WebWare Corporation Secures Series B Lead Financing From SCP Private Equity Partners II, L.P.

Investor Support Underscores Strength of WebWare's Brand Resource Management

Technology, Recently Adopted by Boeing and The Jim Henson Company



Apr 10, 2001, 01:00 ET from WebWare Corporation

    SEYBOLD EXPO, BOSTON, April 10 /PRNewswire/ -- WebWare Corporation
 (www.webwarecorp.com), the leading Brand Resource Management (BRM) technology
 company, today announced that it has signed an agreement for $10 million in
 Series B venture funding with SCP Private Equity Partners II, LP. The funding,
 which will be used to drive product development, grow the company's sales and
 professional services teams, and expand the company's BRM data centers,
 further demonstrates strong support among experts for WebWare's Brand Resource
 Management technology. The move is particularly positive given the current
 high technology investment climate. WebWare's Series B round is estimated to
 raise a total of $15 million.
     "WebWare's presence and growth opportunity in the Brand Resource
 Management category was a winning factor for us," states Nick Troiano,
 Principal of SCP. "In today's economy, well-managed organizations like WebWare
 are rare and highly sought-after investment opportunities. They've built a
 world-class management team and have provided solid ROI solutions to such
 discriminating customers as Amgen, Martha Stewart Living Omnimedia, The NFL,
 NTT and now The Jim Henson Company and Boeing."
     "We selected SCP as our lead investor because they understand our market
 space and are committed to investing in a platform solution for the BRM
 category we've defined. SCP's portfolio companies, which include digital media
 and branding infrastructure organizations, offer an opportunity for great
 synergy between WebWare and other standard-setting companies," comments Lauren
 Flanagan, Chairman, President and CEO of WebWare Corporation. "And as a
 partner, SCP is the ideal fit. We appreciate their rare combination of
 technical savvy and market acumen combined with a long-term investment view.
 Frankly, you don't find very many 'old school' VCs like this anymore."
     This funding announcement adds further momentum to WebWare, which last
 Fall launched the first-of-its-kind BRM Outsourced service, an ASP-style
 solution for Global 5000 organizations. The company's flagship product,
 WebWare MAMBO(TM) -- available both as an Outsourced service or Installed for
 clients as an in-house system -- enables users to organize, secure, publish,
 distribute, share and store brand-related, rich media assets over distributed
 extranets and the Internet.
     "WebWare offers significant ROI to some of the world's best known brand
 owners and their key branding partners at a time when most organizations are
 looking to become more efficient, get more out of their marketing investments
 and identify new revenue streams," remarks Flanagan. "We believe there has
 never been a better time for the BRM market to take off, and WebWare leads
 this space."
 
     About WebWare Corporation
     WebWare wires the global branding supply chain, transforming the way
 companies approach, implement and manage brand assets. WebWare has cracked the
 code on global Brand Resource Management by providing organizations with
 solutions to organize, secure, publish, distribute, share and store brand
 assets over the Web. Users can now account for and disseminate brand assets
 more efficiently, eliminating the redundancy that consumes up to 35% of
 marketing dollars. * WebWare's technology frees companies to focus on what
 really counts: creating consistent and powerful communications that build
 brand equity, loyalty, sales and profits.
     WebWare's flagship product, WebWare MAMBO(TM), works in any language and
 is fully Unicode-compliant, supporting double-byte languages such as Japanese.
 Distinguished by its scalability, object-oriented architecture, multi-platform
 and database compatibility, WebWare MAMBO is available as an Installed
 software product and as an Outsourced solution for those looking to gain BRM
 profit without the pain of IT expense and maintenance.
     Founded in 1996, WebWare is a venture-backed, privately held company based
 in Sausalito, California, with additional domestic offices in Boston and Los
 Angeles, and international offices in Dublin, London and Jerusalem. For
 further information or a demonstration, please visit www.webwarecorp.com or e-
 mail info@webwarecorp.com.
 
     About SCP Private Equity Partners
     SCP Private Equity Partners (www.scppartners.com) is a private equity firm
 focused on later stage companies in high growth industries, with a special
 emphasis on technology. SCP generally invests in companies with commercially
 proven technologies that need capital to implement and market their business
 concepts. SCP targets the information technology, telecommunications, data
 communications, financial services, media and healthcare services industries.
 SCP supports its investment portfolio with a rich base of strategic, operating
 and financial expertise and an extensive networking capacity to access
 capital, recruit management and facilitate favorable strategic alliances. SCP
 has over $750 million under management and is based in suburban Philadelphia.
 
     *GISTICS, Inc.
 
