Video Venue Launches First National Video-on-the-Fuel-Pump Advertising Network

Anheuser-Busch, General Motors, Gatorade, Toyota and M&M Mars

Jump Onboard With New Satellite-Based Outdoor Ad Network



Apr 26, 2001, 01:00 ET from Video Venue

    SARASOTA, Fla., April 26 /PRNewswire/ -- Video Venue today launched the
 first site in a nationwide, wireless advertising network that places
 television style commercials at display screens on fuel pumps.  The first
 store to go live is a Casey's General Store in Des Moines, Iowa.  During the
 next 90 days, 300 more locations in the chain will be added to the network,
 with close to 1,000 additional locations planned for activation by 2002.
 Casey's is the twelfth-largest convenience store chain in the U.S.  Video
 Venue expects to announce network roll-outs with several other national and
 regional convenience store/gas station chains within the coming weeks.
     The Video Venue Network has already attracted premier national advertisers
 including Toyota, Gatorade, Dr Pepper, General Motors, Kodak, and M&M/Mars.
 The network will also include responsibility messages from Anheuser-Busch,
 appropriately targeted to consumers at the pump, as part of Anheuser-Busch's
 national Consumer Awareness program.
     Video Venue's video-on-the-fuel-pump advertising system delivers
 promotional content across North America from its Central Operations Center in
 Sarasota, Florida via a Hughes Network Systems satellite to each convenience
 store location.  Full motion color video with sound is viewed at each pump on
 a 10.4-inch, direct daylight readable, high-resolution screen proven to
 withstand extreme temperatures (-15 Degrees to +120 Degrees F) and harsh
 environments.  Ads already produced for television can be transferred directly
 to the Video Venue Network.  "One of the factors that makes Video Venue
 effective for advertisers is our ability to deliver marketing messages to
 consumers at a place and point in time where they are not distracted and are
 receptive," said CarolAnn Merritt, President of Sales & Marketing for Video
 Venue.
     Each Video Venue Network consists of 300 stores with multiple pumps at
 each location.  Industry resources report a minimum average of 700 fueling
 customers per day at a typical location delivering 210,000 impressions per
 day, or 6.3 million impressions per month.  This equates to approximately
 75 million consumer impressions per year for each network of 300 locations.
 As Video Venue expands across the country, advertisers can purchase time on
 multiple networks, thus increasing their reach exponentially.  Unlike
 television, content can be displayed network-wide, regionally, by individual
 city or even by specific site.
     Convenience stores receive revenue from Video Venue for hosting the
 system, as well as advertising time to promote store-brand products and
 services.
     "Many of the ads featured on Video Venue are for products sold inside the
 convenience store, and these bring consumers inside to make a purchase after
 they are finished fueling," said Mike Richardson, Vice President of
 Advertising for Casey's.  "This is a very strong value add for the retail
 location because it helps bring customers into the store to make purchases."
 
     About Video Venue
     Founded in 1998, Video Venue is a dynamic, point-of-sale advertising
 network.  Full motion video/audio advertisements are delivered nationwide to
 weather-proof, direct daylight-readable screens on fuel pumps to target a
 highly captive audience.  The Video Venue Network is completely installed,
 maintained and programmed by Video Venue.  Ads are transmitted from the
 company's Central Operation Center in Sarasota, Fla., via a Hughes Network
 Systems satellite.  Signal is received by Video Venue-enabled convenience
 stores across North America to be viewed at individual gas pumps at each
 location.  Advertisers can choose from a host of networks; each network
 consists of 300 locations, with multiple pumps at each location.
 
 

SOURCE Video Venue
    SARASOTA, Fla., April 26 /PRNewswire/ -- Video Venue today launched the
 first site in a nationwide, wireless advertising network that places
 television style commercials at display screens on fuel pumps.  The first
 store to go live is a Casey's General Store in Des Moines, Iowa.  During the
 next 90 days, 300 more locations in the chain will be added to the network,
 with close to 1,000 additional locations planned for activation by 2002.
 Casey's is the twelfth-largest convenience store chain in the U.S.  Video
 Venue expects to announce network roll-outs with several other national and
 regional convenience store/gas station chains within the coming weeks.
     The Video Venue Network has already attracted premier national advertisers
 including Toyota, Gatorade, Dr Pepper, General Motors, Kodak, and M&M/Mars.
 The network will also include responsibility messages from Anheuser-Busch,
 appropriately targeted to consumers at the pump, as part of Anheuser-Busch's
 national Consumer Awareness program.
     Video Venue's video-on-the-fuel-pump advertising system delivers
 promotional content across North America from its Central Operations Center in
 Sarasota, Florida via a Hughes Network Systems satellite to each convenience
 store location.  Full motion color video with sound is viewed at each pump on
 a 10.4-inch, direct daylight readable, high-resolution screen proven to
 withstand extreme temperatures (-15 Degrees to +120 Degrees F) and harsh
 environments.  Ads already produced for television can be transferred directly
 to the Video Venue Network.  "One of the factors that makes Video Venue
 effective for advertisers is our ability to deliver marketing messages to
 consumers at a place and point in time where they are not distracted and are
 receptive," said CarolAnn Merritt, President of Sales & Marketing for Video
 Venue.
     Each Video Venue Network consists of 300 stores with multiple pumps at
 each location.  Industry resources report a minimum average of 700 fueling
 customers per day at a typical location delivering 210,000 impressions per
 day, or 6.3 million impressions per month.  This equates to approximately
 75 million consumer impressions per year for each network of 300 locations.
 As Video Venue expands across the country, advertisers can purchase time on
 multiple networks, thus increasing their reach exponentially.  Unlike
 television, content can be displayed network-wide, regionally, by individual
 city or even by specific site.
     Convenience stores receive revenue from Video Venue for hosting the
 system, as well as advertising time to promote store-brand products and
 services.
     "Many of the ads featured on Video Venue are for products sold inside the
 convenience store, and these bring consumers inside to make a purchase after
 they are finished fueling," said Mike Richardson, Vice President of
 Advertising for Casey's.  "This is a very strong value add for the retail
 location because it helps bring customers into the store to make purchases."
 
     About Video Venue
     Founded in 1998, Video Venue is a dynamic, point-of-sale advertising
 network.  Full motion video/audio advertisements are delivered nationwide to
 weather-proof, direct daylight-readable screens on fuel pumps to target a
 highly captive audience.  The Video Venue Network is completely installed,
 maintained and programmed by Video Venue.  Ads are transmitted from the
 company's Central Operation Center in Sarasota, Fla., via a Hughes Network
 Systems satellite.  Signal is received by Video Venue-enabled convenience
 stores across North America to be viewed at individual gas pumps at each
 location.  Advertisers can choose from a host of networks; each network
 consists of 300 locations, with multiple pumps at each location.
 
 SOURCE  Video Venue