Virgin Festival By Virgin Mobile Goes Green

Two-Day Music Event Incorporates Highest Standards of Sustainability to

Reduce Impact on Environment and Help Attendees "Green It Like They Mean

It"

Virgin Mobile USA Partners with Virgin USA, I.M.P., Daryl Hannah and

Spitfire



Jul 18, 2007, 01:00 ET from Virgin Mobile USA, LLC

    NEW YORK, July 18 /PRNewswire/ -- The second annual Virgin Festival By
 Virgin Mobile will be more than just a two-day extravaganza of music and
 excitement. The event is also aiming high in its quest to minimize harm to
 the environment - while educating Virgin Festival-goers on the simple but
 important steps both public events and individuals can take to be more eco-
 friendly.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE )
     This year, Virgin Mobile USA, Virgin USA and concert producer I.M.P.
 will encourage and enable Virgin Festival attendees to "green it like they
 mean it," as they enjoy the weekend's packed slate of A-list musical talent
 including The Police and the Smashing Pumpkins, engaging exhibitions,
 deejays and more at the historic Pimlico Race Course(R) on August 4-5, 2007
 in Baltimore, MD.
     To reach the goal of 'Near Zero Waste,' Virgin Festival partners are
 working with actress/activist Daryl Hannah and her Green Event specialists,
 the Spitfire Agency, to ensure that the event is as green as possible. "It
 is so wonderful to see Virgin Mobile taking its impact on the environment
 seriously," reports Hannah. "By supporting the many solutions available,
 Virgin Festival By Virgin Mobile is taking care of nature while also
 serving as a model for other event producers. Living Green isn't nearly as
 hard as it might seem, and it's actually a lot of fun once you get going!
 My hope is that attendees at the Festival will be empowered by what they
 see and adopt some of these practices into their daily lives."
     "Being conscious of our impact on the environment is a crucial mission
 of the company and its employees, and that applies to every step of our
 festival planning process as well," said Dan Schulman, chief executive
 officer of Virgin Mobile USA. "The Festival is providing us with a rich
 opportunity to experiment with and learn from various practices, and we're
 committed to making Virgin Festival By Virgin Mobile both experientially
 and environmentally friendly."
     In addition to the efforts here, I.M.P. has been at the forefront of
 blending environmental awareness with large scale events. Recently
 recognized for deploying solar energy to power another popular East Coast
 concert venue, I.M.P. shares the commitment to create an incredible
 entertainment experience while protecting the Earth for tomorrow.
     A team of 150 "Green Angels" will be onsite throughout the Festival to
 monitor waste diversion efforts and provide consumer information, courtesy
 of the Spitfire Agency and its partner CleanVibes. Some of the many Green
 initiatives planned at Virgin Festival By Virgin Mobile include:
     -- Best efforts to eliminate trash:  Items that usually become trash at
        concerts are being replaced with compostable products made from
        renewable sources. Examples include plates made of sugarcane (called
        Bagasse), cups made of corn (called Bioplastic), trash bags made from
        corn, utensils made of wheat and potato, and straws made from plants
        instead of petroleum.
     -- Food and food service items composted locally: The Virgin Festival team
        is partnering with local experts and a nearby facility for the handling
        and transport of compost.
     -- Waste Reclamation Stations:  Fifty such stations will be located
        throughout the event grounds.  All food and food service waste will
        have a second life, and all recycling will be collected "single stream"
         (that is, one waste can takes all).  Every station will be staffed by
        a Green Angel volunteer.
     -- Recycled paper:  Nearly all paper items are being replaced with 100%
        recycled paper products including posters, toilet paper and more.
     -- Clean energy:  Where possible, clean energy such as biodiesel and solar
        power is being used.  All on-site power, generators and light towers
        will run on B99 biodiesel [B99 is 99% biodiesel, 1% diesel; the 1%
        diesel eliminates a tax on the fuel].
     -- Green power for plug-ins:  Recharging stations for mobile phones and
        other devices will be powered by biodiesel energy.
     -- Carbon-offsetting:  Where clean energy cannot be supported (production
        flights, etc), Virgin Festival will seek to offset its carbon footprint
        by donating clean energy (solar, wind power, etc.) to the local
        Baltimore community.
     -- Eco-friendly materials:  Virgin Festival props and buildings will be
        constructed from sustainable materials wherever possible, including
        bamboo, FSC-certified lumber, organic cotton, and recycled materials.
        Nearly all materials will be reused, recycled, or donated to the local
        community.
