What Do Today's Net Savvy Consumers Want From Their Cars?

As N.Y. Auto Show Opens Its Doors, Greenfield Online Surveys 1,000 About

High-Tech Options



Apr 12, 2001, 01:00 ET from Greenfield Online

    WILTON, Conn., April 12 /PRNewswire/ -- The "dream car" for today's Net
 savvy consumer would be theft-proof, have sensors to detect hazardous road
 conditions and a remote zapper to start and warm it up, according to a
 Greenfield Online survey of 1,000 Internet users released on the eve of the
 opening of the 101st New York International Auto Show (April 13-22).
     While 62 percent think that governments should ban cell phone use while
 driving, only a handful envision that their next car would have built-in voice
 command telephone service.  While the online survey found that surfing was
 what respondents like to do most for relaxation, apparently few are ready for
 Internet capabilities in their cars.  Here is how various high-tech options
 ranked:
 
     Features                                     % Who Would Want Option
     Built-in advanced theft deterrent systems              30%
     Built-in road conditions sensors to detect hazards     22%
     Remote ability to start and warm up the car            17%
     Global positioning navigation system                   12%
     Satellite radio with hundreds of stations               9%
     Built-in voice control telephone system                 9%
     Internet e-mail inbound and outbound                    6%
     Full Internet connectivity                              6%
     Internet music downloading                              5%
 
     Another insight for exhibitors at the New York City auto show is that more
 than half of the survey takers say they really cannot identify or
 differentiate among the many makes and models on the road today.  Most say
 that until they are ready to purchase a car, they pay little attention to auto
 news. Yet 60 percent describe themselves as loving to drive and on average
 spend 1.2 hours per day in an automobile.
     When it comes to purchase decisions of overwhelming importance to the
 respondents were service and reliability, price, safety and fuel efficiency.
 Over 80 percent of respondents reported that they currently own a car and just
 under half are planning to buy a new car within two years.
 
     About this Digital Consumer(R) Study
     This study is part of Greenfield Online's ongoing Digital Consumer(R)
 series that examines opinions of the online public.  This study was conducted
 online between March 23 and March 27, 2001, with an Internet representative
 sample of 1,000 respondents. Household income of the respondents averaged
 $57,000.  All survey findings report aggregate information about groups, not
 individuals.  To learn more about or join the Greenfield Online participant
 community, please visit http://www.greenfieldonline.com.
     To help ensure that data collected through Greenfield Online is fully
 representative of the online population, Greenfield Online weights data
 collected from its panel to Forrester Research, Inc.'s Year 2000 Benchmark
 survey of 80,000 US offline and online individuals. For three continuous
 years, Forrester has measured the overall state of the online universe with
 the industry's largest and most reliable survey effort.  By weighting to
 Forrester's nationally representative sample of online users, Greenfield
 strengthens the validity and accuracy of its panel data.
 
     About Greenfield Online
     Greenfield Online, Inc. is a pioneer and leading provider of
 Internet-powered marketing research and real-time business information.
 Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn.,
 with offices in San Francisco and Mexico City and regional representatives in
 five other U.S. cities. For additional information, please call Gail Janensch
 at 203/846.5720 or visit these company websites - http://www.greenfield.com
 and http://www.quicktake.com.
 
     Greenfield Online logo archived:
     http://www.newscom.com/cgi-bin/prnh/20001031/GREENLOGO
 
     CONTACT:  Gail Janensch
               Greenfield Online, Inc.
               Tel. 203.846.5720 or 203.856.6185
               gailj@greenfield.com
 
 

SOURCE Greenfield Online
    WILTON, Conn., April 12 /PRNewswire/ -- The "dream car" for today's Net
 savvy consumer would be theft-proof, have sensors to detect hazardous road
 conditions and a remote zapper to start and warm it up, according to a
 Greenfield Online survey of 1,000 Internet users released on the eve of the
 opening of the 101st New York International Auto Show (April 13-22).
     While 62 percent think that governments should ban cell phone use while
 driving, only a handful envision that their next car would have built-in voice
 command telephone service.  While the online survey found that surfing was
 what respondents like to do most for relaxation, apparently few are ready for
 Internet capabilities in their cars.  Here is how various high-tech options
 ranked:
 
     Features                                     % Who Would Want Option
     Built-in advanced theft deterrent systems              30%
     Built-in road conditions sensors to detect hazards     22%
     Remote ability to start and warm up the car            17%
     Global positioning navigation system                   12%
     Satellite radio with hundreds of stations               9%
     Built-in voice control telephone system                 9%
     Internet e-mail inbound and outbound                    6%
     Full Internet connectivity                              6%
     Internet music downloading                              5%
 
     Another insight for exhibitors at the New York City auto show is that more
 than half of the survey takers say they really cannot identify or
 differentiate among the many makes and models on the road today.  Most say
 that until they are ready to purchase a car, they pay little attention to auto
 news. Yet 60 percent describe themselves as loving to drive and on average
 spend 1.2 hours per day in an automobile.
     When it comes to purchase decisions of overwhelming importance to the
 respondents were service and reliability, price, safety and fuel efficiency.
 Over 80 percent of respondents reported that they currently own a car and just
 under half are planning to buy a new car within two years.
 
     About this Digital Consumer(R) Study
     This study is part of Greenfield Online's ongoing Digital Consumer(R)
 series that examines opinions of the online public.  This study was conducted
 online between March 23 and March 27, 2001, with an Internet representative
 sample of 1,000 respondents. Household income of the respondents averaged
 $57,000.  All survey findings report aggregate information about groups, not
 individuals.  To learn more about or join the Greenfield Online participant
 community, please visit http://www.greenfieldonline.com.
     To help ensure that data collected through Greenfield Online is fully
 representative of the online population, Greenfield Online weights data
 collected from its panel to Forrester Research, Inc.'s Year 2000 Benchmark
 survey of 80,000 US offline and online individuals. For three continuous
 years, Forrester has measured the overall state of the online universe with
 the industry's largest and most reliable survey effort.  By weighting to
 Forrester's nationally representative sample of online users, Greenfield
 strengthens the validity and accuracy of its panel data.
 
     About Greenfield Online
     Greenfield Online, Inc. is a pioneer and leading provider of
 Internet-powered marketing research and real-time business information.
 Incorporated in 1995, Greenfield Online is headquartered in Wilton, Conn.,
 with offices in San Francisco and Mexico City and regional representatives in
 five other U.S. cities. For additional information, please call Gail Janensch
 at 203/846.5720 or visit these company websites - http://www.greenfield.com
 and http://www.quicktake.com.
 
     Greenfield Online logo archived:
     http://www.newscom.com/cgi-bin/prnh/20001031/GREENLOGO
 
     CONTACT:  Gail Janensch
               Greenfield Online, Inc.
               Tel. 203.846.5720 or 203.856.6185
               gailj@greenfield.com
 
 SOURCE  Greenfield Online