Wikipedia Sees Dramatic Boost in Online 'Buzz' Value, Says Intelliseek's BlogPulse.com

User-maintained online encyclopedia fills bloggers' need for real-time info



Sep 21, 2005, 01:00 ET from Intelliseek

    CINCINNATI, Sept. 21 /PRNewswire/ -- A year ago, most Internet users were
 scratching their heads and trying to figure out what the strange word
 Wikipedia meant.
     Today, Wikipedia, a collaborative and user-created free online
 encyclopedia, is one of the hottest new applications on the Internet,
 according to Intelliseek's BlogPulse, which tracks daily posts from an index
 of more than 16 million blogs.
     According to BlogPulse.com, (http://www.blogpulse.com) consumer references
 and blog links to Wikipedia (http://www.wikipedia.org) have increased steadily
 in recent months, fueled by increased blog traffic and a need for real-time
 updates about breaking news events.  Blog references to Wikipedia have
 tripled, in fact, since Hurricane Katrina hit the U.S. Gulf Coast in late
 August.  More than twice as many bloggers now refer to the term "Wikipedia" as
 they do to the traditional term "encyclopedia," and bloggers mention Wikipedia
 six times more frequently than they mention Encyclopedia Britannica's web
 site.
     "There's no question that Wikipedia is finding an important 'tipping
 point' on the Internet," said Pete Blackshaw, Intelliseek CMO. "Blog
 discussion and commentary clearly suggest that this tool represents an
 indispensable resource for informed blog postings and conversations."
     Key factors contribute to Wikipedia-related buzz, according to BlogPulse:
 
      - Influential, top blog authors are embedding Wikipedia links in their
        blog postings, exposing the site to wider audiences. A half-percent of
        all blog posts at BlogPulse.com, in fact, now typically cite Wikipedia.
 
      - Major news events, especially July's London subway bombings and
        Hurricane Katrina in August-September, boosted Wikipedia's use as a\
        source of immediate and thorough background. As a result, Wikipedia has
        emerged as more reliable and timely than other encyclopedias or
        knowledge databases.
 
      - The rise of Consumer-Generated Media. Because Wikipedia involves
        thousands of collaborative authors and contributors, many of them are
        passionate about accuracy and focused, thoughtful usage, increasing the
        level of trust among users.
 
      - International appeal. Of the numerous foreign-language Wikipedias
        (French, German, Italian, Spanish, Japanese, Polish, Portuguese, Dutch
        and Swedish), blog citations to the German Wikipedia increased the
        most, nearly doubling in the past six months.
 
     "Wikipedia is filling users' needs for a comprehensive and current
 directory of resources and facts on a wide range of subjects, and it does so
 as a potent cross between an Encyclopedia Britannica and a Yahoo! Directory
 with continuous updates," said Sundar Kadayam, Chief Technology Officer of
 Intelliseek and product manager of BlogPulse.
     In the same time that BlogPulse detected a boost in Wikipedia mentions,
 Alexa.com also logged a surge in Wikipedia's ranking, rising from No. 143 to
 No. 53 rank among all web sites in the last six months.
 
     About Intelliseek (http://www.intelliseek.com)
     Intelliseek is a marketing intelligence firm that helps marketers promote
 and protect brands through real-time monitoring and analysis of Consumer-
 Generated Media (CGM), as expressed through online boards, forums,
 communities, blogs, search engine results, and direct company feedback.
 
 

SOURCE Intelliseek
    CINCINNATI, Sept. 21 /PRNewswire/ -- A year ago, most Internet users were
 scratching their heads and trying to figure out what the strange word
 Wikipedia meant.
     Today, Wikipedia, a collaborative and user-created free online
 encyclopedia, is one of the hottest new applications on the Internet,
 according to Intelliseek's BlogPulse, which tracks daily posts from an index
 of more than 16 million blogs.
     According to BlogPulse.com, (http://www.blogpulse.com) consumer references
 and blog links to Wikipedia (http://www.wikipedia.org) have increased steadily
 in recent months, fueled by increased blog traffic and a need for real-time
 updates about breaking news events.  Blog references to Wikipedia have
 tripled, in fact, since Hurricane Katrina hit the U.S. Gulf Coast in late
 August.  More than twice as many bloggers now refer to the term "Wikipedia" as
 they do to the traditional term "encyclopedia," and bloggers mention Wikipedia
 six times more frequently than they mention Encyclopedia Britannica's web
 site.
     "There's no question that Wikipedia is finding an important 'tipping
 point' on the Internet," said Pete Blackshaw, Intelliseek CMO. "Blog
 discussion and commentary clearly suggest that this tool represents an
 indispensable resource for informed blog postings and conversations."
     Key factors contribute to Wikipedia-related buzz, according to BlogPulse:
 
      - Influential, top blog authors are embedding Wikipedia links in their
        blog postings, exposing the site to wider audiences. A half-percent of
        all blog posts at BlogPulse.com, in fact, now typically cite Wikipedia.
 
      - Major news events, especially July's London subway bombings and
        Hurricane Katrina in August-September, boosted Wikipedia's use as a\
        source of immediate and thorough background. As a result, Wikipedia has
        emerged as more reliable and timely than other encyclopedias or
        knowledge databases.
 
      - The rise of Consumer-Generated Media. Because Wikipedia involves
        thousands of collaborative authors and contributors, many of them are
        passionate about accuracy and focused, thoughtful usage, increasing the
        level of trust among users.
 
      - International appeal. Of the numerous foreign-language Wikipedias
        (French, German, Italian, Spanish, Japanese, Polish, Portuguese, Dutch
        and Swedish), blog citations to the German Wikipedia increased the
        most, nearly doubling in the past six months.
 
     "Wikipedia is filling users' needs for a comprehensive and current
 directory of resources and facts on a wide range of subjects, and it does so
 as a potent cross between an Encyclopedia Britannica and a Yahoo! Directory
 with continuous updates," said Sundar Kadayam, Chief Technology Officer of
 Intelliseek and product manager of BlogPulse.
     In the same time that BlogPulse detected a boost in Wikipedia mentions,
 Alexa.com also logged a surge in Wikipedia's ranking, rising from No. 143 to
 No. 53 rank among all web sites in the last six months.
 
     About Intelliseek (http://www.intelliseek.com)
     Intelliseek is a marketing intelligence firm that helps marketers promote
 and protect brands through real-time monitoring and analysis of Consumer-
 Generated Media (CGM), as expressed through online boards, forums,
 communities, blogs, search engine results, and direct company feedback.
 
 SOURCE  Intelliseek