     -- Traveling green:  Virgin Festival is highlighting on its website the
        benefits of using public transportation -- like saving on parking fees,
        for example -- and carpooling.
     -- Education:  Virgin Festival By Virgin Mobile will also host a number of
        unique art installations offering interactive eco-educational
        experiences for all attendees.
     Baltimore Mayor Sheila Dixon said, "The environmentally safe efforts
 being made for Virgin Festival By Virgin Mobile are phenomenal. Certainly,
 the City of Baltimore will look at this tremendous Green operation as a
 goal-setting model for its own festival and event productions. It goes to
 show that you can present a first-class event while still being responsible
 to the natural surroundings. Kudos to Mr. Branson, Virgin Mobile and the
 entire Virgin Festival team."
     Virgin Festival By Virgin Mobile partners are grateful to the following
 organizations for their support and cooperation:
     -- Chesterfield Farms Organic
     -- Eco Products
     -- Natural Value
     -- Sustainable Options
     -- Taylor Oil Company
     -- United Biofuels
     -- Waste Management
     Tickets for Virgin Festival by Virgin Mobile are on sale through
 Ticketmaster (http://www.ticketmaster.com or 1-800-551-SEAT). More
 information on the Festival and the many other Green initiatives being
 implemented can be found at http://www.virginfestival.com.
     About Virgin Mobile USA, LLC
     The nation's leading wireless youth network, Virgin Mobile USA provides
 more than 4.8 million customers with control, flexibility and choice in
 wireless service, rich data content and innovative products without annual
 contracts. Voice pricing plans range from monthly options with unlimited
 nights and weekends to by-the-minute offers, allowing consumers to adjust
 how and what they pay according to their needs. Virgin Mobile's full slate
 of smart, stylish and affordable handsets, including the popular
 Switch_Back and Slice, are available at top retailers in more than 35,000
 locations nationwide and online at http://www.virginmobileusa.com, with
 Top-Up cards available at more than 130,000 locations.
     Virgin Mobile USA's national coverage is powered by the Sprint National
 Network, and the company, which launched in 2002, is a joint venture
 between Sir Richard Branson's Virgin Group and Sprint Nextel. J.D. Power
 and Associates has ranked Virgin Mobile highest in customer satisfaction
 among wireless prepaid services, and its own customers report a 94%
 satisfaction rate. Virgin Mobile contributes 5% of profits from
 downloadable content to The RE*Generation, its pro-social initiative to
 help homeless teens, through donations to charitable partners or funding of
 programs that support and raise awareness for young people in need; and
 provides postage-paid return envelopes in every new package for customers
 to recycle old phones.
     About Virgin USA
     Virgin, a leading branded venture capital organization, is one of the
 world's most recognized and respected brands. Virgin USA oversees and is
 responsible for the expansion of the Virgin brand in North America,
 blasting into markets where the customer is underserved, offering value for
 money, good quality, innovation, exceptional customer service, fun and a
 sense of competitive challenge. Existing businesses like Virgin Atlantic
 Airways, the award-winning transatlantic airline; Virgin Mobile USA, the
 leading wireless youth network; Virgin Megastores, the groundbreaking music
 stores; and Virgin Comics, an entertainment and media company creating
 original stories and epic myths for worldwide audiences, have already laid
 a powerful footprint in North America. Building upon the success of these
 businesses, Virgin USA continues to look for opportunities in North America
 where it can offer something better, fresher and more valuable to
 consumers.
     About I.M.P.
     Formed in 1980, I.M.P. is a Bethesda, Md.-based concert promoter and
 event production company. In addition to launching Virgin Festival By
 Virgin Mobile in the U.S., the principals at I.M.P. own Washington D.C.'s
 legendary 9:30 Club, renowned as the premier place to see and hear
 cutting-edge live music of all varieties. I.M.P. also programs and operates
 Merriweather Post Pavilion in Columbia, Md. Over the last 27 years, I.M.P.
 and the 9:30 Club have put on nearly 10,000 events, hosting millions of
 music fans.
     About The Spitfire Agency
     The Spitfire Agency is a full service production, promotion and
 marketing agency dedicated to responsible businesses, non profits, and
 other cause related ventures. The Spitfire Agency produced the first ever
 'zero waste' concert in 2003, called "We the Planet". The event was for
 Julia Butterfly Hill's non profit Circle of Life and included Alanis
 Morissette, Cake, Bonnie Raitt, Tracy Chapman, Woody Harrelson, De La Soul,
 and members of the Red Hot Chili Peppers. This 8 hour concert festival in
 Golden Gate Park produced just 3 cubic yards of trash. For more information
 please visit http://www.spitfireagency.com.
 
