VH1 Save the Music Teams Up With Broadway's 'Blast!' To Help Save Music in America's Public Schools

Acclaimed 'BLAST!' Troupe to Continue Collaboration With VH1 Save the Music

by Visiting NYC Schools, Holding Special Performances, and Participating in

Other Activities to Promote Music Education



Time Warner Cable of New York City Will Host Ticket Sales to Benefit the VH1

Save the Music Foundation's Music Education Efforts in New York City;

Tickets to Limited 10-Week Broadway Run of Smash Musical

Beginning April 17 are Available Through Telecharge



Apr 17, 2001, 01:00 ET from VH1

    NEW YORK, April 17 /PRNewswire/ -- Direct from their smash, sell-out
 performances in Chicago, Milwaukee and Washington DC -- where they also teamed
 up with VH1 Save The Music to promote music education in our schools -- the
 hot new musical celebration "BLAST!" pulls into Broadway with a mission to
 help restore public school music education programs in New York City and
 around the U.S.
     VH1 Save The Music, Time Warner Cable of New York City and "BLAST!" hope
 to continue and broaden their collaboration by holding special performances
 and participating in a number of educational activities for New York City
 public school children during the troupe's long-awaited, limited 10-week run
 at the Broadway Theatre, beginning Tuesday, April 17.
     Tickets to "BLAST!" at the Broadway Theatre (Broadway at 53rd Street) are
 available by phoning Telecharge at 212-239-6200.  Time Warner Cable
 subscribers will receive a special discount price (mention code BLAST1), and
 $5.00 from every ticket sold will go to benefit the VH1 Save The Music
 Foundation.  The "BLAST!" event is part of the continuing partnership between
 VH1 Save The Music and Time Warner Cable of New York City that will support
 its efforts to restore music programs to New York City's public schools in a
 five-year, $5 million commitment made last year.
     "There's never been a show quite like 'BLAST!' -- a unique, imaginative
 musical spectacle that also embodies the best of our mission at VH1 Save the
 Music," said Bob Morrison, Executive Director, VH1 Save The Music Foundation.
 "We're excited to team with 'BLAST!' to promote music education for kids
 around the country, and with Time Warner Cable of New York in a special effort
 to directly benefit New York City public school children by helping to make
 music education part of their lives."
     "Enhancing the education process is an important initiative for us.  By
 supporting Save the Music and other education programs, we can continue to
 provide local students with a broad spectrum of learning experiences that
 encourages literacy, creativity and the arts," said Barry Rosenblum, President
 of Time Warner Cable.
     Jim Mason, producer and director of "BLAST!," says, "VH1 Save The Music is
 a cause I wholeheartedly support.  Music gives a young person the gift of a
 lifelong appreciation for the arts."
     While in New York City, the cast members of "BLAST!" will travel to City
 schools for show-and-tell sessions and special performances, and VH1 Save The
 Music will also bring kids to Broadway for informational and entertaining
 "talk back" sessions with the cast.  Earlier on their tour, the cast members
 of "BLAST!" teamed up with VH1 Save The Music to talk about their instruments
 and participate in a Q&A with kids in Chicago, performed segments from their
 show in Washington DC, and conducted similar activities in Milwaukee to
 demonstrate how music education played an important role in their lives.
     VH1 Save The Music and "BLAST!" are also collaborating on the creation of
 music education programs to support the show.  Following its Broadway run,
 "BLAST!" will continue on a full-scale national tour where they will continue
 to act as special ambassadors for VH1 Save The Music, a non-profit
 organization dedicated to improving the quality of education in America's
 public schools by restoring music programs in cities across the country and
 raising awareness of the importance of music participation for our nation's
 youth.
     "BLAST!" is the theatrical evolution of the drum corps Star of Indiana,
 which was founded in 1984 by businessman Bill Cook to benefit young people in
 music education.  The group's Artistic Director, James Mason, is a lifelong
 veteran of drum and bugle corps and other musical activities.  The Star of
 Indiana won the prestigious Drum Corp International World Championships in
 1991 with performances that revolutionized the world of drum corps, bringing
 an ever more sophisticated sense of musicianship, exciting showmanship, and
 dynamic choreography to the genre.  "Blast!" consists of 60 members drawn from
 the world of outdoor pageantry across North America, including 41 who have
 earned world titles. The majority of the cast have earned degrees or majored
 in music education, or have degrees or majored in music or instrumental
 performance.  Performing in three sections - brass, percussion and visual
 ensembles -- "BLAST!" utilizes both traditional and exotic musical instruments
 in combination with synchronized, ballet-like drills in a theatrical show that
 brings the power, passion and precision of outdoor pageantry to the stage.
     Through partnerships with affiliates and advocates, as well as corporate
 and national sponsors, VH1 Save The Music conducts awareness campaigns,
 musical instrument drives, and fundraising events in conjunction with public
 schools to restore instrumental music programs.  Since VH1 Save The Music was
 created in 1997, more than $10 million worth of musical instruments has been
 donated to 530 public schools in 40 cities, improving the lives of more than
 200,000 children.  The Foundation's ten-year plan is to bring music
 participation to one million children in public schools.
     Last year, VH1 Save The Music was honored with the Governors' Award (a
 special Emmy Award) from the Academy of Television Arts & Sciences, as well as
 the George Foster Peabody Award for broadcast and cable excellence, and two
 Beacon Awards, presented by the Cable Television Public Affairs Association to
 honor excellence in public affairs throughout the cable industry.  Most
 recently, VH1 Save The Music received the 2001 Government Leadership in the
 Arts Award, a special recognition award for excellence in arts programs for
 youth, from Americans for the Arts and The United States Conference of Mayors.
     The national partner organizations of VH1 Save The Music include the
 National School Boards Association, U.S. Department of Education, Chief State
 School Officers Association, MENC-The National Association for Music
 Education, NAMM-International Music Products Association, the American Music
 Conference, and America's Promise-The Alliance for Youth.  The national
 sponsor of VH1 Save The Music is Subaru.  Sheet music and method books are
 being provided through a generous grant from the Diane Warren Foundation and
 ASCAP foundation as part of their Music In Schools Program in conjunction with
 Warner Bros. Publications.
 
