vi[z]rt Solutions Drive New York Stock Exchange 3-D Virtual Trading Floor; Virtual Set Software Offers Broadcasters New Dimension in Financial Reporting

Apr 17, 2001, 01:00 ET from vi[z]rt

    NEW YORK, April 17 /PRNewswire/ -- With the help of vi[z]rt, a world
 leader in real-time digital graphics, integrated enterprise content management
 and distribution tools for visual communication, the New York Stock Exchange
 has launched a new broadcast studio that gives reporters access to a virtual
 trading floor with live market data for inclusion into financial newscasts.
 Dubbed NYSE MarkeTrac Live, the virtual set provides financial broadcasters
 and web viewers with a truly unique view of the Exchange's auction market and
 the latest market information in an exciting and innovative way.
     NYSE MarkeTrac Live, employs the vi[z]rt virtual 3D technology platform
 enabling the advanced graphics and display capabilities of the Exchange's
 recently introduced NYSE MarkeTrac web product.  This powerful solution offers
 individual investors an online experience and access to market information
 that no other market provides.  The NYSE initially implemented the vi[z]rt 3D
 graphic solution in March 1999 in its Advanced Trading Floor Operations Center
 (3DTF), running on Silicon Graphics(R) Onyx2(R) systems this enables the
 Exchange personnel to monitor trading floor technology and operations.  This
 center was produced in conjunction with SIAC -- Securities Industry Automation
 Corporation and integrates continuous trading data streams into one advanced
 three-dimensional system that is displayed on nine 25-inch monitors.
     Each day during NAB 2001 held in Las Vegas from April 23-26, the Exchange
 will provide multiple broadcasts from the NYSE MarkeTrac Live sent to monitors
 in vi[z]rt's booth (Sands Convention Center #S4147).  In addition, the NYSE
 will offer a NYSE MarkeTrac Live demonstration during a vi[z]rt's press
 conference scheduled at vi[z]rt's booth (#S4147) Monday April 23rd, 6pm (PST).
     "NYSE MarkeTrac is a breakthrough product for broadcasters and investors,"
 said NYSE Group Executive Vice President Robert G. Britz.  "With MarkeTrac
 Live, reporters are able to connect viewers to the trading floor and to
 point-of-sale in a highly visual, interactive and truly dynamic experience.
 Reporters will find that the advanced 3D graphics and easily accessible data
 displays makes on-air navigation easy and interesting."
     MarkeTrac was developed on Silicon Graphics (NYSE:   SGI) Onyx2
 supercomputers.  Greg Estes, Vice President and General Manager,
 Telecommunications and Media, SGI, believes that this project demonstrates the
 innovative applications made possible when vi[z]rt software and SGI hardware
 are paired together:  "The combination of vi[z]rt's intuitive and highly
 flexible graphics software and SGI's powerful graphics hardware makes for the
 most dynamic real-time presentations imaginable.  This interactive, virtual
 trading floor ushers in a new era of news coverage from Wall Street.  It is
 fitting that this development comes from the NYSE -- the world's leading
 equities marketplace."
     "NYSE MarkeTrac takes the 3DTF to the next level through the media
 convergence of TV and Web," according to Shlomo Nimrodi, vi[z]rt President and
 CEO.  "The 3DTF and NYSE MarkeTrac are important milestones for vi[z]rt.  This
 project enables us to leverage our technologies into the exciting market of
 Visual Communication to corporations and demonstrate the capability of our
 tools to deliver content across different media", said Nimrodi.  "We are proud
 of this on-going collaboration between vi[z]rt and the NYSE."
     Other value-added features of NYSE MarkeTrac Live include unique
 perspectives of trading patterns, graphic representation or trading activity,
 live and recorded incoming video, and dual branding opportunities.  The NYSE
 MarkeTrac includes alternative virtual studio sets that also incorporate live
 data elements.  The feed is available from the NYSE Broadcast Center live via
 fiber or taped.  For more information on NYSE MarkeTrac contact:  Jennifer
 Boutote, NYSE, 212-656-5923 or jboutote@nyse.com.
     vi[z]rt is the world's leading provider of fully integrated broadcast and
 web-cast graphics solutions, including virtual studio systems, broadcast
 graphics, character generator, content management and scheduling and creative
 design services. vi[z]rt is the company formed following the acquisition of
 Peak Broadcast Systems by RT-SET on July 4, 2000.  vi[z]rt is traded on the
 Neuer Markt (VIZ).
 
     All trademarks and names are held by their respective companies and should
 be treated as such.  Silicon Graphics and Onyx2 are registered trademarks and
 SGI is a trademark of Silicon Graphics, Inc.
 
