Whole Foods and the Natural Food Channel - Interviews with retailers and other members of the industry and on-site examination of retail stores

May 01, 2014, 12:00 ET from Research and Markets

DUBLIN, May 1, 2014 /PRNewswire/ --

Dublin - Research and Markets (http://www.researchandmarkets.com/research/9crh58/whole_foods_and) has announced the addition of the "Whole Foods and the Natural Food Channel" report to their offering.

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The world's leading retailer of natural and organic foods with $12.9 billion in fiscal 2013 sales, Whole Foods Market has long been way ahead of the general retail curve, recognizing, capturing, and driving trends with a strategy of carrying a broad selection of high quality foods that appeal to both natural/organic food shoppers and gourmets.

The chain's retail strengths echo market strategies similar to its competitor Trader Joe's, as both seek to capitalize on growing consumer interest in natural and organic products. In many ways, Whole Foods and Trader Joe's also have very similar - and actually often the same - customers. Yet, the striking differences between the two chains are what keep the same consumers shopping at both. At Whole Foods, the focus is premium quality and huge selection. At Trader Joe's, the focus is a sharply edited assortment of great products at great prices.

In separate chapters, Whole Foods and the Natural Food Channel analyzes Whole Food's historical growth and expansion strategies, mission/position, store location and design, product standards and programs, use of private label, pricing, advertising and use of social media, organizational structure, ethical and environmental initiatives, consumer demographics and psychographics, and more.

In addition the Retail Competitors chapter examines the wave of up-and-coming competitors in the natural foods space. In the past two years, several growth-oriented specialty food retailers and natural food chains - including Sprouts Farmers Market, The Fresh Market, Fairway Market, and Natural Grocers by Vitamin Cottage - tapped the stock market with initial public offerings (IPOs). Natural Markets Food Group, which owns the Mrs. Green's Natural Market chain, is said to be eyeing an IPO as well.

Then there is startup company Fresh Thyme Farmers Market, backed by Midwest-based supercenter retailer Meijer Co. It also is strongly rumored that billionaire investor Ron Burkle's private equity firm Yucaipa Cos. plans to revive the Wild Oats Market name, converting the Fresh & Easy stores it acquired from Tesco Plc in November 2013 into Wild Oats natural foods markets. No. 1 supermarket operator Kroger Co., which maintains more than 2,400 stores across the country under regional banners including Kroger, Ralph's, and Fry's, is also making a play for the natural and organic food space and considers itself the second-largest player in this market after Whole Foods.

Key Topics Covered:

Chapter 1: Executive Summary

Chapter 2: Whole Foods Market

Chapter 3: Retail Competition

Chapter 4: The Natural Food Store Shopper

Companies Mentioned:

  • Fairway Market
  • Fresh Thyme Farmers Market
  • Kroger Co.
  • Meijer Co
  • Natural Grocers
  • Natural Markets Food Group
  • Sprouts Farmers Market
  • Tesco Plc
  • The Fresh Market
  • Trader Joe's Co
  • Whole Foods Market
  • Yucaipa Cos

For more information visit http://www.researchandmarkets.com/research/9crh58/whole_foods_and

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

SOURCE Research and Markets