Welch's and Scholastic Parent & Child to Help Grow Gardens in 100 Schools Nationwide

Schools Invited to Apply for Harvest Grant to Cultivate Young Minds

Nov 16, 2009, 09:30 ET from Welch's

CONCORD, Mass., Nov. 16 /PRNewswire/ -- Welch's® and Scholastic Parent & Child® Magazine have launched a unique Harvest Grants program to help 100 winning schools nationwide grow fruit and vegetable gardens. Thousands of school children nationwide will have the opportunity to participate in this unique, hands-on learning experience that can help bring to life subjects such as science, math and even literacy.

Starting this month, K-8 teachers are invited to apply to win one of 100 Harvest Grants through the Scholastic website: scholastic.com/harvest. Entries will be judged by experts at the National Gardening Association, who will select two schools in every state to receive a Welch's Harvest Grant: Welch's will award 100 garden packages, together valued at $35,000, to the winning schools. Five schools will receive $1,000 packages; 25 schools will receive $500 packages; and 70 schools will receive $250 packages. Each package will be filled with a variety of tools, seeds, and educational materials that will help students connect with nature and better understand the origins of their food supply. Deadline for submission is February 6, 2010. For complete details and official rules go to scholastic.com/harvest.

Planting, tending and eventually harvesting fruits and vegetables from a school garden can help teach kids about the science of where their food comes from, and it can even motivate them to eat more nutritious fruits and vegetables. Through Welch's Harvest Grants, kids will get a flavor for what life is like for Welch's 1,200 family-farmers who are responsible for growing and harvesting the 320,000 tons of Concord and Niagara grapes which are used to make Welch's 100% Grape Juice and other grape-based products. As a family-farmer owned company, Welch's values sustainable agriculture and the importance of health and nutrition.

"As a Welch's family-farmer owner, I'm delighted that kids will have this opportunity to grow their own gardens and learn about where their food comes from. For me, there's nothing better than enjoying the very fruit which I've spent so much time growing and nurturing throughout the year," comments Jamie Militello, a Concord grape grower from Forestville, New York. "Each year, I harvest 2,000 tons of Concord and Niagara grapes; I have a great sense of pride in this. I like to let people know that, along with the hundreds of other family-farmer owners, I grow the grapes that are pressed to make the Welch's 100% Grape Juice that they're enjoying. Welch's is very connected to the land and to the family farmers."

"Gardening fruits and vegetables is a great way for children to learn about teamwork and nutrition," says Risa Crandall, Vice President of Scholastic Parents Media. "The Welch's Harvest Grant program offers families and classrooms a great opportunity to experience nature and to engage in healthy conversations with kids."

About Welch's

Headquartered in Concord, Massachusetts, Welch's is the processing and marketing subsidiary of the National Grape Cooperative Association whose Concord and Niagara grapes are harvested from vineyards across the United States and in Ontario, Canada. Since the inception of its "unfermented grape wine" in 1869, Welch's now markets grape juice, grape jelly, and other fruit-based products. Welch's 100% Grape Juice made from Concord grapes helps promote a healthy heart and arteries and maintain a healthy immune system. Welch's is committed to research and development which will meet the growing demand for products that address consumers' health and nutrition needs. Welch's products are sold throughout the United States and in approximately 50 countries around the globe. For more information, visit http://www.welchs.com.

About Scholastic

Scholastic Corporation (Nasdaq: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and children's media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company's Internet Site, www.scholastic.com.

SOURCE Welch's