BRISBANE, Australia, Nov. 18, 2015 /PRNewswire/ -- Just when you thought good old fashioned printed books would become a thing of the past. Savvy business owners are becoming aware of the positive impact writing a book can have on their business.
It's becoming known as 'authority books.' Business owners and entrepreneurs are catching on to this new practice, and writing books to help stand out from the fierce competition in the business world.
Authoring a book can have a dramatic impact for business owners. According to research done by the Rain Consulting Group, business owners who wrote a book reported the following benefits:
- 95% reported that it helped them get more leads
- 85% reported it helped enhance their brand
- 53% said it helped them increase their fees
- 48% said it helped them gain higher quality clients
Terence Tam, founder of iStar Publishing and author of the book, "Why Your Business Needs a Book" believes that for business owners, the main purpose of writing a book is not to gain book sales. He says, "Business owners should not write to sell books, but the books they write should sell their business."
The main benefit he sees by authoring a book, is that it can enhance an entrepreneur's perceived expert status and be seen by customers as someone that's credible. It helps build the perceived 'authority' that one has. This helps them stand out from the competition in a manner that is not easily copied.
Mr. Tam argues that is the reason many successful entrepreneurs write books. While on one level they might want to give back to society by sharing their knowledge, on another level it is actually a very powerful customer relations and brand building exercise. Of course, they also stand to gain free publicity from authoring a book.
As business becomes increasingly tough and competitive, ironically, it might not be the high tech mobile app or social media that will help business owners get the edge over the competition. The answer may lie in something a bit more old fashion, and perhaps even seen by some as obsolete…the printed book.
iStar Publishing helps business owners who want to grow their business with a book by writing, publishing and coaching them to use a published book to gain a competitive advantage. Business owners, consultants, coaches and entrepreneurs interested in more information can visit http://www.istarpublishing.com
About iStar Publishing: iStar Publishing helps business owners develop a book as a marketing and branding tool for growing their business. With experience publishing over 2,000 books, the team at iStar Publishing now helps business owners and entrepreneurs to write, publish and coach them to leverage a book to grow their business. iStar Publishing has registered offices in Australia and Singapore, but serves business owners worldwide. For more information visit: http://www.istarpublishing.com
Name: Terence Tam
Title: Founder and CEO
Phone: +61-7- 3171 2911
SOURCE iStar Publishing