Virtue3D Delivers New Generation of Interactive 3D Experience Incorporating Immersive iPIX Technology

Faster Data Compression and Immersive Imaging Offers 3D Realism; Creates New

E-Commerce Opportunities



Apr 23, 2001, 01:00 ET from Virtue3D

    NATICK, Mass., April 23 /PRNewswire Interactive News Release/ -- Virtue3D,
 a leading provider of 3D delivery and rendering technologies for the Web,
 today announced a strategic agreement with Internet Pictures Corporation
 (Nasdaq:   iPIX), the leader in dynamic imaging, that will create a noticeably
 better "real world" experience when viewing interactive scenes.
     The agreement combines iPIX's immersive images with Virtue3D's industry-
 leading 3D visualization and simulation technology.  The result will allow
 consumers to view, manipulate and move within fully-realistic three-
 dimensional products and environments where they can change image elements -
 such as color, texture, lighting conditions or features - in an instant.
     The companies will create technology solutions that marry their core
 offerings, as well as cooperate on joint sales and marketing strategies for
 reaching the e-tailing, travel, interior and office design industries.
     iPIX imaging technology and infrastructure has become the standard for
 providing Web-based dynamic imaging solutions, including those that offer 360-
 degree views of products and properties for online auctions, travel, real
 estate and entertainment sites.  iPIX's patented imaging technology creates a
 seamless immersive experience which can be viewed 360-degrees in all
 directions.
 
     RELATIONSHIP CREATES NEW ONLINE INTERACTIVE E-COMMERCE CAPABILITIES
     Until now, the combination of 3D visualization/simulation and immersive
 imagery was not widely available on the Internet.  People could only view
 three-dimensional objects and space or immersive 360-degree photographic views
 --but the combination has been a rarity.  Efforts to combine the data-rich
 images have been hampered by such constraints as slow PCs, narrowband networks
 and large file sizes.  Despite the fact that PC speeds have improved
 significantly and narrowband is gradually being replaced by faster broadband
 networks, large data files still slow the performance of even the highest
 speed systems.
     Virtue3D's proprietary 3D file compression allows 3D images to be rendered
 and delivered at speeds up to 33 times faster than competitive technologies.
 This significantly faster image delivery means that the typical user, with a
 standard PC and slower speed network connection, can interact with images at
 speeds nearing broadcast quality.
     The faster 3D image delivery promises to add new interactive and
 customization capabilities to interactive scenes, including full three-
 dimensional interactivity, faster virtual walk-through speeds and the ability
 to instantaneously change and review different image elements.
 
     -- Interior and office space design will take place in a realistic three-
        dimensional environment, allowing users to walk around, move
        furnishings and experience the space before finalizing their
        decisions.  For example, firms offering kitchen/bathroom design
        services could exhibit various configurations assembled with iPIX 360-
        degree immersive images, then use Virtue3D's technology to walk around
        and through the template, open drawers and cabinets, change shelving
        configurations and adapt the preliminary design to fit customers'
        exact needs.
     -- Landscape and architectural designs, even photo-realistic environments
        with complicated color schemes and numerous lighting conditions, will
        be able to be easily manipulated and changed by the viewer who, during
        the walkthrough, may want to change such variables as the type or
        position of a tree or column, or the way the plan would look at a
        different time of day.
     -- E-tailers will be able to let their customers inspect and customize the
        products they are buying, allowing them to experiment with different
        colors, add new features or see how the product looks under a variety
        of conditions.  For example, consumers would be able to build their
        own motorcycle in an online showroom environment, looking at it from
        all angles, adding in different features or color schemes, and
        changing lighting conditions (for example, to see how the headlights
        look on a dark night versus a bright day), before they order the
        vehicle.
     -- Travel destinations will be able to more accurately emulate the
        experiences they are providing.  For example, a hotel meeting room
        will now be able to be reviewed by walking through the space - even to
        its farthest corners - rather than be constrained to see it from a
        single fixed point of view.
 
