DUBLIN, June 25, 2015 /PRNewswire/ --
Research and Markets(http://www.researchandmarkets.com/research/d7bw96/western_europe) has announced the addition of the "Western Europe OTT TV and Video Forecasts" report to their offering.
OTT TV and video revenues in Western Europe [for 15 countries] will reach $13.72 billion in 2020; up from the $894 million recorded in 2010 and the $6.34 billion expected in 2015, according to a new report from Digital TV Research.
From the $9.00 billion in revenues to be added between 2014 and 2020, the UK will contribute $2.15 billion, Germany $1.60 billion, France $1.19 billion and Italy $1.12 billion. The Western Europe OTT TV & Video Forecasts report maintains that the UK will remain the market leader.
SVOD [subscription video on demand] will become the region's largest OTT revenue source in 2016. SVOD revenues will total $6,485 million by 2020 (47% of total OTT revenues) - up from only $106 million in 2010 (12% of total OTT revenues).
Simon Murray, Principal Analyst, said: We forecast 55.66 million SVOD homes by 2020, up from 1.66 million in 2010 and an expected 15.29 million by end-2015. Germany will overtake the UK to become the largest country by SVOD homes in 2020.
By 2020, 32.2% of the region's TV households will subscribe to a SVOD package, up from only 9.0% by end-2014. Penetration will be notably higher in the Nordic countries than the others. However, four of the five largest countries (France, Germany, Italy and Spain) will be below 30%.
Published in July 2015, this 134-page PDF and excel report contains comprehensive coverage of the Americas OTT TV & video sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported, rental/pay-per-view and download-to-own/electronic sell-through) for 15 countries, including:
- Executive Summary.
- Mini-profiles for OTT operators - by country, including estimates for Netflix subscribers by country for December 2011, December 2012, December 2013, December 2014 and December 2015.
- Global forecasts summary from 2010 to 2020
- Comparison forecast tables for 15 countries.
- Individual country forecasts for 15 territories.
For more information visit http://www.researchandmarkets.com/research/d7bw96/western_europe
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SOURCE Research and Markets