Wireless Services Wrapped Around Music, Video, Consumer Brands to Fuel Mobile Explosion

Webnoize Report Examines Wireless Entertainment Economics, Presents Strategy

for Building 'Mobile Multimedia' Brands



Apr 24, 2001, 01:00 ET from Webnoize

    CAMBRIDGE, Mass., April 24 /PRNewswire Interactive News Release/ --
 Wireless service providers will pay handsomely to cement relationships with
 entertainment companies to leverage attractive consumer brands and power
 targeted mobile entertainment packages, according to research by Webnoize
 (http://www.webnoize.com), the leading authority on digital entertainment.
     Thanks to revenue-sharing deals between entertainment conglomerates and
 wireless operators, mobile access to music and video will boost annual
 revenues for operators by more than $7 billion within five years, according to
 Webnoize.  As wireless entertainment attracts millions of consumers by 2006,
 content streamed direct to mobile devices will generate $2.9 billion annually
 for digital music and video service providers.
     "Wireless Entertainment: What Is It Worth?" takes an in-depth look at the
 economics behind the emergence of mobile entertainment.  The Webnoize report
 includes survey evidence on consumer willingness to pay for wireless access to
 music and video, roll-out timetables for high speed wireless networks, and
 data-transfer pricing models that will be employed.  The report also provides
 a strategy for building 'mobile multimedia' brands.
     "Mobile entertainment will be a boon for large multimedia providers and
 for smaller companies who position themselves properly," says Webnoize Analyst
 Matt Bailey, author of the report.  "For wireless operators, mobile
 entertainment is simply essential to their long-term success."
     To obtain a copy of "Wireless Entertainment: What Is It Worth?" contact
 Webnoize at (617) 768-0410 or subscriptions@webnoize.com.  Media outlets
 wishing to speak with Matt Bailey or other Webnoize analysts may direct
 inquiries to Gary Lacey at (617) 768-0515 or glacey@webnoize.com.
 
     About Webnoize
     Launched in 1997, Webnoize is the leading authority on digital
 entertainment, providing daily media coverage and features (text and A/V),
 large-scale trade events, market research, financial analysis and strategic
 advisory services.  Webnoize serves a community of more than 80,000 top-level
 executives from the new media, entertainment, technology, telecom, consumer
 electronics, legal and policy, and business and financial industries.  To
 learn more about Webnoize, visit:  http://www.webnoize.com
 
     CONTACT:
      Gary Lacey
      Director of Marketing
      Webnoize
      direct: 617-768-0515
      general: 617-768-0400
      fax: 617-768-0405
      glacey@webnoize.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X23899879
 
 

SOURCE Webnoize
    CAMBRIDGE, Mass., April 24 /PRNewswire Interactive News Release/ --
 Wireless service providers will pay handsomely to cement relationships with
 entertainment companies to leverage attractive consumer brands and power
 targeted mobile entertainment packages, according to research by Webnoize
 (http://www.webnoize.com), the leading authority on digital entertainment.
     Thanks to revenue-sharing deals between entertainment conglomerates and
 wireless operators, mobile access to music and video will boost annual
 revenues for operators by more than $7 billion within five years, according to
 Webnoize.  As wireless entertainment attracts millions of consumers by 2006,
 content streamed direct to mobile devices will generate $2.9 billion annually
 for digital music and video service providers.
     "Wireless Entertainment: What Is It Worth?" takes an in-depth look at the
 economics behind the emergence of mobile entertainment.  The Webnoize report
 includes survey evidence on consumer willingness to pay for wireless access to
 music and video, roll-out timetables for high speed wireless networks, and
 data-transfer pricing models that will be employed.  The report also provides
 a strategy for building 'mobile multimedia' brands.
     "Mobile entertainment will be a boon for large multimedia providers and
 for smaller companies who position themselves properly," says Webnoize Analyst
 Matt Bailey, author of the report.  "For wireless operators, mobile
 entertainment is simply essential to their long-term success."
     To obtain a copy of "Wireless Entertainment: What Is It Worth?" contact
 Webnoize at (617) 768-0410 or subscriptions@webnoize.com.  Media outlets
 wishing to speak with Matt Bailey or other Webnoize analysts may direct
 inquiries to Gary Lacey at (617) 768-0515 or glacey@webnoize.com.
 
     About Webnoize
     Launched in 1997, Webnoize is the leading authority on digital
 entertainment, providing daily media coverage and features (text and A/V),
 large-scale trade events, market research, financial analysis and strategic
 advisory services.  Webnoize serves a community of more than 80,000 top-level
 executives from the new media, entertainment, technology, telecom, consumer
 electronics, legal and policy, and business and financial industries.  To
 learn more about Webnoize, visit:  http://www.webnoize.com
 
     CONTACT:
      Gary Lacey
      Director of Marketing
      Webnoize
      direct: 617-768-0515
      general: 617-768-0400
      fax: 617-768-0405
      glacey@webnoize.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X23899879
 
 SOURCE  Webnoize