     "Today, fast image delivery is an online must, and we are fast-approaching
 the stage where complex interactive and 3D images will become commonplace in
 how we review products and services online," said Lori Dustin, president of
 Virtue3D, Inc.  "By working with iPIX, we're combining their high-quality 360-
 degree images with the ability to give consumers the interactive feel of
 controlling a three-dimensional image or space and letting them alter the
 situation to suit their tastes."
     "With Virtue3D, we are giving the user increased control over what they
 see - whether it is the ability to view 360-degrees, move faster through an
 image, or change the surroundings to help make a buying decision," said Sarah
 Pate, GM and senior vice president of sales at iPIX.  "Together, we are
 allowing businesses to more powerfully and persuasively promote their products
 and services."
 
     About iPIX
     iPIX is the standard for dynamic imaging.  Twenty-two of Media Metrix's
 top 25 Web sites use iPIX to make their sites more dynamic.  iPIX(R) end-to-
 end dynamic imaging solutions enable the capture, processing, hosting, and
 distribution of rich media to thousands of Internet sites and millions of
 Internet enabled wired and wireless devices.  A broad array of industries-
 including real estate, online auctions, e-retail, automotive, travel,
 publishing, and entertainment- are capitalizing on iPIX(R) dynamic imaging to
 give viewers more information, more interaction, and a richer online
 experience.  The company is headquartered in Oak Ridge, Tennessee, with co-
 headquarters in San Ramon, California.  Further information can be found on
 the World Wide Web at www.ipix.com .
 
     About VIRTUE3D
     Virtue3D is a leading provider of technologies and solutions that enable
 delivery and rendering of 3D images and applications over the Internet and
 other networks.  Virtue 3D's unique, proprietary technologies were designed to
 solve the two major obstacles of manipulating complex 3D content in networked
 environments: transmission and rendering.  Virtue 3D's technologies and
 solutions enable network-based 3D graphics applications to operate even over
 minimal network bandwidth with limited computing power.  Virtue 3D is
 privately held, with offices in Natick, Mass. and Haifa, Israel.  Further
 information can be found on the World Wide Web at www.virtue3d.com.
 
      Contact:
      Steve Kleine
      Spiralgroup for Virtue3D
      760-325-3007
      stevek@spiralgroup.com
 
      Missy Acosta
      Ackermann Public Relations for iPIX
      865-584-0550
      macosta@ackermannpr.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X33216370
 
 

SOURCE Virtue3D
    NATICK, Mass., April 23 /PRNewswire Interactive News Release/ -- Virtue3D,
 a leading provider of 3D delivery and rendering technologies for the Web,
 today announced a strategic agreement with Internet Pictures Corporation
 (Nasdaq:   iPIX), the leader in dynamic imaging, that will create a noticeably
 better "real world" experience when viewing interactive scenes.
     The agreement combines iPIX's immersive images with Virtue3D's industry-
 leading 3D visualization and simulation technology.  The result will allow
 consumers to view, manipulate and move within fully-realistic three-
 dimensional products and environments where they can change image elements -
 such as color, texture, lighting conditions or features - in an instant.
     The companies will create technology solutions that marry their core
 offerings, as well as cooperate on joint sales and marketing strategies for
 reaching the e-tailing, travel, interior and office design industries.
     iPIX imaging technology and infrastructure has become the standard for
 providing Web-based dynamic imaging solutions, including those that offer 360-
 degree views of products and properties for online auctions, travel, real
 estate and entertainment sites.  iPIX's patented imaging technology creates a
 seamless immersive experience which can be viewed 360-degrees in all
 directions.
 
     RELATIONSHIP CREATES NEW ONLINE INTERACTIVE E-COMMERCE CAPABILITIES
     Until now, the combination of 3D visualization/simulation and immersive
 imagery was not widely available on the Internet.  People could only view
 three-dimensional objects and space or immersive 360-degree photographic views
 --but the combination has been a rarity.  Efforts to combine the data-rich
 images have been hampered by such constraints as slow PCs, narrowband networks
 and large file sizes.  Despite the fact that PC speeds have improved
 significantly and narrowband is gradually being replaced by faster broadband
 networks, large data files still slow the performance of even the highest
 speed systems.
     Virtue3D's proprietary 3D file compression allows 3D images to be rendered
 and delivered at speeds up to 33 times faster than competitive technologies.
 This significantly faster image delivery means that the typical user, with a
 standard PC and slower speed network connection, can interact with images at
 speeds nearing broadcast quality.
     The faster 3D image delivery promises to add new interactive and
 customization capabilities to interactive scenes, including full three-
 dimensional interactivity, faster virtual walk-through speeds and the ability
 to instantaneously change and review different image elements.
 
