Weber Shandwick and Radian6 Enter Partnership to Provide Clients With Advanced Social Media Intelligence

- Weber Shandwick Completes Early Adopter Trial With 34 Clients; Part of

Radian6's Strategic Partnership with Interpublic -



Nov 14, 2007, 00:00 ET from Weber Shandwick

    NEW YORK, Nov. 14 /PRNewswire/ -- Weber Shandwick today announced it
 will deploy the Radian6 Technologies Inc. social media monitoring solution
 throughout its offices worldwide, effective immediately. The public
 relations firm will be the first Interpublic (NYSE:   IPG) unit to benefit
 from a strategic partnership between the IPG Futures Marketing Group and
 Radian6.
     Radian6's social media monitoring "dashboard" tracks what is being said
 online about brands, organizations and issues. The program monitors all
 forms of social media, including blog sites, top video-sharing sites,
 opinion review forums, photo-sharing sites and micro-blogging platforms.
 The Radian6 solution offers visually rich analysis with the ability to
 export graphs and data. The tool also helps point to the most popular and
 influential social media thought leaders in a client's specific industry.
     Weber Shandwick has been a strategic development partner with Radian6
 for the past eight months. More than 34 of the firm's clients have
 participated in its successful Early Adopter Program focused on social
 media monitoring trials. Weber Shandwick will now roll out the Radian6
 solution globally for its employees, supporting the agency's efforts to
 present expanded social media intelligence services to clients.
     "Radian6 was designed for public relations professionals by public
 relations professionals. The service offers the most highly customizable
 features to address the specific social media needs of our clients," said
 B. Bonin Bough, executive vice president, Screengrab(TM), Weber Shandwick's
 interactive, social and emerging media group. "By putting these
 technologies at the fingertips of all our account teams, we are delivering
 rapid-fire social media monitoring solutions that deliver real-time
 flagging and analysis of the complete social media landscape."
     "Radian6 is a powerful and flexible social media monitoring
 technology," said Bant Breen, president of Interpublic's Futures Marketing
 Group. "Our relationship with Radian6 and our recently announced
 partnership with BzzAgent are important elements of Interpublic's broader
 social media strategy to provide an array of cutting-edge solutions that
 support Interpublic agencies."
     Radian6's user-friendly web dashboard allows topics to be quickly
 set-up for monitoring, queries and analysis. Content is delivered to the
 dashboard in real-time, as it is discovered. This means seeing data
 earlier, catching issues immediately and getting instant feedback on
 engagement strategies.
     "We are delighted to enter into a global partnership with both Weber
 Shandwick and Interpublic. We're confident the company's agencies and
 clients will benefit from Radian6's in-depth monitoring and analysis
 capabilities," said Marcel Lebrun, chief executive officer of Radian6. "Our
 solution's unique ability to allow agencies to define their own formula
 weightings for ranking social media influencers will ensure both Weber
 Shandwick's and Interpublic's strategic intellectual property is embedded
 in the results they share with clients."
     About Weber Shandwick
     Weber Shandwick is one of the world's leading global public relations
 firms with offices in major media, business and government capitals around
 the world. The firm specializes in strategic marketing communications,
 media relations, public affairs, reputation and issues management, and
 offers corporate communications counseling services. Weber Shandwick also
 provides specialized integrated services including Web relations, advocacy
 advertising, market research and visual communications. Weber Shandwick
 received the highest client-satisfaction honors in the 2007 Agency
 Excellence Survey by PRWeek U.S. and in 2006, was named Large PR Firm of
 the Year (PR News U.S.), European Consultancy of the Year (The Holmes
 Report) and Network of the Year (Asia Pacific PR Awards). The firm also won
 the United Nations Grand Award for outstanding achievement in public
 relations. To learn more, please visit http://www.webershandwick.com. Weber
 Shandwick is a unit of The Interpublic Group (NYSE:   IPG).
     About Interpublic
     Interpublic is one of the world's leading organizations of advertising
 agencies and marketing services companies. Major global brands include
 Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton
 Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM
 Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic
 brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday,
 Mullen and The Martin Agency. For more information, please visit
 http://www.interpublic.com.
     About Radian6 Technologies Inc.
     Radian6 provides the social media monitoring solution for PR and
 advertising professionals. The company's flexible dashboard enables
 monitoring all forms of social media with results appearing in real-time as
 discovered. Various analysis tools give users the ability to uncover the
 top influencers and which conversations are having an impact online. Visit
 http://www.radian6.com for more information.
     Contact
     Jennifer Norton
     Weber Shandwick
     212-445-8314
     jnorton@webershandwick.com
 
 