 

SOURCE Virgin Mobile USA, LLC
    NEW YORK, July 18 /PRNewswire/ -- The second annual Virgin Festival By
 Virgin Mobile will be more than just a two-day extravaganza of music and
 excitement. The event is also aiming high in its quest to minimize harm to
 the environment - while educating Virgin Festival-goers on the simple but
 important steps both public events and individuals can take to be more eco-
 friendly.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE )
     This year, Virgin Mobile USA, Virgin USA and concert producer I.M.P.
 will encourage and enable Virgin Festival attendees to "green it like they
 mean it," as they enjoy the weekend's packed slate of A-list musical talent
 including The Police and the Smashing Pumpkins, engaging exhibitions,
 deejays and more at the historic Pimlico Race Course(R) on August 4-5, 2007
 in Baltimore, MD.
     To reach the goal of 'Near Zero Waste,' Virgin Festival partners are
 working with actress/activist Daryl Hannah and her Green Event specialists,
 the Spitfire Agency, to ensure that the event is as green as possible. "It
 is so wonderful to see Virgin Mobile taking its impact on the environment
 seriously," reports Hannah. "By supporting the many solutions available,
 Virgin Festival By Virgin Mobile is taking care of nature while also
 serving as a model for other event producers. Living Green isn't nearly as
 hard as it might seem, and it's actually a lot of fun once you get going!
 My hope is that attendees at the Festival will be empowered by what they
 see and adopt some of these practices into their daily lives."
     "Being conscious of our impact on the environment is a crucial mission
 of the company and its employees, and that applies to every step of our
 festival planning process as well," said Dan Schulman, chief executive
 officer of Virgin Mobile USA. "The Festival is providing us with a rich
 opportunity to experiment with and learn from various practices, and we're
 committed to making Virgin Festival By Virgin Mobile both experientially
 and environmentally friendly."
     In addition to the efforts here, I.M.P. has been at the forefront of
 blending environmental awareness with large scale events. Recently
 recognized for deploying solar energy to power another popular East Coast
 concert venue, I.M.P. shares the commitment to create an incredible
 entertainment experience while protecting the Earth for tomorrow.
     A team of 150 "Green Angels" will be onsite throughout the Festival to
 monitor waste diversion efforts and provide consumer information, courtesy
 of the Spitfire Agency and its partner CleanVibes. Some of the many Green
 initiatives planned at Virgin Festival By Virgin Mobile include:
     -- Best efforts to eliminate trash:  Items that usually become trash at
        concerts are being replaced with compostable products made from
        renewable sources. Examples include plates made of sugarcane (called
        Bagasse), cups made of corn (called Bioplastic), trash bags made from
        corn, utensils made of wheat and potato, and straws made from plants
        instead of petroleum.
     -- Food and food service items composted locally: The Virgin Festival team
        is partnering with local experts and a nearby facility for the handling
        and transport of compost.
     -- Waste Reclamation Stations:  Fifty such stations will be located
        throughout the event grounds.  All food and food service waste will
        have a second life, and all recycling will be collected "single stream"
         (that is, one waste can takes all).  Every station will be staffed by
        a Green Angel volunteer.
     -- Recycled paper:  Nearly all paper items are being replaced with 100%
        recycled paper products including posters, toilet paper and more.
     -- Clean energy:  Where possible, clean energy such as biodiesel and solar
        power is being used.  All on-site power, generators and light towers
        will run on B99 biodiesel [B99 is 99% biodiesel, 1% diesel; the 1%
        diesel eliminates a tax on the fuel].
     -- Green power for plug-ins:  Recharging stations for mobile phones and
        other devices will be powered by biodiesel energy.
     -- Carbon-offsetting:  Where clean energy cannot be supported (production
        flights, etc), Virgin Festival will seek to offset its carbon footprint
        by donating clean energy (solar, wind power, etc.) to the local
        Baltimore community.
     -- Eco-friendly materials:  Virgin Festival props and buildings will be
        constructed from sustainable materials wherever possible, including
        bamboo, FSC-certified lumber, organic cotton, and recycled materials.
        Nearly all materials will be reused, recycled, or donated to the local
        community.
     -- Traveling green:  Virgin Festival is highlighting on its website the
        benefits of using public transportation -- like saving on parking fees,
        for example -- and carpooling.
