Virtue3D Introduces Room Designer, Do-It-Yourself Design Tool for SOHO Furniture Market

Next-Generation Do-It-Yourself Web-Based Office Design Tool Makes Designing An

Office as Easy and Fun as Playing a Video Game



Apr 04, 2001, 01:00 ET from Virtue3D

    NATICK, Mass., April 4 /PRNewswire/ -- Virtue3D, a leading provider of
 technologies that enable quick delivery and rendering of 3D images and complex
 scenes over the Internet, today announced the availability of Virtue3D Room
 Designer.  Virtue3D Room Designer is a new Web-based application that enables
 SOHO (small office/home office) customers to easily design their commercial
 and home offices using three-dimensional design tools, then purchase the
 furnishings directly from the manufacturer.
     Virtue3D Room Designer goes far beyond a static online catalog or virtual
 showroom by allowing people to lay out their office in a three-dimensional
 format using new office furniture and their existing office furnishings.
 While creating the layout, they can experiment with different finishes, colors
 and designs, then "walk around" within the space to view the result.
     Virtue3D Room Designer is targeted to the small office/home office (SOHO)
 sector, one of the fastest-growing target markets for the office furnishings
 industry.  According to BIS Strategic Decisions, a Boston-based market
 research firm, approximately 44% of all US households have an
 income-generating or after-hours home office.
     "Currently, most SOHO customers buy RTA furniture without the assistance
 of a professional designer, and have a difficult time visualizing how the
 furniture might look in their space or in relationship to other pieces they
 have.  Room Designer solves that problem," noted Lori Dustin, president
 Virtue3D, Inc.
 
     Design With Video Game-Like Speed on an Ordinary PC
     Until the introduction of Room Designer, it has not been possible to do
 two- or three-dimensional design easily over the Web.  Data-rich images and
 low-speed connections made it impossibly slow to create and move 3D images on
 the ordinary computer.  Virtue3D's compression technology -- which allows
 images to be created and manipulated up to 33 times faster than other 3D
 technologies -- makes the experience quick and easy, almost like playing a
 video game.
     "Room Designer does more than bring the showroom to the customer's
 desktop.  For the first time, customers have an easy-to-use tool that helps
 them visualize hundreds of design alternatives to create their own
 highly-personalized office environment," said Dustin.
 
     About Virtue3D
     Virtue3D is a leading provider of technologies and solutions that enable
 delivery and rendering of 3D models and complex scenes over the Web.
 Virtue3D's unique, proprietary technologies were designed to solve the two
 major obstacles of manipulating complex 3D content in networked environments:
 transmission and rendering.  Virtue3D's technologies and solutions enable
 network-based 3D graphics applications to operate even over minimal network
 bandwidth with limited computing power.  Virtue3D is privately held, with
 offices in Natick, Mass. and Haifa, Israel.  Further information can be found
 on the World Wide Web at http://www.virtue3d.com.
 
     Contacts:
     Steve Kleine
     Spiralgroup
     760-325-3007
     stevek@spiralgroup.com
 
 

SOURCE Virtue3D
    NATICK, Mass., April 4 /PRNewswire/ -- Virtue3D, a leading provider of
 technologies that enable quick delivery and rendering of 3D images and complex
 scenes over the Internet, today announced the availability of Virtue3D Room
 Designer.  Virtue3D Room Designer is a new Web-based application that enables
 SOHO (small office/home office) customers to easily design their commercial
 and home offices using three-dimensional design tools, then purchase the
 furnishings directly from the manufacturer.
     Virtue3D Room Designer goes far beyond a static online catalog or virtual
 showroom by allowing people to lay out their office in a three-dimensional
 format using new office furniture and their existing office furnishings.
 While creating the layout, they can experiment with different finishes, colors
 and designs, then "walk around" within the space to view the result.
     Virtue3D Room Designer is targeted to the small office/home office (SOHO)
 sector, one of the fastest-growing target markets for the office furnishings
 industry.  According to BIS Strategic Decisions, a Boston-based market
 research firm, approximately 44% of all US households have an
 income-generating or after-hours home office.
     "Currently, most SOHO customers buy RTA furniture without the assistance
 of a professional designer, and have a difficult time visualizing how the
 furniture might look in their space or in relationship to other pieces they
 have.  Room Designer solves that problem," noted Lori Dustin, president
 Virtue3D, Inc.
 
     Design With Video Game-Like Speed on an Ordinary PC
     Until the introduction of Room Designer, it has not been possible to do
 two- or three-dimensional design easily over the Web.  Data-rich images and
 low-speed connections made it impossibly slow to create and move 3D images on
 the ordinary computer.  Virtue3D's compression technology -- which allows
 images to be created and manipulated up to 33 times faster than other 3D
 technologies -- makes the experience quick and easy, almost like playing a
 video game.
     "Room Designer does more than bring the showroom to the customer's
 desktop.  For the first time, customers have an easy-to-use tool that helps
 them visualize hundreds of design alternatives to create their own
 highly-personalized office environment," said Dustin.
 
     About Virtue3D
     Virtue3D is a leading provider of technologies and solutions that enable
 delivery and rendering of 3D models and complex scenes over the Web.
 Virtue3D's unique, proprietary technologies were designed to solve the two
 major obstacles of manipulating complex 3D content in networked environments:
 transmission and rendering.  Virtue3D's technologies and solutions enable
 network-based 3D graphics applications to operate even over minimal network
 bandwidth with limited computing power.  Virtue3D is privately held, with
 offices in Natick, Mass. and Haifa, Israel.  Further information can be found
 on the World Wide Web at http://www.virtue3d.com.
 
     Contacts:
     Steve Kleine
     Spiralgroup
     760-325-3007
     stevek@spiralgroup.com
 
 SOURCE  Virtue3D