WebSideStory Announces Industry First: Measuring Visitor Interaction With Web Sites Using Macromedia Flash

New Version of HitBox Enterprise e-Business Intelligence Service Includes

Flash Tracking and Many Other New Functions to Help Companies Profit

From Their Web Presence



Apr 18, 2001, 01:00 ET from WebSideStory, Inc.

    SAN DIEGO, April 18 /PRNewswire/ -- WebSideStory, Inc.
 (www.websidestory.com), the world's leading provider of hosted e-business
 intelligence services, today announced the release of the latest version of
 its HitBox Enterprise service, Version 6.5.  The new version
 (www.hitboxenterprise.com) boasts a number of new features and functions --
 notably the ability to report on how people interact with anything from a
 small animation to an entire Web site built with Macromedia (Nasdaq:   MACR)
 Flash.  The new version of WebSideStory's leading e-business intelligence
 service offers complete, integrated Web analytics to complex Web sites with
 rich, multimedia content.
     Macromedia Flash (www.flash.com) is a streaming, low-bandwidth multimedia
 design technology that allows Web developers to create sophisticated
 animation, graphics, and sound.  Web designers are using Flash to create a new
 generation of sites that go beyond simple HTML pages to provide a more lively
 experience.  Flash is being used for an increasing number of important
 business applications, including advertising, e-commerce, hosted application
 interfaces, presentations, training courses, and promotional sites.  For
 example, most major movie studios use Flash on sites that promote new films.
     HitBox Enterprise is the first and only analysis service that can measure
 visitor interaction within Flash-animated objects.  This new functionality
 marks the latest in a string of industry firsts for WebSideStory, which
 include pioneering the browser-based form of Web audience analysis in 1996 and
 introducing a visitor analysis service for wireless Web sites last spring.  In
 addition to Flash tracking, the latest HitBox Enterprise offering also
 provides multi-level content grouping, making it the optimal solution for
 entertainment and other sites that are rich in content and multimedia
 applications.
     "HitBox Enterprise's new ability to track Flash comes at the perfect time
 for us," said Geric Johnson, vice president of direct marketing for Skechers
 USA, a global leader in lifestyle footwear.  "Like a lot of companies, we are
 adding more Flash to our site, and we absolutely need to measure how customers
 interact with it."
     "The problem our customers had with Flash was accountability; they want to
 track visitor activity within Flash," said Alex Konanykhin, president of KMGI
 Studios, Inc., a leading interactive production company specializing in rich,
 multimedia content for the Web.  "We think WebSideStory's new capability could
 lead to a big increase in the use of Flash for important business applications
 because it is now a measurable medium."
     HitBox Enterprise is an outsourced e-business intelligence service that
 provides numerous, real-time statistics about online customer behavior.
 HitBox Enterprise is designed to help e-businesses increase revenue by
 measuring marketing return on investment, tracking customer interest in
 products and services, increasing visitor loyalty, improving customer service,
 and enhancing site navigation.  New features of HitBox Enterprise V6.5
 include:
 
     -- Flash Tracking -- For the first time, companies can now measure how
        their Web site customers interact with Flash animation.
 
     -- Multi-Level Content Grouping -- Users can track Web site pages using
        multiple levels of content groups and sub-groups.
 
     -- Tracking Downloads -- Companies can now measure visitors' download
        activity, both by files downloaded and total downloads over time.
 
     -- Connection Types -- This new statistic allows businesses to identify
        what types of Internet connections a Web site's visitors have.
 
     -- Exit Links -- The Exit Links statistic shows what links visitors are
        using to leave a site.
 
     For more information, call 888.844.8269 or go to www.hitboxenterprise.com.
 
     About WebSideStory
     Headquartered in San Diego, California, WebSideStory is the world's
 leading provider of hosted, real-time e-business intelligence services.
 WebSideStory's solutions help companies profit from their Web presence.
 Founded in 1996, the company analyzes billions of page views for its clients
 each month, delivering actionable Web intelligence across the entire customer
 life cycle.  For more information, contact WebSideStory, Inc.  Voice:
 858.546.0040.  Fax: 858.546.0480.  Address: 10182 Telesis Court, 6th Floor,
 San Diego, CA 92121.  Email: press@websidestory.com.  Web:
 www.websidestory.com.  Note: WebSideStory and HitBox are registered service
 marks of WebSideStory, Inc. "Macromedia" and "Flash" are trademarks of
 Macromedia, Inc.  Neither WebSideStory nor its HitBox service have been
 sponsored, licensed, or authorized by Macromedia.  Neither WebSideStory nor
 its HitBox service are or have been affiliated in any way with Macromedia and
 no affiliation or sponsorship is intended or implied.
 
