NEW YORK, July 31, 2015 /PRNewswire/ -- Recently, a video entitled WANNA TALK TO YOUR SHOES DESIGNER?, which was displayed on the billboard overlooking New York's Times Square, has drawn public attention. Would you like your shoes better if you could talk to your designer?
Chinese fashion brand TEENMIX solicited designs from shoes designers worldwide. Nine designs were shortlisted and the respective designers will talk to consumers. The creative advertisement, innovatively done in a casual and humorous style, tells the world that you can go to http://www.teenmix.com.cn/Acvivity/Home.html in August to talk to your shoe designer about the kind of shoes that you would like to see made. As a result, consumers, rather than the brand designers and brand buyers, will determine which models should be produced and launched, giving the actual wearer of the shoe more options.
From the 1st to the 25th of August, the TEENMIX FUN-STYLE FOOTWEAR CROWDFUNDING PROJECT will kick off in an all-round way. The project is expected to benefit those who are the first to buy a pair of shoes in a real crowdfunding way. The brand will offer 500 pairs of shoes for each new shoe style on hi.taobao.com that raises the necessary funds, and after raising sufficient funds, will purchase the raw materials, produce the shoes, while monitoring the inventory of the materials and the production, turning designs into reality and delivering the final product to consumers.
Wanna talk to your shoes designer? We will wait for you at http://www.teenmix.com.cn!