotions, driving foot
 traffic into their stores.  For more information visit
 http://www.eversave.com.
 
     About Verizon Information Services and SuperPages.com
     Verizon Information Services is a world leading print and online directory
 publisher and a content provider for communications products and services.
 The largest directory publisher in the world, Verizon has annual revenues of
 more than $4.1 billion and employs more than 11,000 people.
     Verizon Information Services also produces and markets SuperPages.com, the
 Internet's preeminent online directory and shopping resource. SuperPages.com
 has received up to 7.7 million visits and 3.4 million unique visitors per
 month, and is the Yellow Pages provider on Excite, Lycos, Ask Jeeves, AOL
 Service, AOL.com, Digital City, HotBot, and BigFoot.
     Based in the Dallas area, Verizon Information Services is a unit of
 Verizon Communications Inc. (NYSE:   VZ), which was formed by the merger of Bell
 Atlantic and GTE. Verizon is one of the world's leading providers of
 communications services. For more information on Verizon, visit
 http://www.verizon.com.
 
 SOURCE  Verizon Information Services

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