Waffle House(R) Restaurants To Recognize 31k Regular Customers During National Waffle Week

Sep 03, 2009, 10:43 ET from Waffle House, Inc.

NORCROSS, Ga., Sept. 3 /PRNewswire/ -- In celebration of National Waffle Week, each Waffle House(R) restaurant will name its top 20 Customers. More than 31,000 Customers will be recognized nationwide during the week of September 6-12.

"Waffle House restaurants wouldn't be the phenomenon it is today if it weren't for our wonderful customers," says Waffle House President Walt Ehmer. "This is just one of the ways for each restaurant to thank many of its Regulars."

The Associates at each restaurant will present "Official Regular" lapel pins to their favorite Waffle House Regulars. In addition to receiving a limited edition pin to show off to their friends and family, our Waffle House Regulars are also invited to visit a redesigned www.wafflehouse.com and to tell their own Waffle House story.

"We want to hear our Customers' opinions about their experience as well as their Waffle House stories," continues Ehmer. "Their Waffle House Experience is what keeps our Customers coming back."

Many Waffle House fans will also have the chance to participate in local waffle eating contests. Nineteen waffle eating contests are planned throughout the country. Winners get bragging rights and a plaque honoring their accomplishments. Check with a restaurant near you for contests.

Additionally during National Waffle Week, Waffle House restaurants will introduce a new waffle flavor, Banana Nut. For a limited time at participating restaurants, Customers can enjoy a delicious buttermilk waffle made with banana nougat and pecans.

About Waffle House(R) restaurants

Headquartered in Norcross, GA, Waffle House(R) restaurants have been serving Good Food Fast(R) since 1955. Today the Waffle House system operates more than 1,550 restaurants in 25 states and is the world's leading server of waffles, T-bone steaks, hashbrowns, cheese 'n eggs, USDA Choice hamburgers, country ham, pork chops, and grits.

Waffle House, Inc. launched National Waffle Week in honor of the crisp, round, golden treat known as the waffle. Waffle House waffles are made with sweet cream or buttermilk, vanilla, eggs and pure Pioneer flour. In the past 54 years, Waffle House has sold more than 640 million waffles to become the world's leading server of waffles.

SOURCE Waffle House, Inc.