     -- Interior and office space design will take place in a realistic three-
        dimensional environment, allowing users to walk around, move
        furnishings and experience the space before finalizing their
        decisions.  For example, firms offering kitchen/bathroom design
        services could exhibit various configurations assembled with iPIX 360-
        degree immersive images, then use Virtue3D's technology to walk around
        and through the template, open drawers and cabinets, change shelving
        configurations and adapt the preliminary design to fit customers'
        exact needs.
     -- Landscape and architectural designs, even photo-realistic environments
        with complicated color schemes and numerous lighting conditions, will
        be able to be easily manipulated and changed by the viewer who, during
        the walkthrough, may want to change such variables as the type or
        position of a tree or column, or the way the plan would look at a
        different time of day.
     -- E-tailers will be able to let their customers inspect and customize the
        products they are buying, allowing them to experiment with different
        colors, add new features or see how the product looks under a variety
        of conditions.  For example, consumers would be able to build their
        own motorcycle in an online showroom environment, looking at it from
        all angles, adding in different features or color schemes, and
        changing lighting conditions (for example, to see how the headlights
        look on a dark night versus a bright day), before they order the
        vehicle.
     -- Travel destinations will be able to more accurately emulate the
        experiences they are providing.  For example, a hotel meeting room
        will now be able to be reviewed by walking through the space - even to
        its farthest corners - rather than be constrained to see it from a
        single fixed point of view.
 
     "Today, fast image delivery is an online must, and we are fast-approaching
 the stage where complex interactive and 3D images will become commonplace in
 how we review products and services online," said Lori Dustin, president of
 Virtue3D, Inc.  "By working with iPIX, we're combining their high-quality 360-
 degree images with the ability to give consumers the interactive feel of
 controlling a three-dimensional image or space and letting them alter the
 situation to suit their tastes."
     "With Virtue3D, we are giving the user increased control over what they
 see - whether it is the ability to view 360-degrees, move faster through an
 image, or change the surroundings to help make a buying decision," said Sarah
 Pate, GM and senior vice president of sales at iPIX.  "Together, we are
 allowing businesses to more powerfully and persuasively promote their products
 and services."
 
     About iPIX
     iPIX is the standard for dynamic imaging.  Twenty-two of Media Metrix's
 top 25 Web sites use iPIX to make their sites more dynamic.  iPIX(R) end-to-
 end dynamic imaging solutions enable the capture, processing, hosting, and
 distribution of rich media to thousands of Internet sites and millions of
 Internet enabled wired and wireless devices.  A broad array of industries-
 including real estate, online auctions, e-retail, automotive, travel,
 publishing, and entertainment- are capitalizing on iPIX(R) dynamic imaging to
 give viewers more information, more interaction, and a richer online
 experience.  The company is headquartered in Oak Ridge, Tennessee, with co-
 headquarters in San Ramon, California.  Further information can be found on
 the World Wide Web at www.ipix.com .
 
     About VIRTUE3D
     Virtue3D is a leading provider of technologies and solutions that enable
 delivery and rendering of 3D images and applications over the Internet and
 other networks.  Virtue 3D's unique, proprietary technologies were designed to
 solve the two major obstacles of manipulating complex 3D content in networked
 environments: transmission and rendering.  Virtue 3D's technologies and
 solutions enable network-based 3D graphics applications to operate even over
 minimal network bandwidth with limited computing power.  Virtue 3D is
 privately held, with offices in Natick, Mass. and Haifa, Israel.  Further
 information can be found on the World Wide Web at www.virtue3d.com.
 
      Contact:
      Steve Kleine
      Spiralgroup for Virtue3D
      760-325-3007
      stevek@spiralgroup.com
 
      Missy Acosta
      Ackermann Public Relations for iPIX
      865-584-0550
      macosta@ackermannpr.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X33216370
 
 SOURCE  Virtue3D