     -- Education:  Virgin Festival By Virgin Mobile will also host a number of
        unique art installations offering interactive eco-educational
        experiences for all attendees.
     Baltimore Mayor Sheila Dixon said, "The environmentally safe efforts
 being made for Virgin Festival By Virgin Mobile are phenomenal. Certainly,
 the City of Baltimore will look at this tremendous Green operation as a
 goal-setting model for its own festival and event productions. It goes to
 show that you can present a first-class event while still being responsible
 to the natural surroundings. Kudos to Mr. Branson, Virgin Mobile and the
 entire Virgin Festival team."
     Virgin Festival By Virgin Mobile partners are grateful to the following
 organizations for their support and cooperation:
     -- Chesterfield Farms Organic
     -- Eco Products
     -- Natural Value
     -- Sustainable Options
     -- Taylor Oil Company
     -- United Biofuels
     -- Waste Management
     Tickets for Virgin Festival by Virgin Mobile are on sale through
 Ticketmaster (http://www.ticketmaster.com or 1-800-551-SEAT). More
 information on the Festival and the many other Green initiatives being
 implemented can be found at http://www.virginfestival.com.
     About Virgin Mobile USA, LLC
     The nation's leading wireless youth network, Virgin Mobile USA provides
 more than 4.8 million customers with control, flexibility and choice in
 wireless service, rich data content and innovative products without annual
 contracts. Voice pricing plans range from monthly options with unlimited
 nights and weekends to by-the-minute offers, allowing consumers to adjust
 how and what they pay according to their needs. Virgin Mobile's full slate
 of smart, stylish and affordable handsets, including the popular
 Switch_Back and Slice, are available at top retailers in more than 35,000
 locations nationwide and online at http://www.virginmobileusa.com, with
 Top-Up cards available at more than 130,000 locations.
     Virgin Mobile USA's national coverage is powered by the Sprint National
 Network, and the company, which launched in 2002, is a joint venture
 between Sir Richard Branson's Virgin Group and Sprint Nextel. J.D. Power
 and Associates has ranked Virgin Mobile highest in customer satisfaction
 among wireless prepaid services, and its own customers report a 94%
 satisfaction rate. Virgin Mobile contributes 5% of profits from
 downloadable content to The RE*Generation, its pro-social initiative to
 help homeless teens, through donations to charitable partners or funding of
 programs that support and raise awareness for young people in need; and
 provides postage-paid return envelopes in every new package for customers
 to recycle old phones.
     About Virgin USA
     Virgin, a leading branded venture capital organization, is one of the
 world's most recognized and respected brands. Virgin USA oversees and is
 responsible for the expansion of the Virgin brand in North America,
 blasting into markets where the customer is underserved, offering value for
 money, good quality, innovation, exceptional customer service, fun and a
 sense of competitive challenge. Existing businesses like Virgin Atlantic
 Airways, the award-winning transatlantic airline; Virgin Mobile USA, the
 leading wireless youth network; Virgin Megastores, the groundbreaking music
 stores; and Virgin Comics, an entertainment and media company creating
 original stories and epic myths for worldwide audiences, have already laid
 a powerful footprint in North America. Building upon the success of these
 businesses, Virgin USA continues to look for opportunities in North America
 where it can offer something better, fresher and more valuable to
 consumers.
     About I.M.P.
     Formed in 1980, I.M.P. is a Bethesda, Md.-based concert promoter and
 event production company. In addition to launching Virgin Festival By
 Virgin Mobile in the U.S., the principals at I.M.P. own Washington D.C.'s
 legendary 9:30 Club, renowned as the premier place to see and hear
 cutting-edge live music of all varieties. I.M.P. also programs and operates
 Merriweather Post Pavilion in Columbia, Md. Over the last 27 years, I.M.P.
 and the 9:30 Club have put on nearly 10,000 events, hosting millions of
 music fans.
     About The Spitfire Agency
     The Spitfire Agency is a full service production, promotion and
 marketing agency dedicated to responsible businesses, non profits, and
 other cause related ventures. The Spitfire Agency produced the first ever
 'zero waste' concert in 2003, called "We the Planet". The event was for
 Julia Butterfly Hill's non profit Circle of Life and included Alanis
 Morissette, Cake, Bonnie Raitt, Tracy Chapman, Woody Harrelson, De La Soul,
 and members of the Red Hot Chili Peppers. This 8 hour concert festival in
 Golden Gate Park produced just 3 cubic yards of trash. For more information
 please visit http://www.spitfireagency.com.
 
 SOURCE Virgin Mobile USA, LLC