 

SOURCE WebSideStory, Inc.
    SAN DIEGO, April 18 /PRNewswire/ -- WebSideStory, Inc.
 (www.websidestory.com), the world's leading provider of hosted e-business
 intelligence services, today announced the release of the latest version of
 its HitBox Enterprise service, Version 6.5.  The new version
 (www.hitboxenterprise.com) boasts a number of new features and functions --
 notably the ability to report on how people interact with anything from a
 small animation to an entire Web site built with Macromedia (Nasdaq:   MACR)
 Flash.  The new version of WebSideStory's leading e-business intelligence
 service offers complete, integrated Web analytics to complex Web sites with
 rich, multimedia content.
     Macromedia Flash (www.flash.com) is a streaming, low-bandwidth multimedia
 design technology that allows Web developers to create sophisticated
 animation, graphics, and sound.  Web designers are using Flash to create a new
 generation of sites that go beyond simple HTML pages to provide a more lively
 experience.  Flash is being used for an increasing number of important
 business applications, including advertising, e-commerce, hosted application
 interfaces, presentations, training courses, and promotional sites.  For
 example, most major movie studios use Flash on sites that promote new films.
     HitBox Enterprise is the first and only analysis service that can measure
 visitor interaction within Flash-animated objects.  This new functionality
 marks the latest in a string of industry firsts for WebSideStory, which
 include pioneering the browser-based form of Web audience analysis in 1996 and
 introducing a visitor analysis service for wireless Web sites last spring.  In
 addition to Flash tracking, the latest HitBox Enterprise offering also
 provides multi-level content grouping, making it the optimal solution for
 entertainment and other sites that are rich in content and multimedia
 applications.
     "HitBox Enterprise's new ability to track Flash comes at the perfect time
 for us," said Geric Johnson, vice president of direct marketing for Skechers
 USA, a global leader in lifestyle footwear.  "Like a lot of companies, we are
 adding more Flash to our site, and we absolutely need to measure how customers
 interact with it."
     "The problem our customers had with Flash was accountability; they want to
 track visitor activity within Flash," said Alex Konanykhin, president of KMGI
 Studios, Inc., a leading interactive production company specializing in rich,
 multimedia content for the Web.  "We think WebSideStory's new capability could
 lead to a big increase in the use of Flash for important business applications
 because it is now a measurable medium."
     HitBox Enterprise is an outsourced e-business intelligence service that
 provides numerous, real-time statistics about online customer behavior.
 HitBox Enterprise is designed to help e-businesses increase revenue by
 measuring marketing return on investment, tracking customer interest in
 products and services, increasing visitor loyalty, improving customer service,
 and enhancing site navigation.  New features of HitBox Enterprise V6.5
 include:
 
     -- Flash Tracking -- For the first time, companies can now measure how
        their Web site customers interact with Flash animation.
 
     -- Multi-Level Content Grouping -- Users can track Web site pages using
        multiple levels of content groups and sub-groups.
 
     -- Tracking Downloads -- Companies can now measure visitors' download
        activity, both by files downloaded and total downloads over time.
 
     -- Connection Types -- This new statistic allows businesses to identify
        what types of Internet connections a Web site's visitors have.
 
     -- Exit Links -- The Exit Links statistic shows what links visitors are
        using to leave a site.
 
     For more information, call 888.844.8269 or go to www.hitboxenterprise.com.
 
     About WebSideStory
     Headquartered in San Diego, California, WebSideStory is the world's
 leading provider of hosted, real-time e-business intelligence services.
 WebSideStory's solutions help companies profit from their Web presence.
 Founded in 1996, the company analyzes billions of page views for its clients
 each month, delivering actionable Web intelligence across the entire customer
 life cycle.  For more information, contact WebSideStory, Inc.  Voice:
 858.546.0040.  Fax: 858.546.0480.  Address: 10182 Telesis Court, 6th Floor,
 San Diego, CA 92121.  Email: press@websidestory.com.  Web:
 www.websidestory.com.  Note: WebSideStory and HitBox are registered service
 marks of WebSideStory, Inc. "Macromedia" and "Flash" are trademarks of
 Macromedia, Inc.  Neither WebSideStory nor its HitBox service have been
 sponsored, licensed, or authorized by Macromedia.  Neither WebSideStory nor
 its HitBox service are or have been affiliated in any way with Macromedia and
 no affiliation or sponsorship is intended or implied.
 
 SOURCE  WebSideStory, Inc.