White Lodging Unveils Renderings of New 1,200,000-Square-Foot JW Marriott Austin

More than 19,000 hotel rooms already booked

Apr 26, 2012, 12:55 ET from White Lodging

AUSTIN, Texas, April 26, 2012 /PRNewswire/ -- White Lodging today revealed renderings and a model of the new 1,200,000-square-foot JW Marriott® Austin that is expected to break ground this summer. The company also announced that more than 19,000 rooms have already been booked for the downtown hotel, which opens in early 2015. The hotel is located on the square block bounded by Second and Third Streets and Brazos Street and Congress Avenue in downtown Austin.

(Logo: http://photos.prnewswire.com/prnh/20120210/DE51498LOGO )

The 33-story, 1,012-room hotel will feature 35 meeting rooms and 115,000 square feet of meeting, banquet and exhibition space, food and beverage venues, underground parking and a 4,500-square-foot fitness center.

The hotel will achieve a LEED Silver certification and two-star Austin Energy Green Building rating. A few of the hotel's environmental features will include low-emitting materials, such as paints, coatings and flooring systems that are certified for indoor air quality, and the use of regional materials to cut down on the delivery distance.

"The addition of a 1,000-room hotel to downtown Austin is a game changer for the city," Jay Spurr, director of sales and marketing for JW Marriott Austin, said. "Having this number of hotel rooms under one roof will allow the city to land large national conventions and meetings for which it could otherwise not compete."

The JW Marriott is expected to generate 2,500 jobs during its two-year construction. Upon opening, the hotel will employ more than 700 people.

"The JW Marriott is an integral component to ensure that tourism remains a bright spot for the Austin economy," Spurr said. "According to the Austin Convention and Visitors Bureau, demand for downtown hotel rooms rose 8.7 percent in 2010. The new hotel will help to meet this growing demand, assist the city in competing on a national level as a leisure and meeting destination, and continue to adequately serve annual marquee events."

In line with the city's goal of more pedestrian traffic downtown, more than 1,000 people are expected to enter and leave the hotel each day, mostly on foot, through the main hotel entrance on Second Street. The JW Marriott will create a visual connection with the Austin Convention Center and the Second Street Retail District and generate significantly more pedestrian traffic along Congress Avenue and Second Street.

Boasting an urban style, restaurants, outdoor seating, and public art will be featured along Second Street and along Congress Avenue. Retail stores will be located on the corner of Third and Brazos Streets.

In addition, the JW Marriott is expected to bring enormous economic benefits to the entire city. The hotel is expected to generate more than $16 million in taxes annually, and $5 million to $6 million will go directly to the City of Austin.

The entire hotel project is estimated to cost $275 million to $300 million. Full financing has been secured, though details have not been released.

White Lodging, which owns and manages 21 other properties in Austin, will manage the JW Marriott. The company will employ more than 1,700 people in the greater Austin area when the JW Marriott opens, making it one of the area's largest private employers.

About JW Marriott - JW Marriott is part of Marriott International's exclusive portfolio and consists of properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today's sophisticated, self-assured travelers, offering a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are 45 JW Marriott hotels in 19 countries; by 2013 the portfolio will encompass 73 properties in 28 countries.

About White Lodging - Established in 1985 and headquartered in Merrillville, IN, White Lodging is a fully integrated developer, owner and manager of premium brand hotels – a recognized leader that consistently delivers superior, leading-brand hotel experiences and premium returns on investment among mid- to-large scale hotels across the country. With over 25 years of expertise, White Lodging continues to break ground as one of the fastest growing independent hospitality companies in the country. Their managed portfolio of more than 150 hotels in seventeen states encompasses representation of the following leading brand affiliations: Marriott International, Hyatt Global, Hilton Worldwide, Radisson Hotels, Intercontinental Hotel Group, and Starwood Hotels & Resorts. For more information about White Lodging, please visit www.whitelodging.com or call (219) 472-2861.

For More Information:
Ashley Kegley
3 Point Partners
Cell: 512.660.2898

SOURCE White Lodging