Volvo Selects CooperKatz & Company for National Tour of Safety Concept Car

Apr 02, 2001, 01:00 ET from CooperKatz and Company, Inc.

    NEW YORK, April 2 /PRNewswire/ -- Volvo Cars of North America has selected
 CooperKatz and Company, Inc. as the public relations agency for a May six-city
 tour of its first Safety Concept Car in more than 25 years.
     Volvo's Safety Concept Car, which is positioned as a clear vision for
 future automotive safety, is the result of close collaboration between Volvo
 Cars and its parent, Ford Motor Company.  Among the key features integrated
 into the vehicle are redesigned A and B pillars, an eye sensor, automatically
 adjustable driver controls, a new seat belt configuration, a fiber optic
 headlamp system and a personal security system.
     CooperKatz' responsibilities for the tour include venue selection and
 media outreach in Washington, D.C., Atlanta, Miami, Los Angeles, San Francisco
 and Seattle.
     "We are delighted to be Volvo's public relations partner for the national
 tour of its Safety Concept Car," said Andy Cooper, CooperKatz principal.  It's
 a remarkable vehicle that will generate great media interest."
     CooperKatz & Company, Inc. founded in 1996, is a marketing/public
 relations firm serving clients in the following industry sectors:  automotive,
 technology, telecommunications, financial services, professional services,
 e-services, trade associations and consumer products.
 
 

SOURCE CooperKatz and Company, Inc.
    NEW YORK, April 2 /PRNewswire/ -- Volvo Cars of North America has selected
 CooperKatz and Company, Inc. as the public relations agency for a May six-city
 tour of its first Safety Concept Car in more than 25 years.
     Volvo's Safety Concept Car, which is positioned as a clear vision for
 future automotive safety, is the result of close collaboration between Volvo
 Cars and its parent, Ford Motor Company.  Among the key features integrated
 into the vehicle are redesigned A and B pillars, an eye sensor, automatically
 adjustable driver controls, a new seat belt configuration, a fiber optic
 headlamp system and a personal security system.
     CooperKatz' responsibilities for the tour include venue selection and
 media outreach in Washington, D.C., Atlanta, Miami, Los Angeles, San Francisco
 and Seattle.
     "We are delighted to be Volvo's public relations partner for the national
 tour of its Safety Concept Car," said Andy Cooper, CooperKatz principal.  It's
 a remarkable vehicle that will generate great media interest."
     CooperKatz & Company, Inc. founded in 1996, is a marketing/public
 relations firm serving clients in the following industry sectors:  automotive,
 technology, telecommunications, financial services, professional services,
 e-services, trade associations and consumer products.
 
 SOURCE  CooperKatz and Company, Inc.