Visual Circuits and Scala, Inc., Form Strategic Partnership for the Digital Signage Market

Visual Circuits' Award-Winning Multi-Channel Digital Video Hardware And

Scala's Graphics Overlay Software Combine to Create a Total Solution For

Corporate, Education and Retail Uses of Digital Signage



Apr 23, 2001, 01:00 ET from Visual Circuits

    MINNEAPOLIS, April 23 /PRNewswire Interactive News Release/ -- Visual
 Circuits, a Minneapolis-based designer and manufacturer of enterprise digital
 media systems and Scala, Inc., a leading international developer of broadcast
 multimedia solutions for dynamic signage, television and web applications,
 today announced that the two companies have formed a technical, sales and
 marketing partnership.  The partnership expedites the convergence of
 multi-channel digital video technology from Visual Circuits and graphic
 overlay capabilities, such as scrolling text onto a video screen, from Scala
 into a suite of software and hardware tools for the expanding digital signage
 market.
     "Digital signage has increasingly become the choice to easily and
 cost-effectively create full-motion signage that can be updated with graphic
 overlays in real time," said Adrian Weidmann, Visual Circuits' director of
 sales and marketing.  "Now, through Visual Circuits' partnership with Scala,
 retailers, corporations and educational institutions can create compelling
 video displays that can quickly convey messages such as company meetings,
 class times and real-time in-store ads."
     "Our combined technologies offer customers unprecedented flexibility to
 create and deliver rich and dynamic content," said Jeff Porter, president and
 CEO of Scala.  "Our partnership will allow the digital signage manufacturers
 and distributors to bring their products to retailers, public venues and
 consumers quickly.  Together, we will raise the bar in terms of ease and use,
 simplicity to manage and performance that translates into proven results."
     Visual Circuits' digital video technology is being used by a wide range of
 clients including, Wal-Mart, Daytona Raceway, the Rock and Roll Hall of Fame,
 JPL and Virgin's V-Shops.  Clients using Scala's flexible multimedia software
 solutions include:  Ameritech General Motors, Honda, the Office of Emergency
 Management Miami-Dade County, Payless Shoes and The Rose Garden Arena.
     Both Visual Circuits and Scala will be at the National Association of
 Broadcasters (NAB) Show, April 23-26 in Las Vegas, Nev.  Scala scripts will be
 running in the Pioneer New Media Technologies Booth, # S4865 and at the Magni
 Systems Booth # L11373. Visual Circuits' booth is located in space #M9655.
 
     About Visual Circuits:
     Minneapolis-based Visual Circuits is a leading designer and manufacturer
 of digital video systems, subcomponents, and software for
 themed-entertainment, retail visual merchandising, and education and training
 applications.  Visual Circuits also has sales offices in Portland, New York
 and Paris, France.  Company products are available as complete systems or
 individual circuit boards that can be incorporated into customized hardware by
 system integrators.  Visual Circuits has experienced rapid and sustained
 growth by providing advanced technology for innovative applications used by
 Eddie Bauer, The Discovery Channel Stores, the Natural History Museum in
 London, the Experience Music Project in Seattle, and the Metropolitan Museum
 of Art in New York.  For more information visit http://www.visualcircuits.com
 
     About Scala:
     Scala is a leading international developer of multimedia solutions for
 dynamic signage, television and web applications.  Scala software is used by
 thousands of corporations, advertisers, cable television operators, educators
 and consumers to create and broadcast dynamic full-screen multimedia
 productions via corporate intranets or the Internet to television and
 computer-based displays.  Working with its global distribution network, Scala
 offers a complete solution meeting its customers' growing needs to reach a
 diverse audience with engaging content.  Scala is headquartered in
 Philadelphia, Penn., with US and European sales offices.  For additional
 information, visit http://www.scala.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X53712874
 
 

SOURCE Visual Circuits
    MINNEAPOLIS, April 23 /PRNewswire Interactive News Release/ -- Visual
 Circuits, a Minneapolis-based designer and manufacturer of enterprise digital
 media systems and Scala, Inc., a leading international developer of broadcast
 multimedia solutions for dynamic signage, television and web applications,
 today announced that the two companies have formed a technical, sales and
 marketing partnership.  The partnership expedites the convergence of
 multi-channel digital video technology from Visual Circuits and graphic
 overlay capabilities, such as scrolling text onto a video screen, from Scala
 into a suite of software and hardware tools for the expanding digital signage
 market.
     "Digital signage has increasingly become the choice to easily and
 cost-effectively create full-motion signage that can be updated with graphic
 overlays in real time," said Adrian Weidmann, Visual Circuits' director of
 sales and marketing.  "Now, through Visual Circuits' partnership with Scala,
 retailers, corporations and educational institutions can create compelling
 video displays that can quickly convey messages such as company meetings,
 class times and real-time in-store ads."
     "Our combined technologies offer customers unprecedented flexibility to
 create and deliver rich and dynamic content," said Jeff Porter, president and
 CEO of Scala.  "Our partnership will allow the digital signage manufacturers
 and distributors to bring their products to retailers, public venues and
 consumers quickly.  Together, we will raise the bar in terms of ease and use,
 simplicity to manage and performance that translates into proven results."
     Visual Circuits' digital video technology is being used by a wide range of
 clients including, Wal-Mart, Daytona Raceway, the Rock and Roll Hall of Fame,
 JPL and Virgin's V-Shops.  Clients using Scala's flexible multimedia software
 solutions include:  Ameritech General Motors, Honda, the Office of Emergency
 Management Miami-Dade County, Payless Shoes and The Rose Garden Arena.
     Both Visual Circuits and Scala will be at the National Association of
 Broadcasters (NAB) Show, April 23-26 in Las Vegas, Nev.  Scala scripts will be
 running in the Pioneer New Media Technologies Booth, # S4865 and at the Magni
 Systems Booth # L11373. Visual Circuits' booth is located in space #M9655.
 
     About Visual Circuits:
     Minneapolis-based Visual Circuits is a leading designer and manufacturer
 of digital video systems, subcomponents, and software for
 themed-entertainment, retail visual merchandising, and education and training
 applications.  Visual Circuits also has sales offices in Portland, New York
 and Paris, France.  Company products are available as complete systems or
 individual circuit boards that can be incorporated into customized hardware by
 system integrators.  Visual Circuits has experienced rapid and sustained
 growth by providing advanced technology for innovative applications used by
 Eddie Bauer, The Discovery Channel Stores, the Natural History Museum in
 London, the Experience Music Project in Seattle, and the Metropolitan Museum
 of Art in New York.  For more information visit http://www.visualcircuits.com
 
     About Scala:
     Scala is a leading international developer of multimedia solutions for
 dynamic signage, television and web applications.  Scala software is used by
 thousands of corporations, advertisers, cable television operators, educators
 and consumers to create and broadcast dynamic full-screen multimedia
 productions via corporate intranets or the Internet to television and
 computer-based displays.  Working with its global distribution network, Scala
 offers a complete solution meeting its customers' growing needs to reach a
 diverse audience with engaging content.  Scala is headquartered in
 Philadelphia, Penn., with US and European sales offices.  For additional
 information, visit http://www.scala.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X53712874
 
 SOURCE  Visual Circuits