WebSideStory Makes Profitability a Slam Dunk for Web Sites Expecting Large NBA Playoff Crowds

Firm Offers Highly Scalable e-Business Intelligence Service to Help Sports

Sites Profit From Their Increased Traffic Levels During NBA Playoffs



Apr 10, 2001, 01:00 ET from WebSideStory, Inc.

    SAN DIEGO, April 10 /PRNewswire/ -- With the first round of NBA Playoffs
 scheduled to begin April 21, WebSideStory, Inc. (www.websidestory.com), the
 world's leading provider of hosted e-business intelligence services, today
 announced a special promotion designed to help sports sites capitalize on the
 large spikes in visitor traffic expected during the playoffs.  Fifteen teams
 will compete to unseat the Los Angeles Lakers as the National Basketball
 Association's reigning champions.  Under the promotion, WebSideStory will
 provide its powerful HitBox(R) Enterprise real-time Web audience analysis
 service for 60 days to a limited number of sites that want to accurately
 measure their return on investment in marketing and advertising campaigns
 related to the playoffs.  The service will be made available for one fixed
 fee, and will allow participating sites to profit from their increased traffic
 levels.
     "Basketball fans are hungry for information about their teams and often
 turn to the Internet to get the latest news and information," said Meyar
 Sheik, senior vice president and chief marketing officer of WebSideStory.  "We
 want to help sports sites capitalize on these traffic spikes by offering them
 the industry's leading real-time e-business intelligence solution so they can
 accurately measure all of their visitor activity."
     HitBox Enterprise analyzes high-volume site activity through a pioneering
 browser-based technology that delivers unmatched scalability.  It can monitor
 the activities of millions of visitors per hour.  The service requires no
 hardware or software installation and can usually be implemented within a few
 hours.  The intelligence is made available in real time through any Internet
 connection.
 
     HitBox Enterprise measures the effectiveness of:
 
     --  E-commerce - Sites can track customer interest patterns in products
         and services and make changes in real time.  They can also see which
         content groups and navigational paths resulted in the most purchases
         or transactions.  They can identify why visitors may have dropped out
         of the ordering process.
 
     --  Editorial Content - Media sites can measure the popularity of their
         basketball-related editorial content.  They can view in real time how
         visitors are interacting with their content and make changes
         accordingly.
 
     --  Advertising - Companies advertising on basketball sites can assess
         the number of visitors that come to their site from each ad and where
         those visitors go once they arrive.  For example, companies can see
         which ads inspired visitors to make a purchase or sign up for a
         membership.
 
     This limited offer is available on a first-come, first-serve basis to a
 limited number of companies.  For more information, contact a HitBox
 Enterprise consultant at 1.888.844.8269 or go to www.websidestory.com or
 www.hitboxenterprise.com.
 
     About HitBox Enterprise
     HitBox Enterprise is a hosted e-business intelligence service that
 provides numerous detailed statistics about online visitor and customer
 behavior in real time.  Geared for high-volume sites, the service is designed
 to help companies increase online revenue by measuring marketing return on
 investment, increasing visitor loyalty, tracking customer interest in products
 and services, improving customer service, and enhancing site navigation.  For
 more information, call 888.844.8269 or go to www.hitboxenterprise.com
 
     About WebSideStory
     Headquartered in San Diego, California, WebSideStory is the world's
 leading provider of hosted, real-time e-business intelligence services.
 WebSideStory's solutions help companies profit from their Web presence.
 Founded in 1996, the company analyzes billions of page views for its clients
 each month, delivering actionable Web intelligence across the entire customer
 life cycle.  For more information, contact WebSideStory, Inc. Voice:
 858.546.0040.  Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San
 Diego, CA 92121. Email: press@websidestory.com. Web: www.websidestory.com .
 Note: WebSideStory and HitBox are registered service marks of WebSideStory,
 Inc. "National Basketball Association" and "NBA Playoffs" are service marks of
 the National Basketball Association.  "Los Angeles Lakers" is a service mark
 of the Los Angeles Lakers professional basketball organization.  Neither
 WebSideStory nor its HitBox service have been sponsored, licensed or
 authorized by the NBA or the Los Angeles Lakers.  Neither WebSideStory nor its
 HitBox service are or have been affiliated in any way with the NBA or the Los
 Angeles Lakers and no affiliation or sponsorship is intended or implied.
 
