Virtue3D Launches Room Designer

Gruppo Euromobil and Nova Serenissima Partner with Virtue3D as First Furniture

Manufacturers to Offer New Online Service to Consumers



Next-generation do-it-yourself Web-based home design tool is as easy and fun

as playing a video game



Apr 03, 2001, 01:00 ET from Virtue3D

    MILAN, April 3 /PRNewswire/ -- Virtue3D, a leading provider of
 technologies that enable quick delivery and rendering of 3D images and complex
 scenes over the Internet, today announced the availability of Virtue3D Room
 Designer, a new Web-based room design application that lets furniture
 customers easily design, then "walk-through", their living spaces online. With
 Virtue3D Room Designer, furniture retailers and manufacturers provide
 consumers with the opportunity to "try before you buy" using three-dimensional
 models of their existing furnishings mixed with new items from furniture
 manufacturers.
     By making it easier for consumers to precisely visualize how potential
 furniture purchases will look in their homes and offices, Virtue3D Room
 Designer goes far beyond what customers can currently do in a furniture
 showroom or online.  Manufacturers expect that Virtue3D Room Designer will
 shorten sales cycles, increase customer satisfaction and lower merchandise
 return rates.
     Residential furnishings manufacturers Gruppo Euromobil
 (www.gruppoeuromobil.com) and Nova Serenissima (www.noveserenissima.it) have
 adopted Virtue3D Room Designer to let retail customers and wholesale
 distributors preview the latest styles and models over the Web.  Gruppo
 Euromobil is demonstrating Room Designer at the Milan Furniture Fair being
 held April 3-8, 2001.
 
     The Easiest Way to Design and Furnish the Home
     Virtue3D Room Designer is simple to use.  Prospective customers either
 select a room size and room type from one of the built-in templates, such as a
 small 10' by 13' dining room or a large 20' by 27' office, or they can build
 their own room.  Choosing from a variety of furniture templates, they can
 "furnish" the space using 3D models of both new and existing furnishings.
     Once furnished, customers can try out various fabrics and materials,
 select floor or table lamps, and add plants, drapes and wall hangings.
 Variables such as wall finishes, carpet colors or lighting conditions can be
 changed with the click of a mouse.  They can take a virtual stroll through the
 room from any of five different angles to gauge the overall effect.  Their
 choices can be saved as an HTML file for later recall or modification.
     "It's virtually impossible to imagine how a floor sample sofa would look
 in a particular fabric or wood grain; guessing how it might look within your
 own home has been impossible," said Maurizio Padovani, CEO, Padovani S.r.l.
 (www.padovani.it), distributor and content developer for Gruppo Euromobil and
 Nova Serenissima. "With Virtue3D Room Designer, you can create the customized
 item of your choice, place it in a room with other furniture and accessories,
 then actually walk around to view the completed room -- all from your home
 computer."
     The online furniture market is primed for rapid growth.  According to
 Furniture Today, an industry trade publication, online furniture sales for
 2000 were US$486M, up from $100M in 1998.  Jupiter Research estimates the
 worldwide online furniture market in 2003 at US$5.7B.
 
     Design with Video Game-Like Speed on an Ordinary PC
     Until now, it has not been possible to do two- or three-dimensional design
 easily over the Web.   Data-rich images and low-speed connections made it
 impossibly slow to create and move 3D images on the ordinary computer.
 Virtue3D's compression and 3D rendering technology -- which allows images to
 be created and manipulated up to 33 times faster than other 3D technologies --
 makes the experience quick and easy, almost like playing a video game.
 
     "Traditional manufacturers are evolving e-commerce strategies that
 leverage their existing brands and content to take the online shopping
 experience to the next level.  Virtue3D is allowing them to go far beyond a
 simple online catalog by providing useful tools that allow customers to 'touch
 and feel' the furniture and "walk around" their self-designed rooms before
 they buy," said Lori Dustin, president of Virtue3D, Inc.
 
     About VIRTUE3D
     Virtue3D is a leading provider of technologies and solutions that enable
 the delivery and rendering of 3D models and complex scenes over the Web.
 Virtue3D's unique, proprietary technologies were designed to solve the two
 major obstacles of manipulating complex 3D content in networked environments:
 transmission and rendering.  Virtue3D's technologies and solutions enable
 network-based 3D graphics applications to operate even over minimal network
 bandwidth with limited computing power.  Virtue3D is privately held, with
 offices in Natick, Mass. and Haifa, Israel.  Further information can be found
 on the World Wide Web at www.virtue3d.com.
 
