Viper Motorcycle Company Announces Western Colorado Motorsports and MBL Motorsports as Initial Gold Dealers

Oct 12, 2011, 09:15 ET from Viper Powersports, Inc.

AUBURN, Ala., Oct. 12, 2011 /PRNewswire/ -- Viper Motorcycle Company, a wholly owned division of Viper Powersports, Inc. (OTCQB: VPWI), announced today that it has signed Western Colorado Motorsports, DBA Aspen Valley Harley-Davidson & MBL Motorsports DBA ,Harley-Davidson of Palm Beach as its initial 2012 Gold Dealers.

Colbert Seagraves, Viper Motorcycle Company VP of Marketing and Racing Operations stated, "Having two quality dealerships such as Western Colorado Motorsports located in Glenwood Springs, CO and MBL Motorsports located in Palm Beach, FL join our team, shows our commitment of only signing the best as we continue expanding our dealer network.  Mike Lehman has been in the motorcycle business for over 20 years and has proven that he can sell motorcycles.  Both dealerships are award winning and top performers in the motorcycle industry."

Mike Lehman, Co-Owner of both Western Colorado Motorsports and MBL Motorsports had this to say about the Diamondback, "It is a beautiful machine and has tremendous bottom end torque.  The Diamondback was a pleasure to ride and brought a smile to my face. I have ridden them all and this motorcycle fits the niche market of the enthusiast that wants the power of the Viper/Ilmor engine along with that custom look.  They also want that OEM feel and dependability that is Viper."

John Silseth, CEO of Viper Powersports stated, "We continue to surround ourselves with quality dealers as we move forward.  The Viper Diamondback is in a league of its own and so is our dealer network.  We are currently transforming our distribution network and are targeting demographically key dealers and distributors making Viper a truly worldwide brand."  

ABOUT VIPER POWERSPORTS, INC: Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (, provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Viper's long term success as America's newest domestic OEM of motorcycles. Viper Motorcycle Company website is

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements, which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

Colbert Seagraves
VP of Marketing & Racing Operations
Viper Motorcycle Company
Tel: (334) 321-4284

John R. Silseth
Chief Executive Officer
Viper Powersports, Inc. 
Tel: (334) 887-4445

SOURCE Viper Powersports, Inc.