Vividence Appoints Jeff Greenberg as CEO

Industry Veteran to Provide Leadership and Experience as Company Continues

To Grow



Apr 25, 2001, 01:00 ET from Vividence Corporation

    SAN MATEO, Calif., April 25 /PRNewswire/ -- Vividence Corporation, the
 leader in Customer Experience Management (CEM) products and services, today
 announced that Jeff Greenberg is joining the company as president and CEO.
 Greenberg, 44, comes to Vividence after 20 years' experience at
 Information Resources, Inc. (Nasdaq:   IRIC), where he served as division
 president, responsible for IRI's domestic revenue as well as leading IRI's
 e-commerce initiatives. Most recently, Greenberg was CEO of ShoppingList.com,
 a start-up focused on leveraging the Internet to drive traffic to
 brick-and-mortar stores.
     As president and CEO, Greenberg will be responsible for delivering the
 strong growth, impressive operating results and global expansion of
 Vividence's CEM products and services that will serve as the backbone for the
 long-term success of the company. Founder Artie Wu, 29, will remain very
 active in Vividence's operations, serving as Chairman of the Board and Chief
 Strategy Officer.
     "We're ecstatic to have Jeff on board to help orchestrate Vividence's
 continuing growth and status as the definitive source for improving customer
 experience. We possess tremendous expertise in research and engineering, and
 Jeff adds an important link: experience in harvesting customer data," said Wu.
 "His proven track record in managing large organizations, driving revenue and
 delivering insight on customer behavior to Fortune 1000 companies make him the
 ideal candidate to build on our current leadership and elevate Vividence to a
 new level."
     Greenberg, who began his career with IRI in 1981 as employee number
 30, was a key contributor to the organization's expansion into a $540 million,
 multi-national company.  He was responsible for setting IRI's e-commerce
 strategy and business plan and developing additional revenue streams from this
 start-up business unit. Working in partnership with MediaMetrix and
 DoubleClick, Greenberg also launched e-SCAN, the first product to link actual
 consumer purchase behavior with Internet viewing patterns.
     "Understanding and optimizing the customer experience is essential to the
 success of every company," said Greenberg. "Equipped with a powerful suite of
 CEM products and services, Vividence will be able to help leading companies
 build and maintain their customer relationships by improving the user
 experience -- that's a compelling value proposition. I'm looking forward to
 working with Artie to help fulfill the tremendous promise I see at Vividence."
     Earlier positions with IRI included a term as president, New Markets,
 where he developed IRI's strategy for expanding beyond its core Consumer
 Packaged Goods business. Prior to that, Greenberg was president, Customer
 Sales and Service, with responsibility for all U.S. revenue. During his
 leadership of the 1300 person and 800-customer division, he doubled sales to
 $400 million and helped shift IRI from a commodity service to a business
 solution provider, establishing the company's position as the industry leader.
     Greenberg graduated Magna Cum Laude from the Wharton School at the
 University of Pennsylvania with a Bachelor of Science in Economics and
 received a Master of Business Administration from the University of Chicago.
 
     About Vividence Corporation
     Vividence is the leader in Customer Experience Management products and
 services.  We help industry-leading businesses quickly and thoroughly
 understand the behavior and improve the experience of their customers on the
 Web.  Vividence enables clients to increase customer retention, improve
 marketing strategies, enhance product development and deliver competitive
 intelligence. Vividence is backed by venture capitalists Kleiner Perkins
 Caufield & Byers, Sequoia Capital, Partech International and Angel Investors,
 L.P. Clients include more than 180 leading businesses such as Cisco Systems,
 Compaq, eBay, Excite@Home, Hewlett-Packard, Microsoft, nordstrom.com, Pfizer,
 SAP and Wells Fargo.
 
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SOURCE Vividence Corporation
    SAN MATEO, Calif., April 25 /PRNewswire/ -- Vividence Corporation, the
 leader in Customer Experience Management (CEM) products and services, today
 announced that Jeff Greenberg is joining the company as president and CEO.
 Greenberg, 44, comes to Vividence after 20 years' experience at
 Information Resources, Inc. (Nasdaq:   IRIC), where he served as division
 president, responsible for IRI's domestic revenue as well as leading IRI's
 e-commerce initiatives. Most recently, Greenberg was CEO of ShoppingList.com,
 a start-up focused on leveraging the Internet to drive traffic to
 brick-and-mortar stores.
     As president and CEO, Greenberg will be responsible for delivering the
 strong growth, impressive operating results and global expansion of
 Vividence's CEM products and services that will serve as the backbone for the
 long-term success of the company. Founder Artie Wu, 29, will remain very
 active in Vividence's operations, serving as Chairman of the Board and Chief
 Strategy Officer.
     "We're ecstatic to have Jeff on board to help orchestrate Vividence's
 continuing growth and status as the definitive source for improving customer
 experience. We possess tremendous expertise in research and engineering, and
 Jeff adds an important link: experience in harvesting customer data," said Wu.
 "His proven track record in managing large organizations, driving revenue and
 delivering insight on customer behavior to Fortune 1000 companies make him the
 ideal candidate to build on our current leadership and elevate Vividence to a
 new level."
     Greenberg, who began his career with IRI in 1981 as employee number
 30, was a key contributor to the organization's expansion into a $540 million,
 multi-national company.  He was responsible for setting IRI's e-commerce
 strategy and business plan and developing additional revenue streams from this
 start-up business unit. Working in partnership with MediaMetrix and
 DoubleClick, Greenberg also launched e-SCAN, the first product to link actual
 consumer purchase behavior with Internet viewing patterns.
     "Understanding and optimizing the customer experience is essential to the
 success of every company," said Greenberg. "Equipped with a powerful suite of
 CEM products and services, Vividence will be able to help leading companies
 build and maintain their customer relationships by improving the user
 experience -- that's a compelling value proposition. I'm looking forward to
 working with Artie to help fulfill the tremendous promise I see at Vividence."
     Earlier positions with IRI included a term as president, New Markets,
 where he developed IRI's strategy for expanding beyond its core Consumer
 Packaged Goods business. Prior to that, Greenberg was president, Customer
 Sales and Service, with responsibility for all U.S. revenue. During his
 leadership of the 1300 person and 800-customer division, he doubled sales to
 $400 million and helped shift IRI from a commodity service to a business
 solution provider, establishing the company's position as the industry leader.
     Greenberg graduated Magna Cum Laude from the Wharton School at the
 University of Pennsylvania with a Bachelor of Science in Economics and
 received a Master of Business Administration from the University of Chicago.
 
     About Vividence Corporation
     Vividence is the leader in Customer Experience Management products and
 services.  We help industry-leading businesses quickly and thoroughly
 understand the behavior and improve the experience of their customers on the
 Web.  Vividence enables clients to increase customer retention, improve
 marketing strategies, enhance product development and deliver competitive
 intelligence. Vividence is backed by venture capitalists Kleiner Perkins
 Caufield & Byers, Sequoia Capital, Partech International and Angel Investors,
 L.P. Clients include more than 180 leading businesses such as Cisco Systems,
 Compaq, eBay, Excite@Home, Hewlett-Packard, Microsoft, nordstrom.com, Pfizer,
 SAP and Wells Fargo.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X07971228
 
 SOURCE  Vividence Corporation