Will Tim Hortons Newest Donut Be Inspired By Food Network Canada's Donut Showdown?

May 07, 2013, 08:00 ET from Tim Hortons Inc.

Donut Lovers - Tune in May 7th at 10pm ET/PT To Find Out

OAKVILLE, ON, May 7, 2013 /CNW/ - Whether it is sweet or savoury, classic or creative, the deliciously unique donuts showcased on Food Network Canada's Donut Showdown are turning the iconic donut inside out.  This Tuesday, May 7th at 10pm ET/PT be sure to catch the Tim Hortons Challenge episode in which the winner of the elimination round receives $10,000 courtesy of Tim Hortons and the chance to have their recipe inspire the restaurant chain's next specialty donut.

"Donuts have played a significant role in the foundation of Tim Hortons since we first opened our doors in 1964," explains Donna Finelli, Vice President Marketing, Food & Merchandise, Tim Hortons. "As an official sponsor of Donut Showdown, we wanted to have some fun with our partnership, so Tim Hortons guests may find the winning inspired donut at their local Tim Hortons in June!"

"Our goal is to always inspire our viewers to be as creative as possible," said Errol Da-Re, Senior Vice President, Sales for Shaw Media. "As we developed the concept for Donut Showdown, we knew that Tim Hortons could play an innovative role in engaging our viewers in a very tempting way."

Donut Showdown is Food Network Canada's half-hour competition show that takes the donuts to epicurean heights, with three of the best donut makers from across North America competing in each episode for the grand prize of $10,000.

About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada.  Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of December 30th, 2012, Tim Hortons had 4,264 system-wide restaurants, including 3,436 in Canada, 804 in the United States and 24 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.

SOURCE Tim Hortons Inc.