     Time Warner Cable in New York City serves over 1.2 million customers in
 Manhattan, Queens, Staten Island and portions of Brooklyn.  The company also
 includes NY1 News, Staten Island Cable, Paragon Cable of Mt. Vernon, Time
 Warner Cable of New Jersey and Time Warner CityCable Advertising.  The company
 also provides Road Runner, a high speed Internet connection, in upgraded
 areas.
     Time Warner Cable owns and manages the world's most advanced, best
 clustered cable television operations, with 90 percent of its 12.6 million
 customers in systems of 100,000 subscribers or more.  It is a division of AOL
 Time Warner Inc.
 
     VH1 produces and programs a wide variety of music-based series, specials,
 live events and acquisition-based programming that keep viewers in touch with
 the music they love.  VH1 is a registered trademark of MTV Networks, a unit of
 Viacom Inc.  MTV Networks owns and operates the cable television programming
 services MTV: Music Television, MTV 2: Music Television, Nickelodeon/Nick at
 Nite, TV Land and VH1 as well as The Suite from MTV Networks, a package of ten
 digital services, all of which are trademarks of MTV Networks. MTV Networks
 also has joint ventures, licensing agreements and syndication deals whereby
 its programming can be seen worldwide.
 
 

SOURCE VH1
    NEW YORK, April 17 /PRNewswire/ -- Direct from their smash, sell-out
 performances in Chicago, Milwaukee and Washington DC -- where they also teamed
 up with VH1 Save The Music to promote music education in our schools -- the
 hot new musical celebration "BLAST!" pulls into Broadway with a mission to
 help restore public school music education programs in New York City and
 around the U.S.
     VH1 Save The Music, Time Warner Cable of New York City and "BLAST!" hope
 to continue and broaden their collaboration by holding special performances
 and participating in a number of educational activities for New York City
 public school children during the troupe's long-awaited, limited 10-week run
 at the Broadway Theatre, beginning Tuesday, April 17.
     Tickets to "BLAST!" at the Broadway Theatre (Broadway at 53rd Street) are
 available by phoning Telecharge at 212-239-6200.  Time Warner Cable
 subscribers will receive a special discount price (mention code BLAST1), and
 $5.00 from every ticket sold will go to benefit the VH1 Save The Music
 Foundation.  The "BLAST!" event is part of the continuing partnership between
 VH1 Save The Music and Time Warner Cable of New York City that will support
 its efforts to restore music programs to New York City's public schools in a
 five-year, $5 million commitment made last year.
     "There's never been a show quite like 'BLAST!' -- a unique, imaginative
 musical spectacle that also embodies the best of our mission at VH1 Save the
 Music," said Bob Morrison, Executive Director, VH1 Save The Music Foundation.
 "We're excited to team with 'BLAST!' to promote music education for kids
 around the country, and with Time Warner Cable of New York in a special effort
 to directly benefit New York City public school children by helping to make
 music education part of their lives."
     "Enhancing the education process is an important initiative for us.  By
 supporting Save the Music and other education programs, we can continue to
 provide local students with a broad spectrum of learning experiences that
 encourages literacy, creativity and the arts," said Barry Rosenblum, President
 of Time Warner Cable.
     Jim Mason, producer and director of "BLAST!," says, "VH1 Save The Music is
 a cause I wholeheartedly support.  Music gives a young person the gift of a
 lifelong appreciation for the arts."
     While in New York City, the cast members of "BLAST!" will travel to City
 schools for show-and-tell sessions and special performances, and VH1 Save The
 Music will also bring kids to Broadway for informational and entertaining
 "talk back" sessions with the cast.  Earlier on their tour, the cast members
 of "BLAST!" teamed up with VH1 Save The Music to talk about their instruments
 and participate in a Q&A with kids in Chicago, performed segments from their
 show in Washington DC, and conducted similar activities in Milwaukee to
 demonstrate how music education played an important role in their lives.
     VH1 Save The Music and "BLAST!" are also collaborating on the creation of
 music education programs to support the show.  Following its Broadway run,
 "BLAST!" will continue on a full-scale national tour where they will continue
 to act as special ambassadors for VH1 Save The Music, a non-profit