 

SOURCE vi[z]rt
    NEW YORK, April 17 /PRNewswire/ -- With the help of vi[z]rt, a world
 leader in real-time digital graphics, integrated enterprise content management
 and distribution tools for visual communication, the New York Stock Exchange
 has launched a new broadcast studio that gives reporters access to a virtual
 trading floor with live market data for inclusion into financial newscasts.
 Dubbed NYSE MarkeTrac Live, the virtual set provides financial broadcasters
 and web viewers with a truly unique view of the Exchange's auction market and
 the latest market information in an exciting and innovative way.
     NYSE MarkeTrac Live, employs the vi[z]rt virtual 3D technology platform
 enabling the advanced graphics and display capabilities of the Exchange's
 recently introduced NYSE MarkeTrac web product.  This powerful solution offers
 individual investors an online experience and access to market information
 that no other market provides.  The NYSE initially implemented the vi[z]rt 3D
 graphic solution in March 1999 in its Advanced Trading Floor Operations Center
 (3DTF), running on Silicon Graphics(R) Onyx2(R) systems this enables the
 Exchange personnel to monitor trading floor technology and operations.  This
 center was produced in conjunction with SIAC -- Securities Industry Automation
 Corporation and integrates continuous trading data streams into one advanced
 three-dimensional system that is displayed on nine 25-inch monitors.
     Each day during NAB 2001 held in Las Vegas from April 23-26, the Exchange
 will provide multiple broadcasts from the NYSE MarkeTrac Live sent to monitors
 in vi[z]rt's booth (Sands Convention Center #S4147).  In addition, the NYSE
 will offer a NYSE MarkeTrac Live demonstration during a vi[z]rt's press
 conference scheduled at vi[z]rt's booth (#S4147) Monday April 23rd, 6pm (PST).
     "NYSE MarkeTrac is a breakthrough product for broadcasters and investors,"
 said NYSE Group Executive Vice President Robert G. Britz.  "With MarkeTrac
 Live, reporters are able to connect viewers to the trading floor and to
 point-of-sale in a highly visual, interactive and truly dynamic experience.
 Reporters will find that the advanced 3D graphics and easily accessible data
 displays makes on-air navigation easy and interesting."
     MarkeTrac was developed on Silicon Graphics (NYSE:   SGI) Onyx2
 supercomputers.  Greg Estes, Vice President and General Manager,
 Telecommunications and Media, SGI, believes that this project demonstrates the
 innovative applications made possible when vi[z]rt software and SGI hardware
 are paired together:  "The combination of vi[z]rt's intuitive and highly
 flexible graphics software and SGI's powerful graphics hardware makes for the
 most dynamic real-time presentations imaginable.  This interactive, virtual
 trading floor ushers in a new era of news coverage from Wall Street.  It is
 fitting that this development comes from the NYSE -- the world's leading
 equities marketplace."
     "NYSE MarkeTrac takes the 3DTF to the next level through the media
 convergence of TV and Web," according to Shlomo Nimrodi, vi[z]rt President and
 CEO.  "The 3DTF and NYSE MarkeTrac are important milestones for vi[z]rt.  This
 project enables us to leverage our technologies into the exciting market of
 Visual Communication to corporations and demonstrate the capability of our
 tools to deliver content across different media", said Nimrodi.  "We are proud
 of this on-going collaboration between vi[z]rt and the NYSE."
     Other value-added features of NYSE MarkeTrac Live include unique
 perspectives of trading patterns, graphic representation or trading activity,
 live and recorded incoming video, and dual branding opportunities.  The NYSE
 MarkeTrac includes alternative virtual studio sets that also incorporate live
 data elements.  The feed is available from the NYSE Broadcast Center live via
 fiber or taped.  For more information on NYSE MarkeTrac contact:  Jennifer
 Boutote, NYSE, 212-656-5923 or jboutote@nyse.com.
     vi[z]rt is the world's leading provider of fully integrated broadcast and
 web-cast graphics solutions, including virtual studio systems, broadcast
 graphics, character generator, content management and scheduling and creative
 design services. vi[z]rt is the company formed following the acquisition of
 Peak Broadcast Systems by RT-SET on July 4, 2000.  vi[z]rt is traded on the
 Neuer Markt (VIZ).
 
     All trademarks and names are held by their respective companies and should
 be treated as such.  Silicon Graphics and Onyx2 are registered trademarks and
 SGI is a trademark of Silicon Graphics, Inc.
 
 SOURCE  vi[z]rt