VirTu, Inc. Announces Channel Partnership with Ifinder

Apr 17, 2001, 01:00 ET from VirTu, Inc.

    PHILADELPHIA, April 17 /PRNewswire/ -- VirTu, Inc. announced a strategic
 channel partnership with Ifinder that promises to increase the versatility of
 both companies.  Using Ifinder's technology, VirTu will now be able to get
 highly detailed user information that can be continuously refined on a
 week by week basis.  This data will impact site marketing efforts and site
 redesign on every level by providing a complete and dynamic picture of a user.
 "Ifinder's platform is really going to expand what we can offer our clients,"
 Joe Barone, chairman of VirTu, said.  "It's great for users -- they set a
 profile of their likes and dislikes, and Ifinder matches customized articles
 and e-newsletters.  From a marketing perspective, that information gives us an
 incredible insight into the user's likes and dislikes."
     Ifinder's Individually Adaptive Content works by allowing a user to pick
 and choose categories of interest to them.  Ifinder then provides articles and
 content that match those areas of interest.  During each interaction with the
 smart content the customers' profile is updated and the next communication
 reflects the updated interest profile.  Over months and years the profile
 evolves along with the user.  "Ifinder is excited about the channel
 partnership with VirTu," commented Peter Meyer, CEO of Ifinder.  "Ifinder's
 core competency of building individual dialogs between companies and their
 customers is a perfect addition to VirTu's branding and profiling tools."
     VirTu has been developing and incorporating metric monitoring tools into
 their web site design for the last six years, and utilizing that information
 to refine a web site's marketing message.  They have been a strong advocate of
 driving users to web sites using a combination of Internet and traditional
 marketing devices.  The channel partnership of Ifinder and VirTu will provide
 dynamic, user-defined profiles that can be used to create a tailored marketing
 message.
     VirTu is an integrated strategic marketing company that has been building
 Web sites and creating Internet-based marketing solutions since 1996.  Its
 clients are CIGNA Group Life, Penn Mutual Life Insurance Company, Deloitte
 Consulting, ePhiladelphia Technology Alliance, and the Coalition of National
 Cancer Cooperative Groups.  VirTu can be reached at 215-790-3250.
     Ifinder is dedicated to empowering dialogs between companies and their
 customers on a one-to-one basis.  The Ifinder Platform delivers smart content,
 continually tracks customer behavior, and develops robust customer profiles.
 Ifinder enables their clients to expand and add value to customer
 relationships, and to deliver the most compelling messages to the most precise
 audience at the right time.  Additional information about Ifinder can be found
 on the company's web site at http://www.Ifinder.com.
 
     Both VirTu, Inc. and Ifinder are located in Philadelphia, PA.
 
 

SOURCE VirTu, Inc.
    PHILADELPHIA, April 17 /PRNewswire/ -- VirTu, Inc. announced a strategic
 channel partnership with Ifinder that promises to increase the versatility of
 both companies.  Using Ifinder's technology, VirTu will now be able to get
 highly detailed user information that can be continuously refined on a
 week by week basis.  This data will impact site marketing efforts and site
 redesign on every level by providing a complete and dynamic picture of a user.
 "Ifinder's platform is really going to expand what we can offer our clients,"
 Joe Barone, chairman of VirTu, said.  "It's great for users -- they set a
 profile of their likes and dislikes, and Ifinder matches customized articles
 and e-newsletters.  From a marketing perspective, that information gives us an
 incredible insight into the user's likes and dislikes."
     Ifinder's Individually Adaptive Content works by allowing a user to pick
 and choose categories of interest to them.  Ifinder then provides articles and
 content that match those areas of interest.  During each interaction with the
 smart content the customers' profile is updated and the next communication
 reflects the updated interest profile.  Over months and years the profile
 evolves along with the user.  "Ifinder is excited about the channel
 partnership with VirTu," commented Peter Meyer, CEO of Ifinder.  "Ifinder's
 core competency of building individual dialogs between companies and their
 customers is a perfect addition to VirTu's branding and profiling tools."
     VirTu has been developing and incorporating metric monitoring tools into
 their web site design for the last six years, and utilizing that information
 to refine a web site's marketing message.  They have been a strong advocate of
 driving users to web sites using a combination of Internet and traditional
 marketing devices.  The channel partnership of Ifinder and VirTu will provide
 dynamic, user-defined profiles that can be used to create a tailored marketing
 message.
     VirTu is an integrated strategic marketing company that has been building
 Web sites and creating Internet-based marketing solutions since 1996.  Its
 clients are CIGNA Group Life, Penn Mutual Life Insurance Company, Deloitte
 Consulting, ePhiladelphia Technology Alliance, and the Coalition of National
 Cancer Cooperative Groups.  VirTu can be reached at 215-790-3250.
     Ifinder is dedicated to empowering dialogs between companies and their
 customers on a one-to-one basis.  The Ifinder Platform delivers smart content,
 continually tracks customer behavior, and develops robust customer profiles.
 Ifinder enables their clients to expand and add value to customer
 relationships, and to deliver the most compelling messages to the most precise
 audience at the right time.  Additional information about Ifinder can be found
 on the company's web site at http://www.Ifinder.com.
 
     Both VirTu, Inc. and Ifinder are located in Philadelphia, PA.
 
 SOURCE  VirTu, Inc.