EAST LANSING, Mich., Sept. 12, 2011 /PRNewswire/ -- Wendy's restaurants and the Michigan Affiliates of Susan G. Komen for the Cure® are kicking off a "Give a Dollar…Get a Dollar" fundraising initiative to help in the fight against breast cancer. For just a $1 donation, customers at participating Wendy's restaurants in the state of Michigan can support the Michigan Affiliates of Susan G. Komen for the Cure and receive a $1.00 off coupon for a Wendy's Combo Meal or Large Salad in return.
Starting September 19, 2011 through October 9, 2011 (or while supplies last), customers can donate $1 for a ribbon Pin-Up at participating Wendy's in the state of Michigan. The customer can write their name on the Pin-Up and it will then be displayed in-store. A special tear-off coupon is included on the Pin-Up and provides the customer with $1.00 off any Wendy's Combo Meal or Large Garden Sensations® Salad. Wendy's will donate approximately $.85 of each $1 donation to the Michigan Affiliates of Susan G. Komen for the Cure.
"On behalf of the Komen Michigan Affiliates and the Komen Detroit Race for the Cure, we are grateful to have the support of Wendy's Restaurants on this very important initiative," said Chris Pearson, Komen Mid-Michigan Affiliate Executive Director. "The dollars raised through the pink ribbon pin up promotion will make a significant impact on the breast health of people right here in Michigan, as well as Komen's work to end breast cancer through funding national research."
"We strive to keep Dave Thomas' ideals and beliefs at the heart of the Wendy's culture," said Nancy Crawford, Wendy's Field Marketing Manager for the state of Michigan. "One thing Dave believed was that everyone has a responsibility to give something back, and to help those in need. This fundraising effort to help in the fight against breast cancer is an important way we can give back to the communities where we live and work."
About Susan G. Komen for the Cure® and the Komen Michigan Affiliates
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. The Michigan Affiliates of Komen for the Cure are working to better the lives of those facing breast cancer in Michigan communities, joining more than one million breast cancer survivors and activists around the globe as part of the world's largest and most progressive grassroots network fighting breast cancer. In 2010, through events like the Komen Race for the Cure®, Komen Michigan Affiliates invested more than $2.5 million in community breast health programs throughout Michigan. Up to 75 percent of net proceeds generated by the Affiliates stay in Michigan; the remaining income funds national breast cancer research. For more information or to find an Affiliate near you please visit www.komen.org.
Wendy's International, Inc., is one of the world's most successful restaurant operating and franchising companies with more than 6600 restaurants worldwide. More information about the company is available at www.wendys.com.
SOURCE Susan G. Komen for the Cure(R)