WebWare Corporation Announces Martha Stewart Living Omnimedia, Inc. Adopts WebWare MAMBO

Leading Lifestyle Brand Centralizes Rich Media Assets, Improves Efficiency

And Security of Assets Across Key Business Segments



Apr 24, 2001, 01:00 ET from WebWare Corporation

    NAB, LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- WebWare
 Corporation (www.webwarecorp.com), the leading Brand Resource Management (BRM)
 technology company, today announced that Martha Stewart Living Omnimedia, Inc.
 (NYSE:   MSO) has chosen WebWare MAMBO(TM) to unify and manage its brand-related
 rich media assets across its four business segments:  Publishing,
 Internet/Direct Commerce, Television and Merchandising. The quintessential
 leader in lifestyle branding, with such offerings as Martha Stewart Living
 magazine, the marthastewart.com Web site, "The Martha Stewart Living"
 television program, and the Martha By Mail catalog, will further leverage its
 brand equity by using WebWare MAMBO to maintain "evergreen content," an MSO
 practice of developing timeless assets derived from elements such as its
 patented color palette, original fonts, illustrations, digital images and
 video.
     By implementing WebWare MAMBO, MSO will centralize its brand assets,
 facilitating a new standard practice for the exchange, distribution and reuse
 of assets across its core business segments, resulting in a significant return
 on investment and a reduction in workflow expenses. Using WebWare's powerful
 and user-configurable BRM solution, MSO's brand assets will be easily uploaded
 into the WebWare MAMBO repository and made accessible to all approved users.
     "Martha Stewart is one of the great brand masterminds of all time. We are
 honored that Martha Stewart Living Omnimedia, Inc. has chosen WebWare as a key
 part of its brand-related rich media asset management strategy," says Lauren
 Flanagan, Chairman, President and CEO of WebWare Corporation. "Our BRM
 solutions will help MSO reach new levels of efficiency company-wide."
     "The WebWare MAMBO implementation is a critical initiative for us. It will
 create a single catalog for our vast library of assets, including text, images
 and video, easing the processes of storing, locating and re-using assets,"
 said Sheila Beauchesne, Chief Information Officer, Martha Stewart Living
 Omnimedia, Inc.
 
     About WebWare Corporation
     WebWare wires the global branding supply chain, transforming the way
 companies approach, implement and manage brand assets. WebWare has cracked the
 code on global Brand Resource Management by providing organizations with
 solutions to organize, secure, publish, distribute, share and store brand
 assets over the Web. Users can now account for and disseminate brand assets
 more efficiently, eliminating the redundancy that consumes up to 35% of
 marketing dollars. * WebWare's technology frees companies to focus on what
 really counts:  creating consistent and powerful communications that build
 brand equity, loyalty, sales and profits.
     WebWare's flagship product, WebWare MAMBO(TM), works in any language and
 is fully Unicode-compliant, supporting double-byte languages such as Japanese.
 Distinguished by its scalability, object-oriented architecture, multi-platform
 and database compatibility, WebWare MAMBO is available as an Installed
 software product and as an Outsourced solution for those looking to gain BRM
 profit without the pain of IT expense and maintenance.
     Founded in 1996, WebWare is a venture-backed, privately held company based
 in Sausalito, California, with additional domestic offices in Boston and
 Los Angeles, and international offices in Dublin, London and Jerusalem. For
 further information or a demonstration, please visit www.webwarecorp.com or
 e-mail info@webwarecorp.com.
 
     * GISTICS, Inc.
     NOTE:  WebWare and WebWare MAMBO are trademarks of WebWare Corporation.
 All other trademarks are the property of their owners.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X61114613
 
 

SOURCE WebWare Corporation
    NAB, LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- WebWare
 Corporation (www.webwarecorp.com), the leading Brand Resource Management (BRM)
 technology company, today announced that Martha Stewart Living Omnimedia, Inc.
 (NYSE:   MSO) has chosen WebWare MAMBO(TM) to unify and manage its brand-related
 rich media assets across its four business segments:  Publishing,
 Internet/Direct Commerce, Television and Merchandising. The quintessential
 leader in lifestyle branding, with such offerings as Martha Stewart Living
 magazine, the marthastewart.com Web site, "The Martha Stewart Living"
 television program, and the Martha By Mail catalog, will further leverage its
 brand equity by using WebWare MAMBO to maintain "evergreen content," an MSO
 practice of developing timeless assets derived from elements such as its
 patented color palette, original fonts, illustrations, digital images and
 video.
     By implementing WebWare MAMBO, MSO will centralize its brand assets,
 facilitating a new standard practice for the exchange, distribution and reuse
 of assets across its core business segments, resulting in a significant return
 on investment and a reduction in workflow expenses. Using WebWare's powerful
 and user-configurable BRM solution, MSO's brand assets will be easily uploaded
 into the WebWare MAMBO repository and made accessible to all approved users.
     "Martha Stewart is one of the great brand masterminds of all time. We are
 honored that Martha Stewart Living Omnimedia, Inc. has chosen WebWare as a key
 part of its brand-related rich media asset management strategy," says Lauren
 Flanagan, Chairman, President and CEO of WebWare Corporation. "Our BRM
 solutions will help MSO reach new levels of efficiency company-wide."
     "The WebWare MAMBO implementation is a critical initiative for us. It will
 create a single catalog for our vast library of assets, including text, images
 and video, easing the processes of storing, locating and re-using assets,"
 said Sheila Beauchesne, Chief Information Officer, Martha Stewart Living
 Omnimedia, Inc.
 
     About WebWare Corporation
     WebWare wires the global branding supply chain, transforming the way
 companies approach, implement and manage brand assets. WebWare has cracked the
 code on global Brand Resource Management by providing organizations with
 solutions to organize, secure, publish, distribute, share and store brand
 assets over the Web. Users can now account for and disseminate brand assets
 more efficiently, eliminating the redundancy that consumes up to 35% of
 marketing dollars. * WebWare's technology frees companies to focus on what
 really counts:  creating consistent and powerful communications that build
 brand equity, loyalty, sales and profits.
     WebWare's flagship product, WebWare MAMBO(TM), works in any language and
 is fully Unicode-compliant, supporting double-byte languages such as Japanese.
 Distinguished by its scalability, object-oriented architecture, multi-platform
 and database compatibility, WebWare MAMBO is available as an Installed
 software product and as an Outsourced solution for those looking to gain BRM
 profit without the pain of IT expense and maintenance.
     Founded in 1996, WebWare is a venture-backed, privately held company based
 in Sausalito, California, with additional domestic offices in Boston and
 Los Angeles, and international offices in Dublin, London and Jerusalem. For
 further information or a demonstration, please visit www.webwarecorp.com or
 e-mail info@webwarecorp.com.
 
     * GISTICS, Inc.
     NOTE:  WebWare and WebWare MAMBO are trademarks of WebWare Corporation.
 All other trademarks are the property of their owners.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X61114613
 
 SOURCE  WebWare Corporation