 

SOURCE WebSideStory, Inc.
    SAN DIEGO, April 10 /PRNewswire/ -- With the first round of NBA Playoffs
 scheduled to begin April 21, WebSideStory, Inc. (www.websidestory.com), the
 world's leading provider of hosted e-business intelligence services, today
 announced a special promotion designed to help sports sites capitalize on the
 large spikes in visitor traffic expected during the playoffs.  Fifteen teams
 will compete to unseat the Los Angeles Lakers as the National Basketball
 Association's reigning champions.  Under the promotion, WebSideStory will
 provide its powerful HitBox(R) Enterprise real-time Web audience analysis
 service for 60 days to a limited number of sites that want to accurately
 measure their return on investment in marketing and advertising campaigns
 related to the playoffs.  The service will be made available for one fixed
 fee, and will allow participating sites to profit from their increased traffic
 levels.
     "Basketball fans are hungry for information about their teams and often
 turn to the Internet to get the latest news and information," said Meyar
 Sheik, senior vice president and chief marketing officer of WebSideStory.  "We
 want to help sports sites capitalize on these traffic spikes by offering them
 the industry's leading real-time e-business intelligence solution so they can
 accurately measure all of their visitor activity."
     HitBox Enterprise analyzes high-volume site activity through a pioneering
 browser-based technology that delivers unmatched scalability.  It can monitor
 the activities of millions of visitors per hour.  The service requires no
 hardware or software installation and can usually be implemented within a few
 hours.  The intelligence is made available in real time through any Internet
 connection.
 
     HitBox Enterprise measures the effectiveness of:
 
     --  E-commerce - Sites can track customer interest patterns in products
         and services and make changes in real time.  They can also see which
         content groups and navigational paths resulted in the most purchases
         or transactions.  They can identify why visitors may have dropped out
         of the ordering process.
 
     --  Editorial Content - Media sites can measure the popularity of their
         basketball-related editorial content.  They can view in real time how
         visitors are interacting with their content and make changes
         accordingly.
 
     --  Advertising - Companies advertising on basketball sites can assess
         the number of visitors that come to their site from each ad and where
         those visitors go once they arrive.  For example, companies can see
         which ads inspired visitors to make a purchase or sign up for a
         membership.
 
     This limited offer is available on a first-come, first-serve basis to a
 limited number of companies.  For more information, contact a HitBox
 Enterprise consultant at 1.888.844.8269 or go to www.websidestory.com or
 www.hitboxenterprise.com.
 
     About HitBox Enterprise
     HitBox Enterprise is a hosted e-business intelligence service that
 provides numerous detailed statistics about online visitor and customer
 behavior in real time.  Geared for high-volume sites, the service is designed
 to help companies increase online revenue by measuring marketing return on
 investment, increasing visitor loyalty, tracking customer interest in products
 and services, improving customer service, and enhancing site navigation.  For
 more information, call 888.844.8269 or go to www.hitboxenterprise.com
 
     About WebSideStory
     Headquartered in San Diego, California, WebSideStory is the world's
 leading provider of hosted, real-time e-business intelligence services.
 WebSideStory's solutions help companies profit from their Web presence.
 Founded in 1996, the company analyzes billions of page views for its clients
 each month, delivering actionable Web intelligence across the entire customer
 life cycle.  For more information, contact WebSideStory, Inc. Voice:
 858.546.0040.  Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San
 Diego, CA 92121. Email: press@websidestory.com. Web: www.websidestory.com .
 Note: WebSideStory and HitBox are registered service marks of WebSideStory,
 Inc. "National Basketball Association" and "NBA Playoffs" are service marks of
 the National Basketball Association.  "Los Angeles Lakers" is a service mark
 of the Los Angeles Lakers professional basketball organization.  Neither
 WebSideStory nor its HitBox service have been sponsored, licensed or
 authorized by the NBA or the Los Angeles Lakers.  Neither WebSideStory nor its
 HitBox service are or have been affiliated in any way with the NBA or the Los
 Angeles Lakers and no affiliation or sponsorship is intended or implied.
 
 SOURCE  WebSideStory, Inc.