Welch's Announces Partnership With The Doctors

Nov 17, 2008, 08:00 ET from Welch's

Welch's and the #1 new syndicated talk show team up to provide health and nutrition insights for moms

CONCORD, Mass., Nov. 17 /PRNewswire/ -- The secret is finally out on how to get kids to snack on fruits and vegetables, thanks to a new partnership between The Doctors, the new syndicated talk show from CBS Television Distribution, and Welch's.

Welch's has formed a year-long partnership with The Doctors in an effort to help moms understand the nutrition benefits of 100% fruit juices, specifically the unique health benefits of purple and white grape juice. In addition to an on-air partnership, Welch's will be featured on The Doctors' website with a branded microsite containing health and nutrition resources for moms.

From the creative team behind the long-running hit series "Dr. Phil," The Doctors premiered in syndication this fall as the highest-rated new syndicated talk show, doing for health care what Dr. Phil has done for down-to-earth discussions of emotional and psychological issues. The series' experts, ER physician (and former ABC "Bachelor" in Paris) Dr. Travis Stork, obstetrician and gynecologist Dr. Lisa Masterson, plastic surgeon and reconstructive surgery expert Dr. Andrew Ordon and pediatrician Dr. James Sears, focus on the compelling, real-life experiences of the show's guests and then weigh in, disseminating valuable information about health, medical care and drugs in a compelling, informal, easy-to-understand and entertaining format.

"The expanse of health information on television can be confusing and oftentimes misleading," says Jay McGraw, creator and executive producer of The Doctors. "On our show, we use accomplished medical professionals to answer important questions in a clear but engaging way, to which everyday people can relate. It made perfect sense to us to have a partner like Welch's that shares our dedication to health and nutrition."

"Welch's is committed to researching and communicating the unique health and nutrition benefits of its 100% juices to moms and their families," says Chris Heye, Chief Marketing Officer for Welch's. "When the opportunity to partner with The Doctors came knocking, we were very excited because it furthers our ability to take our health message to a wider, yet highly targeted audience in a credible setting."

Welch's 100% Grape Juice is the original Super Juice for the entire family. It is made from the entire Concord grape including the skins and seeds, which are pressed to release an abundance of natural polyphenol antioxidants. Polyphenol antioxidants appear to promote good health and help protect healthy cells against the damage caused by unstable molecules called free radicals. Welch's 100% Grape Juice made from Concord grapes has higher antioxidant power per serving than other popular 100% fruit juices. It helps promote a healthy heart and arteries, helps maintain a healthy immune system, and helps support a healthy mind. Welch's 100% White Grape Juice, made from the entire Niagara grape, is also bursting with antioxidant power and is an excellent source of Vitamin C to help support a healthy immune system. What's more, it is easier to digest than apple and pear juice making it the gentle juice for young stomachs.

About Welch's

Headquartered in Concord, Massachusetts, Welch's is the processing and marketing subsidiary of the National Grape Cooperative Association whose Concord and Niagara grapes are harvested from vineyards across America and in select locations in Canada. Since the inception of its "unfermented grape wine" in 1869, Welch's now produces and markets grape juice and grape jelly plus more than 400 other fruit-based products from juices to dried fruit to frozen concentrates. Welch's 100% Grape Juice made from Concord grapes helps promote a healthy heart and arteries, maintain a healthy immune system, and support a healthy mind. Welch's is committed to research and development which will meet the growing demand for products that address consumers' health and wellness needs. Welch's products are sold throughout the United States and in 50 countries around the globe. For more information, visit http://www.welchs.com.

SOURCE Welch's