SOURCE Weber Shandwick
    NEW YORK, Nov. 14 /PRNewswire/ -- Weber Shandwick today announced it
 will deploy the Radian6 Technologies Inc. social media monitoring solution
 throughout its offices worldwide, effective immediately. The public
 relations firm will be the first Interpublic (NYSE:   IPG) unit to benefit
 from a strategic partnership between the IPG Futures Marketing Group and
 Radian6.
     Radian6's social media monitoring "dashboard" tracks what is being said
 online about brands, organizations and issues. The program monitors all
 forms of social media, including blog sites, top video-sharing sites,
 opinion review forums, photo-sharing sites and micro-blogging platforms.
 The Radian6 solution offers visually rich analysis with the ability to
 export graphs and data. The tool also helps point to the most popular and
 influential social media thought leaders in a client's specific industry.
     Weber Shandwick has been a strategic development partner with Radian6
 for the past eight months. More than 34 of the firm's clients have
 participated in its successful Early Adopter Program focused on social
 media monitoring trials. Weber Shandwick will now roll out the Radian6
 solution globally for its employees, supporting the agency's efforts to
 present expanded social media intelligence services to clients.
     "Radian6 was designed for public relations professionals by public
 relations professionals. The service offers the most highly customizable
 features to address the specific social media needs of our clients," said
 B. Bonin Bough, executive vice president, Screengrab(TM), Weber Shandwick's
 interactive, social and emerging media group. "By putting these
 technologies at the fingertips of all our account teams, we are delivering
 rapid-fire social media monitoring solutions that deliver real-time
 flagging and analysis of the complete social media landscape."
     "Radian6 is a powerful and flexible social media monitoring
 technology," said Bant Breen, president of Interpublic's Futures Marketing
 Group. "Our relationship with Radian6 and our recently announced
 partnership with BzzAgent are important elements of Interpublic's broader
 social media strategy to provide an array of cutting-edge solutions that
 support Interpublic agencies."
     Radian6's user-friendly web dashboard allows topics to be quickly
 set-up for monitoring, queries and analysis. Content is delivered to the
 dashboard in real-time, as it is discovered. This means seeing data
 earlier, catching issues immediately and getting instant feedback on
 engagement strategies.
     "We are delighted to enter into a global partnership with both Weber
 Shandwick and Interpublic. We're confident the company's agencies and
 clients will benefit from Radian6's in-depth monitoring and analysis
 capabilities," said Marcel Lebrun, chief executive officer of Radian6. "Our
 solution's unique ability to allow agencies to define their own formula
 weightings for ranking social media influencers will ensure both Weber
 Shandwick's and Interpublic's strategic intellectual property is embedded
 in the results they share with clients."
     About Weber Shandwick
     Weber Shandwick is one of the world's leading global public relations
 firms with offices in major media, business and government capitals around
 the world. The firm specializes in strategic marketing communications,
 media relations, public affairs, reputation and issues management, and
 offers corporate communications counseling services. Weber Shandwick also
 provides specialized integrated services including Web relations, advocacy
 advertising, market research and visual communications. Weber Shandwick
 received the highest client-satisfaction honors in the 2007 Agency
 Excellence Survey by PRWeek U.S. and in 2006, was named Large PR Firm of
 the Year (PR News U.S.), European Consultancy of the Year (The Holmes
 Report) and Network of the Year (Asia Pacific PR Awards). The firm also won
 the United Nations Grand Award for outstanding achievement in public
 relations. To learn more, please visit http://www.webershandwick.com. Weber
 Shandwick is a unit of The Interpublic Group (NYSE:   IPG).
     About Interpublic
     Interpublic is one of the world's leading organizations of advertising
 agencies and marketing services companies. Major global brands include
 Draftfcb, FutureBrand, GolinHarris International, Initiative, Jack Morton
 Worldwide, Lowe Worldwide, MAGNA Global, McCann Erickson, Momentum, MRM
 Worldwide, Octagon, Universal McCann and Weber Shandwick. Leading domestic
 brands include Campbell-Ewald, Carmichael Lynch, Deutsch, Hill Holliday,
 Mullen and The Martin Agency. For more information, please visit
 http://www.interpublic.com.
     About Radian6 Technologies Inc.
     Radian6 provides the social media monitoring solution for PR and
 advertising professionals. The company's flexible dashboard enables
 monitoring all forms of social media with results appearing in real-time as
 discovered. Various analysis tools give users the ability to uncover the
 top influencers and which conversations are having an impact online. Visit
 http://www.radian6.com for more information.
     Contact
     Jennifer Norton
     Weber Shandwick
     212-445-8314
     jnorton@webershandwick.com
 
 SOURCE Weber Shandwick