     WebWare and WebWare MAMBO are trademarks of WebWare Corporation.  All
 other trademarks are the property of their owners.
 
 

SOURCE WebWare Corporation
    SEYBOLD EXPO, BOSTON, April 10 /PRNewswire/ -- WebWare Corporation
 (www.webwarecorp.com), the leading Brand Resource Management (BRM) technology
 company, today announced that it has signed an agreement for $10 million in
 Series B venture funding with SCP Private Equity Partners II, LP. The funding,
 which will be used to drive product development, grow the company's sales and
 professional services teams, and expand the company's BRM data centers,
 further demonstrates strong support among experts for WebWare's Brand Resource
 Management technology. The move is particularly positive given the current
 high technology investment climate. WebWare's Series B round is estimated to
 raise a total of $15 million.
     "WebWare's presence and growth opportunity in the Brand Resource
 Management category was a winning factor for us," states Nick Troiano,
 Principal of SCP. "In today's economy, well-managed organizations like WebWare
 are rare and highly sought-after investment opportunities. They've built a
 world-class management team and have provided solid ROI solutions to such
 discriminating customers as Amgen, Martha Stewart Living Omnimedia, The NFL,
 NTT and now The Jim Henson Company and Boeing."
     "We selected SCP as our lead investor because they understand our market
 space and are committed to investing in a platform solution for the BRM
 category we've defined. SCP's portfolio companies, which include digital media
 and branding infrastructure organizations, offer an opportunity for great
 synergy between WebWare and other standard-setting companies," comments Lauren
 Flanagan, Chairman, President and CEO of WebWare Corporation. "And as a
 partner, SCP is the ideal fit. We appreciate their rare combination of
 technical savvy and market acumen combined with a long-term investment view.
 Frankly, you don't find very many 'old school' VCs like this anymore."
     This funding announcement adds further momentum to WebWare, which last
 Fall launched the first-of-its-kind BRM Outsourced service, an ASP-style
 solution for Global 5000 organizations. The company's flagship product,
 WebWare MAMBO(TM) -- available both as an Outsourced service or Installed for
 clients as an in-house system -- enables users to organize, secure, publish,
 distribute, share and store brand-related, rich media assets over distributed
 extranets and the Internet.
     "WebWare offers significant ROI to some of the world's best known brand
 owners and their key branding partners at a time when most organizations are
 looking to become more efficient, get more out of their marketing investments
 and identify new revenue streams," remarks Flanagan. "We believe there has
 never been a better time for the BRM market to take off, and WebWare leads
 this space."
 
     About WebWare Corporation
     WebWare wires the global branding supply chain, transforming the way
 companies approach, implement and manage brand assets. WebWare has cracked the
 code on global Brand Resource Management by providing organizations with
 solutions to organize, secure, publish, distribute, share and store brand
 assets over the Web. Users can now account for and disseminate brand assets
 more efficiently, eliminating the redundancy that consumes up to 35% of
 marketing dollars. * WebWare's technology frees companies to focus on what
 really counts: creating consistent and powerful communications that build
 brand equity, loyalty, sales and profits.
     WebWare's flagship product, WebWare MAMBO(TM), works in any language and
 is fully Unicode-compliant, supporting double-byte languages such as Japanese.
 Distinguished by its scalability, object-oriented architecture, multi-platform
 and database compatibility, WebWare MAMBO is available as an Installed
 software product and as an Outsourced solution for those looking to gain BRM
 profit without the pain of IT expense and maintenance.
     Founded in 1996, WebWare is a venture-backed, privately held company based
 in Sausalito, California, with additional domestic offices in Boston and Los
 Angeles, and international offices in Dublin, London and Jerusalem. For
 further information or a demonstration, please visit www.webwarecorp.com or e-
 mail info@webwarecorp.com.
 
     About SCP Private Equity Partners
     SCP Private Equity Partners (www.scppartners.com) is a private equity firm
 focused on later stage companies in high growth industries, with a special
 emphasis on technology. SCP generally invests in companies with commercially
 proven technologies that need capital to implement and market their business
 concepts. SCP targets the information technology, telecommunications, data
 communications, financial services, media and healthcare services industries.
 SCP supports its investment portfolio with a rich base of strategic, operating
 and financial expertise and an extensive networking capacity to access
 capital, recruit management and facilitate favorable strategic alliances. SCP
 has over $750 million under management and is based in suburban Philadelphia.
 
     *GISTICS, Inc.
 
     WebWare and WebWare MAMBO are trademarks of WebWare Corporation.  All
 other trademarks are the property of their owners.
 
 SOURCE  WebWare Corporation