Vesta Implements Agent Stock Incentive Plan; Allows Qualifying Agents to Acquire Vesta Stock

Apr 30, 2001, 01:00 ET from Vesta Insurance Group, Inc.

    BIRMINGHAM, Ala., April 30 /PRNewswire/ -- Vesta Insurance Group, Inc.
 (NYSE:   VTA) has implemented its previously announced Vesta Agents Stock
 Incentive Plan, which allows qualifying agents to obtain Vesta common stock at
 a discount to market prices.  The agents qualify based on performance
 measures.
     The Securities and Exchange Commission has declared Vesta's Registration
 Statement effective, and eligible agencies may elect to participate in the
 second quarter of 2001.
     "We are pleased to give our most productive and profitable agents the
 opportunity to acquire Vesta stock under this incentive plan," said Norman W.
 Gayle, III, President of Vesta.  "Participating agents will align their
 interests with Company shareholders, underscoring the mutual long-term
 commitment between Vesta and its agency force."
     Vesta's Agents Stock Incentive Plan Trust currently holds 750,000 shares
 of the Company's common stock in trust for future allocations to participants
 of the Plan.
 
     About Vesta Insurance Group, Inc.
     Vesta Insurance Group, Inc., headquartered in Birmingham, Ala., is a
 holding company for a group of insurance and financial services companies that
 offer a wide range of consumer-based products.
     This news release does not constitute an offer to sell securities.  Offers
 are made only by means of the prospectus contained in the Registration
 Statement.
 
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                http://tbutton.prnewswire.com/prn/11690X53227174
 
 

SOURCE Vesta Insurance Group, Inc.
    BIRMINGHAM, Ala., April 30 /PRNewswire/ -- Vesta Insurance Group, Inc.
 (NYSE:   VTA) has implemented its previously announced Vesta Agents Stock
 Incentive Plan, which allows qualifying agents to obtain Vesta common stock at
 a discount to market prices.  The agents qualify based on performance
 measures.
     The Securities and Exchange Commission has declared Vesta's Registration
 Statement effective, and eligible agencies may elect to participate in the
 second quarter of 2001.
     "We are pleased to give our most productive and profitable agents the
 opportunity to acquire Vesta stock under this incentive plan," said Norman W.
 Gayle, III, President of Vesta.  "Participating agents will align their
 interests with Company shareholders, underscoring the mutual long-term
 commitment between Vesta and its agency force."
     Vesta's Agents Stock Incentive Plan Trust currently holds 750,000 shares
 of the Company's common stock in trust for future allocations to participants
 of the Plan.
 
     About Vesta Insurance Group, Inc.
     Vesta Insurance Group, Inc., headquartered in Birmingham, Ala., is a
 holding company for a group of insurance and financial services companies that
 offer a wide range of consumer-based products.
     This news release does not constitute an offer to sell securities.  Offers
 are made only by means of the prospectus contained in the Registration
 Statement.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X53227174
 
 SOURCE  Vesta Insurance Group, Inc.