 organization dedicated to improving the quality of education in America's
 public schools by restoring music programs in cities across the country and
 raising awareness of the importance of music participation for our nation's
 youth.
     "BLAST!" is the theatrical evolution of the drum corps Star of Indiana,
 which was founded in 1984 by businessman Bill Cook to benefit young people in
 music education.  The group's Artistic Director, James Mason, is a lifelong
 veteran of drum and bugle corps and other musical activities.  The Star of
 Indiana won the prestigious Drum Corp International World Championships in
 1991 with performances that revolutionized the world of drum corps, bringing
 an ever more sophisticated sense of musicianship, exciting showmanship, and
 dynamic choreography to the genre.  "Blast!" consists of 60 members drawn from
 the world of outdoor pageantry across North America, including 41 who have
 earned world titles. The majority of the cast have earned degrees or majored
 in music education, or have degrees or majored in music or instrumental
 performance.  Performing in three sections - brass, percussion and visual
 ensembles -- "BLAST!" utilizes both traditional and exotic musical instruments
 in combination with synchronized, ballet-like drills in a theatrical show that
 brings the power, passion and precision of outdoor pageantry to the stage.
     Through partnerships with affiliates and advocates, as well as corporate
 and national sponsors, VH1 Save The Music conducts awareness campaigns,
 musical instrument drives, and fundraising events in conjunction with public
 schools to restore instrumental music programs.  Since VH1 Save The Music was
 created in 1997, more than $10 million worth of musical instruments has been
 donated to 530 public schools in 40 cities, improving the lives of more than
 200,000 children.  The Foundation's ten-year plan is to bring music
 participation to one million children in public schools.
     Last year, VH1 Save The Music was honored with the Governors' Award (a
 special Emmy Award) from the Academy of Television Arts & Sciences, as well as
 the George Foster Peabody Award for broadcast and cable excellence, and two
 Beacon Awards, presented by the Cable Television Public Affairs Association to
 honor excellence in public affairs throughout the cable industry.  Most
 recently, VH1 Save The Music received the 2001 Government Leadership in the
 Arts Award, a special recognition award for excellence in arts programs for
 youth, from Americans for the Arts and The United States Conference of Mayors.
     The national partner organizations of VH1 Save The Music include the
 National School Boards Association, U.S. Department of Education, Chief State
 School Officers Association, MENC-The National Association for Music
 Education, NAMM-International Music Products Association, the American Music
 Conference, and America's Promise-The Alliance for Youth.  The national
 sponsor of VH1 Save The Music is Subaru.  Sheet music and method books are
 being provided through a generous grant from the Diane Warren Foundation and
 ASCAP foundation as part of their Music In Schools Program in conjunction with
 Warner Bros. Publications.
 
     Time Warner Cable in New York City serves over 1.2 million customers in
 Manhattan, Queens, Staten Island and portions of Brooklyn.  The company also
 includes NY1 News, Staten Island Cable, Paragon Cable of Mt. Vernon, Time
 Warner Cable of New Jersey and Time Warner CityCable Advertising.  The company
 also provides Road Runner, a high speed Internet connection, in upgraded
 areas.
     Time Warner Cable owns and manages the world's most advanced, best
 clustered cable television operations, with 90 percent of its 12.6 million
 customers in systems of 100,000 subscribers or more.  It is a division of AOL
 Time Warner Inc.
 
     VH1 produces and programs a wide variety of music-based series, specials,
 live events and acquisition-based programming that keep viewers in touch with
 the music they love.  VH1 is a registered trademark of MTV Networks, a unit of
 Viacom Inc.  MTV Networks owns and operates the cable television programming
 services MTV: Music Television, MTV 2: Music Television, Nickelodeon/Nick at
 Nite, TV Land and VH1 as well as The Suite from MTV Networks, a package of ten
 digital services, all of which are trademarks of MTV Networks. MTV Networks
 also has joint ventures, licensing agreements and syndication deals whereby
 its programming can be seen worldwide.
 
 SOURCE  VH1