Virtue 3D Selects Spiralgroup for Marketing and Public Relations

Apr 23, 2001, 01:00 ET from Spiralgroup

    SAN FRANCISCO, April 23 /PRNewswire Interactive News Release/
 -- Spiralgroup, a high-technology marketing and public relations company,
 today announced that it has been retained by Virtue 3D, a Natick, MA-based
 provider of 3D delivery and rendering technologies.  Spiralgroup will provide
 an integrated marketing and public relations program that will target key
 vertical market partners and customers, as well as business, trade and
 vertical market analysts and press.
     "As a former client with another company, I was impressed at how
 effectively Spiralgroup combined strong strategic business know-how with
 results-getting activity with analysts, trade and business press," said
 Lori Dustin, Virtue 3D president." I'm looking forward to repeating my success
 and leveraging Spiralgroup's extensive experience with streaming and 3D
 technology companies and content developers."
     Spiralgroup has already achieved results for Virtue 3D, landing an
 InfoWorld cover story on how customer Limited Too has used Virtue 3D
 technology for their online marketing.
     "Virtue 3D offers the industry's leading compression technology, with
 performance that exceeds its competition by thousands of percent," said
 Stuart McFaul, Spiralgroup president.  "We look forward to positioning the
 company within the marketplace and underscoring -- with example after example
 -- how the company is providing technology that will change how we do business
 in the future."
 
     ABOUT VIRTUE 3D
     Virtue 3D provides technologies and solutions that enable delivery and
 rendering of 3D images over the Internet and other networks that enable
 network-based 3D graphics applications to operate even over minimal network
 bandwidth with limited computing power.  Virtue 3D is privately held, with
 offices in Natick, Mass. and Haifa, Israel.
 
     ABOUT SPIRALGROUP
     Spiralgroup makes high-technology companies successful with customers,
 partners and the media by taking "a different spin" on marketing and public
 relations.  The company helps clients meet business goals by providing
 seasoned marketing expertise to refine and focus company strategy and
 developing creative results-getting communications programs that are conducted
 by highly-experienced well-connected account teams.   Headquartered in
 San Francisco, Spiralgroup has served startup and Fortune 10 companies in the
 United States, Canada, Europe and Asia-Pacific.
 
     SUPPORTING INFORMATION
     Background, Virtue 3D Web site
      http://www.virtue3d.com
     Background, Spiralgroup Web site
      http://www.spiralgroup.com
     Bio, Lori Dustin
      http://www.virtue3d.com/homepage/mainpage.asp?um=1&lm=13
     Bio, Stuart McFaul
      http://www.spiralgroup.com/company/management
     Article, InfoWorld
 http://iwsun2.infoworld.com/articles/hn/xml/01/02/05/010205hnetrend.xml?Temp
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X53080030
 
 

SOURCE Spiralgroup
    SAN FRANCISCO, April 23 /PRNewswire Interactive News Release/
 -- Spiralgroup, a high-technology marketing and public relations company,
 today announced that it has been retained by Virtue 3D, a Natick, MA-based
 provider of 3D delivery and rendering technologies.  Spiralgroup will provide
 an integrated marketing and public relations program that will target key
 vertical market partners and customers, as well as business, trade and
 vertical market analysts and press.
     "As a former client with another company, I was impressed at how
 effectively Spiralgroup combined strong strategic business know-how with
 results-getting activity with analysts, trade and business press," said
 Lori Dustin, Virtue 3D president." I'm looking forward to repeating my success
 and leveraging Spiralgroup's extensive experience with streaming and 3D
 technology companies and content developers."
     Spiralgroup has already achieved results for Virtue 3D, landing an
 InfoWorld cover story on how customer Limited Too has used Virtue 3D
 technology for their online marketing.
     "Virtue 3D offers the industry's leading compression technology, with
 performance that exceeds its competition by thousands of percent," said
 Stuart McFaul, Spiralgroup president.  "We look forward to positioning the
 company within the marketplace and underscoring -- with example after example
 -- how the company is providing technology that will change how we do business
 in the future."
 
     ABOUT VIRTUE 3D
     Virtue 3D provides technologies and solutions that enable delivery and
 rendering of 3D images over the Internet and other networks that enable
 network-based 3D graphics applications to operate even over minimal network
 bandwidth with limited computing power.  Virtue 3D is privately held, with
 offices in Natick, Mass. and Haifa, Israel.
 
     ABOUT SPIRALGROUP
     Spiralgroup makes high-technology companies successful with customers,
 partners and the media by taking "a different spin" on marketing and public
 relations.  The company helps clients meet business goals by providing
 seasoned marketing expertise to refine and focus company strategy and
 developing creative results-getting communications programs that are conducted
 by highly-experienced well-connected account teams.   Headquartered in
 San Francisco, Spiralgroup has served startup and Fortune 10 companies in the
 United States, Canada, Europe and Asia-Pacific.
 
     SUPPORTING INFORMATION
     Background, Virtue 3D Web site
      http://www.virtue3d.com
     Background, Spiralgroup Web site
      http://www.spiralgroup.com
     Bio, Lori Dustin
      http://www.virtue3d.com/homepage/mainpage.asp?um=1&lm=13
     Bio, Stuart McFaul
      http://www.spiralgroup.com/company/management
     Article, InfoWorld
 http://iwsun2.infoworld.com/articles/hn/xml/01/02/05/010205hnetrend.xml?Temp
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X53080030
 
 SOURCE  Spiralgroup