When it comes to SoLoMo Health, Don't Forget Video

dailyRx News integrates videos within patient engagement offering

Mar 04, 2013, 05:30 ET from dailyRx News

AUSTIN, Texas, March 4, 2013 /PRNewswire/ -- The dailyRx News Network, a leading digital publisher of health news, announced today that its Total Patient Engagement™ solution has been expanded and enhanced to include dailyRx-created video health news.  dailyRx News believes that providing a video component is key to successful delivery of a comprehensive social/local/mobile (SoLoMo) patient engagement experience.

"Patient engagement has become a priority for health providers; and the most effective way to engage patients in a learning experience includes video news," said Donald Hackett, CEO of dailyRx News, Inc. "90% of patients have limited time and do not understand their doctors' instructions post-appointment. Videos are the perfect medium to reinforce doctor-patient conversations."

"The integration of video content by doctors enables personalized information to be delivered where patients are most often found, social media channels. dailyRx News' social media and mobile management services enable doctors to engage patients throughout the digital world," Hackett added.

The Total Patient Engagement solution now includes:

  • Social - dailyRx News syndicates relevant health news within its Network Members' Facebook, Google+, Twitter, and Pinterest pages to engage both consumers and patients. "dailyRx's Google+ page has the fastest growing Health News community with over 4,000 members, which reinforces the engagement factor of our news product," Hackett said.
  • Local - dailyRx's national network of healthcare providers helps create and distribute patient education to patients. These dailyRx News affiliates contribute actionable insights that put news in context for readers and empower patients to make more informed decisions about their health.
  • Mobile - dailyRx Mobile enables healthcare providers to consistently and reliably engage patients and increase satisfaction with the delivery of personalized information to patients' iPhone and Android devices.
  • Video - The dailyRx Minute is a popular, patient-centric health news video resource offering key news details in brief segments. Many patients are watching health news videos within social media channels and on mobile devices, and this trend will most likely continue to grow.

Market research reinforces the future of SoLoMo+Video within the eHealth 3.0 market, showing that 53% of digital news consumers have accessed web-native sources for information, 31% of cell phone users have used mobile devices to research health information, and 25% of adults have watched at least one online video about medical issues. 

Moreover, nearly 50% of consumers reported that online health videos serve as a top resource when they are seeking information. Research also indicates that, by 2017, 66% of mobile data traffic will be video.

"As the health industry embraces the Affordable Care Act's Patient Engagement requirements, we believe doctors on 'Main-Street' will soon be 'prescribing' educational information to patients from social media channels and mobile devices," Hackett said.

"I recognized the need to engage with patients in new and creative ways," said Dr. Sarah Samaan, a practicing cardiologist and author of the newly released Best Practices for a Healthy Heart. "dailyRx's Total Patient Engagement program has enabled me to easily engage patients with health information wherever they are."

For more information about the dailyRx News Total Patient Engagement solution, please contact Membership@dailyRx.com.

About The dailyRx News Network

The dailyRx News Network is an emerging leader in publishing health news for consumers and patients. dailyRx publishes, aggregates, and syndicates doctor-reviewed news covering a wide range of health conditions, medications, over-the-counter products, and nutraceutical compounds. dailyRx's unique strength is delivering actionable news through an innovative suite of text, video, mobile and social media solutions.dailyRx, Inc. is a Patient Conversation Media, company.


Digital Health 2012: Benchmarking Patient Adoption of the Internet and Consumer Electronics for Health. Manhattan Research http://www.poynter.org/latest-news/top-stories/190586/new-data-show-shifting-patterns-as-people-seek-news-across-platforms/

Pew Research Center's Internet & American Life Project: Summer Tracking Survey, August 7-September 6, 2012. http://pewinternet.org/Reports/2012/Cell-Activities/Main-Findings.aspx

Pew Research Center's Internet & American Life Project: The Social Life of Health Information, 2011.

12th Annual Survey on Consumer Reaction to DTC Advertising of Prescription Drugs. 

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017.


SOURCE dailyRx News