     Contacts:
     Steve Kleine
     Spiralgroup
     760-325-3007
     stevek@spiralgroup.com
 
 

SOURCE Virtue3D
    MILAN, April 3 /PRNewswire/ -- Virtue3D, a leading provider of
 technologies that enable quick delivery and rendering of 3D images and complex
 scenes over the Internet, today announced the availability of Virtue3D Room
 Designer, a new Web-based room design application that lets furniture
 customers easily design, then "walk-through", their living spaces online. With
 Virtue3D Room Designer, furniture retailers and manufacturers provide
 consumers with the opportunity to "try before you buy" using three-dimensional
 models of their existing furnishings mixed with new items from furniture
 manufacturers.
     By making it easier for consumers to precisely visualize how potential
 furniture purchases will look in their homes and offices, Virtue3D Room
 Designer goes far beyond what customers can currently do in a furniture
 showroom or online.  Manufacturers expect that Virtue3D Room Designer will
 shorten sales cycles, increase customer satisfaction and lower merchandise
 return rates.
     Residential furnishings manufacturers Gruppo Euromobil
 (www.gruppoeuromobil.com) and Nova Serenissima (www.noveserenissima.it) have
 adopted Virtue3D Room Designer to let retail customers and wholesale
 distributors preview the latest styles and models over the Web.  Gruppo
 Euromobil is demonstrating Room Designer at the Milan Furniture Fair being
 held April 3-8, 2001.
 
     The Easiest Way to Design and Furnish the Home
     Virtue3D Room Designer is simple to use.  Prospective customers either
 select a room size and room type from one of the built-in templates, such as a
 small 10' by 13' dining room or a large 20' by 27' office, or they can build
 their own room.  Choosing from a variety of furniture templates, they can
 "furnish" the space using 3D models of both new and existing furnishings.
     Once furnished, customers can try out various fabrics and materials,
 select floor or table lamps, and add plants, drapes and wall hangings.
 Variables such as wall finishes, carpet colors or lighting conditions can be
 changed with the click of a mouse.  They can take a virtual stroll through the
 room from any of five different angles to gauge the overall effect.  Their
 choices can be saved as an HTML file for later recall or modification.
     "It's virtually impossible to imagine how a floor sample sofa would look
 in a particular fabric or wood grain; guessing how it might look within your
 own home has been impossible," said Maurizio Padovani, CEO, Padovani S.r.l.
 (www.padovani.it), distributor and content developer for Gruppo Euromobil and
 Nova Serenissima. "With Virtue3D Room Designer, you can create the customized
 item of your choice, place it in a room with other furniture and accessories,
 then actually walk around to view the completed room -- all from your home
 computer."
     The online furniture market is primed for rapid growth.  According to
 Furniture Today, an industry trade publication, online furniture sales for
 2000 were US$486M, up from $100M in 1998.  Jupiter Research estimates the
 worldwide online furniture market in 2003 at US$5.7B.
 
     Design with Video Game-Like Speed on an Ordinary PC
     Until now, it has not been possible to do two- or three-dimensional design
 easily over the Web.   Data-rich images and low-speed connections made it
 impossibly slow to create and move 3D images on the ordinary computer.
 Virtue3D's compression and 3D rendering technology -- which allows images to
 be created and manipulated up to 33 times faster than other 3D technologies --
 makes the experience quick and easy, almost like playing a video game.
 
     "Traditional manufacturers are evolving e-commerce strategies that
 leverage their existing brands and content to take the online shopping
 experience to the next level.  Virtue3D is allowing them to go far beyond a
 simple online catalog by providing useful tools that allow customers to 'touch
 and feel' the furniture and "walk around" their self-designed rooms before
 they buy," said Lori Dustin, president of Virtue3D, Inc.
 
     About VIRTUE3D
     Virtue3D is a leading provider of technologies and solutions that enable
 the delivery and rendering of 3D models and complex scenes over the Web.
 Virtue3D's unique, proprietary technologies were designed to solve the two
 major obstacles of manipulating complex 3D content in networked environments:
 transmission and rendering.  Virtue3D's technologies and solutions enable
 network-based 3D graphics applications to operate even over minimal network
 bandwidth with limited computing power.  Virtue3D is privately held, with
 offices in Natick, Mass. and Haifa, Israel.  Further information can be found
 on the World Wide Web at www.virtue3d.com.
 
     Contacts:
     Steve Kleine
     Spiralgroup
     760-325-3007
     stevek@spiralgroup.com
 
 SOURCE  Virtue3D