SANTA BARBARA, Calif., Aug. 6, 2015 Vitamin World, a leading health and wellness company, has announced that it will hold a two month-long fundraising campaign for Vitamin Angels to support the nonprofit in the fight against undernutrition in the U.S. and around the world. Throughout the months of August and September, Vitamin World, in nearly 400 of their stores across the U.S., will ask customers to participate by donating at the register, with each donation going to support Vitamin Angels and its work globally. The campaign will run August 1- September 30.
"Vitamin World has long believed that undernutrition is a problem we can change, together, through vitamin supplementation," said Vicki McGuire, Senior Vice President for Vitamin World.
A supporter of Vitamin Angels since 2008, Vitamin World values the partnership with Vitamin Angels as a way to address the serious problem of undernutrition. According to The Lancet, undernutrition is the most common underlying cause of preventable child deaths worldwide. Making vitamins available to children in need is the most immediate and cost-effective way to create a healthier world.
Vitamin Angels provides critically needed vitamins and minerals to undernourished children and mothers worldwide. The organization also works to educate moms about the importance of breastfeeding and proper nutrition, and helps reduce infection and improve absorption of vitamins with deworming treatments for young children.
"We are so pleased to have Vitamin World as our partner in the fight against undernutrition," said Howard Schiffer, president and founder of Vitamin Angels. "Their dedication to improving global health is allowing us to truly create lasting change. Vitamin World's in-store campaigns allow us to provide prenatal vitamins, children's multivitamins, vitamin A and deworming treatments to those in need in the U.S. and around the world."
Through the course of its partnership with Vitamin Angels, Vitamin World and its parent company, NBTY, have donated $2.7 million in cash and nearly $9 million in multivitamins donations manufactured specifically to Vitamin Angels' standards. The support provided by Vitamin World has been instrumental in allowing Vitamin Angels to greatly expand both its domestic and international programs.
To learn more, visit www.vitaminworld.com/givingback
About Vitamin Angels
Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing vitamins and minerals. Vitamin Angels works to reach underserved communities across the U.S. and in more than 50 countries around the world. Vitamin Angels has received eight consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit www.vitaminangels.org.
About Vitamin World®
At Vitamin World®, we believe that nutrition starts at the source. We travel the world to find the freshest, purest, and potent health ingredients in order to craft the highest quality vitamins and supplements for our customers. And our high quality doesn't just apply to our products; it applies to our people. Our staff of trained and friendly associates in our more than 380 stores nationwide can help guide you on your journey to becoming your best self. Whether you're a wellness novice or a health enthusiast, Vitamin World® is committed to bringing quality ingredients, products and people, from the source to you. For more information please visit www.vitaminworld.com.
Natalie Hernandez 805.456.5129
SOURCE Vitamin Angels