ATLANTA, Oct. 26, 2011 /PRNewswire/ -- Silverpop™, the only provider of a scalable, integrated email marketing and marketing automation platform, today announces the appointment of Will Schnabel, a Silverpop veteran and industry expert, to managing director for EMEA and senior vice president of international business development. Schnabel formerly served as Silverpop's vice president of business development.
In this new role, Schnabel will assume the responsibility for Silverpop's international growth strategy, execution and financial performance. Specifically, he will manage day-to-day operations for Silverpop's EMEA offices while providing executive leadership and in-country support for the international sales, services and support functions.
"Continued expansion into global markets is very important to us, which is why we have chosen to have one of our top executives make this his focus," said Bill Nussey, CEO of Silverpop. "Silverpop was one of the first in both the email marketing and marketing automation industries to gain traction in the United Kingdom and more recently established a strong presence in Germany with the opening of our Munich office. Will Schnabel will provide a seasoned vision to help our global customers embrace the next generation of digital relationship marketing."
Schnabel joined Silverpop in 2007 through the acquisition of Vtrenz, where he was president and CEO. As Silverpop's vice president of business development, he was responsible for growing and driving deeper integration with Silverpop's ecosystem of technology and service partners. He previously served as the company's head of international markets, overseeing Silverpop's international expansion across Europe and Asia.
Prior to Vtrenz, Schnabel served in an executive capacity at Accenture, a global management-consulting firm, where he provided strategic guidance to global 500 organizations on the application and implementation of advanced business technologies. Schnabel is a frequent speaker on the topics of digital strategies, marketing automation technologies and the influence of SaaS-based solutions on optimizing business performance.
"Silverpop is recognized as a marketing technology leader in North America, the UK and Germany and we want to ensure that more marketers around the world experience the same success as our existing, global client base—which now tops 1,400 customers," said Schnabel. "I am excited to lead our international growth strategy, helping marketing departments of all sizes operate more efficiently, more closely engage with their customers and prospects, and increase their revenue."
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns—improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.
Manager of Corporate Communications-Silverpop