Working the Room

Survey Shows Increased Emphasis on Business Networking



Apr 04, 2001, 01:00 ET from OfficeTeam

    MENLO PARK, Calif., April 4 /PRNewswire/ -- The saying, "It's not what you
 know, but who you know" is gaining new importance in today's workplace.  In a
 recent nationwide survey, 85 percent of workers polled said the emphasis on
 business networking has increased over the last five years.  And while more
 than a quarter (28 percent) of respondents said they are very comfortable
 "working the room" at networking events, close to half (48 percent) said they
 feel only somewhat comfortable with this activity.
     The survey was developed by OfficeTeam, a leading staffing service
 specializing in highly skilled administrative professionals.  It was conducted
 by an independent research firm and includes responses from 525 men and women,
 all 18 years of age or older and employed full-time in professional
 environments.
     Survey respondents were asked, "Do you think the emphasis on business
 networking has increased or decreased over the last five years?"  Their
 responses:
 
     Increased greatly              56%
     Increased somewhat             29%
     Not changed                    5%
     Decreased somewhat             4%
     Decreased greatly              2%
     Don't know/no answer           4%
                                    100%
 
      Survey respondents were also asked, "How comfortable do you feel at
 business networking events?  When 'working a room,' do you feel ... "
 
     Very comfortable               28%
     Somewhat comfortable           48%
     Somewhat uncomfortable         11%
     Very uncomfortable             3%
     Don't know/no answer           10%
                                    100%
 
     "Networking has long been an effective way for job seekers and sales
 professionals to expand their base of contacts," said Liz Hubler, executive
 director of OfficeTeam.  "But today, workers at every stage of their career
 recognize the value of increasing their visibility in the business community.
 A well-established network can be a determining factor in your ability to
 adjust to changes in the job market and your profession."
 
     Hubler offers the following five tips for successful networking:
     -- Have a purpose.  What's your primary professional goal?  Getting
 promoted? Extending your skill set?  Keep that objective top of mind to better
 focus your networking efforts.
     -- Branch out.  People in your industry and profession aren't the only
 valuable resources in your network.  Everyone you meet has the potential to
 offer information that can help you in your career.  Let friends and family
 members know you want to expand your base of contacts.
     -- Practice your 15-second pitch.  People at a networking event are likely
 to ask, "So, what do you do?" or "What brings you here tonight?"  Have a brief
 response ready that invites -- not ends -- conversation.
     -- Be a resource.  Don't consult your network only when you need
 something; call or e-mail contacts on a regular basis to offer your
 assistance, share a news article, or update them on your career progress.
 Go it alone.  Attend events by yourself, rather than bringing a friend or
 colleague.  While this requires stepping out of your comfort zone initially,
 you are likely to meet more people with this approach.
 
     OfficeTeam will present a webcast and live chat on networking tonight at
 7 p.m. EDT at www.officeteamcareerclub.com.  The webcast is part of a
 monthlong series, "Jumpstart Your Career," presented by OfficeTeam in
 recognition of Administrative Professionals Week, April 22-28.
     OfficeTeam has more than 285 locations worldwide and offers online job
 search services at www.officeteam.com.
 
 

SOURCE OfficeTeam
    MENLO PARK, Calif., April 4 /PRNewswire/ -- The saying, "It's not what you
 know, but who you know" is gaining new importance in today's workplace.  In a
 recent nationwide survey, 85 percent of workers polled said the emphasis on
 business networking has increased over the last five years.  And while more
 than a quarter (28 percent) of respondents said they are very comfortable
 "working the room" at networking events, close to half (48 percent) said they
 feel only somewhat comfortable with this activity.
     The survey was developed by OfficeTeam, a leading staffing service
 specializing in highly skilled administrative professionals.  It was conducted
 by an independent research firm and includes responses from 525 men and women,
 all 18 years of age or older and employed full-time in professional
 environments.
     Survey respondents were asked, "Do you think the emphasis on business
 networking has increased or decreased over the last five years?"  Their
 responses:
 
     Increased greatly              56%
     Increased somewhat             29%
     Not changed                    5%
     Decreased somewhat             4%
     Decreased greatly              2%
     Don't know/no answer           4%
                                    100%
 
      Survey respondents were also asked, "How comfortable do you feel at
 business networking events?  When 'working a room,' do you feel ... "
 
     Very comfortable               28%
     Somewhat comfortable           48%
     Somewhat uncomfortable         11%
     Very uncomfortable             3%
     Don't know/no answer           10%
                                    100%
 
     "Networking has long been an effective way for job seekers and sales
 professionals to expand their base of contacts," said Liz Hubler, executive
 director of OfficeTeam.  "But today, workers at every stage of their career
 recognize the value of increasing their visibility in the business community.
 A well-established network can be a determining factor in your ability to
 adjust to changes in the job market and your profession."
 
     Hubler offers the following five tips for successful networking:
     -- Have a purpose.  What's your primary professional goal?  Getting
 promoted? Extending your skill set?  Keep that objective top of mind to better
 focus your networking efforts.
     -- Branch out.  People in your industry and profession aren't the only
 valuable resources in your network.  Everyone you meet has the potential to
 offer information that can help you in your career.  Let friends and family
 members know you want to expand your base of contacts.
     -- Practice your 15-second pitch.  People at a networking event are likely
 to ask, "So, what do you do?" or "What brings you here tonight?"  Have a brief
 response ready that invites -- not ends -- conversation.
     -- Be a resource.  Don't consult your network only when you need
 something; call or e-mail contacts on a regular basis to offer your
 assistance, share a news article, or update them on your career progress.
 Go it alone.  Attend events by yourself, rather than bringing a friend or
 colleague.  While this requires stepping out of your comfort zone initially,
 you are likely to meet more people with this approach.
 
     OfficeTeam will present a webcast and live chat on networking tonight at
 7 p.m. EDT at www.officeteamcareerclub.com.  The webcast is part of a
 monthlong series, "Jumpstart Your Career," presented by OfficeTeam in
 recognition of Administrative Professionals Week, April 22-28.
     OfficeTeam has more than 285 locations worldwide and offers online job
 search services at www.officeteam.com.
 
 SOURCE  OfficeTeam