World Wrestling Federation Entertainment, Inc. To Use Notara Software to Bring Efficiencies to Growing Licensing Program

Visionary Companies Notara and WWF

Collaborate to Strengthen the World Wrestling Federation Brand



Apr 02, 2001, 01:00 ET from Notara

    NEW YORK, April 2 /PRNewswire/ -- Notara, a Web software company, and
 World Wrestling Federation Entertainment, Inc. today announced that the
 prominent integrated media and entertainment company will implement Notara
 Licensing 4.0 software to bring greater efficiencies to its licensed products
 business.
     World Wrestling Federation Entertainment has been using the Notara
 Licensing creative suite for its product approval processes involving its
 licensed apparel, toys, collectibles, novelties and gifts, school supplies,
 home furnishings and trading cards.  Now the company will use the entire
 Notara Licensing 4.0 software, adding the financial applications by April 1,
 2001.
     The primary benefits of Notara's software for World Wrestling Federation
 Entertainment will be improved communications, instant online availability of
 artwork and images, and financial management. The system also will help the
 company more accurately track sales by SKU, territory and retailer.
     "Allying with Notara fits with our goal of obtaining the expertise and
 management tools we need to better compete in the world marketplace," said
 Stuart Snyder, President and COO, World Wrestling Federation Entertainment.
 "With Notara's full licensing software, we will be able to better manage,
 track and measure our sales around the world on a product-by-product basis.
 This provides us the ability to be more strategic in the products we license
 and in working with retailers to sell our products."
     "Notara is extremely excited to be working with the World Wrestling
 Federation brand, one of the premier brands in entertainment.  Our Web
 software will help the company automate and simplify its business processes,
 bringing it enormous benefits and efficiencies," said Jordan Harris, Chairman
 and CEO of Notara. "The simplification of marketing processes will translate
 into better collaboration between partners, greater efficiency, increased
 speed and ultimately more market share for the World Wrestling Federation
 brand."
 
     Background
     Notara Licensing 4.0 software uses the Internet to promote collaboration
 between licensors and their licensees. Notara's software simplifies and
 improves the management of a brand's licensing processes. Notara Licensing 4.0
 software allows licensors to manage contracts, to transfer brand assets to
 licensees, to approve product designs quickly, and to obtain better financial
 information including forecasts and sales data.
 
      Communications:          Share brand and licensing information instantly
                               with licensees including: critical dates, press
                               releases, announcements, contacts, and
                               calendars.
 
      Contracts:               Track all contracts and deal terms.
 
      Budgeting:               Improve visibility into licensee forecasts.
 
      Asset Library:           Deliver up-to-date brand assets (logos, images,
                               and artwork) to approved licensees.
 
      Approvals:               Submit, review, and quickly approve concepts,
                               packaging, and product designs.
 
      Reporting:               Retrieve and analyze sales data.
 
      System Administration:   Control system security and assign role-based
                               access to users.
 
     Licensors can now move beyond the expensive and time-consuming manual
 processes of the past and embrace this new technology, accessible from
 anywhere 24/7. Notara's Web software allows licensors and licensees to get
 their products to market faster. Notara's software is being used by over 60
 major brands and licensees including: Levi's, NASCAR: Joe Gibbs and Robert
 Yates Race teams, the United Parcel Service, Hasbro, Universal Studios, Home
 Depot, and Action Performance.
     In addition to licensing, Notara offers Web software that automates brand
 marketing processes for activities such as advertising, public relations,
 retail promotions, and sponsorships.
 
     About Notara
     Notara simplifies the work of licensing and marketing with its Web
 software applications. Venture capital firms back Notara including:  Hummer
 Winblad Venture Partners, RRE Ventures, Bessemer Venture Partners, Nassau
 Capital, Sumitomo Corporation and XDL Intervest.  The company has offices in
 New York and Stratford (CT).  For additional information visit
 http://www.notara.com.
 
     About World Wrestling Federation Entertainment
     World Wrestling Federation Entertainment, Inc. is an integrated media and
 entertainment company headquartered in Stamford, Connecticut, with sale
 offices in New York City, Chicago and Toronto. The company is an equal partner
 with NBC in the XFL, a new professional football league. The company can be
 found online at http://wwf.com and http://wwfecorpbiz.com.
 
 

SOURCE Notara
    NEW YORK, April 2 /PRNewswire/ -- Notara, a Web software company, and
 World Wrestling Federation Entertainment, Inc. today announced that the
 prominent integrated media and entertainment company will implement Notara
 Licensing 4.0 software to bring greater efficiencies to its licensed products
 business.
     World Wrestling Federation Entertainment has been using the Notara
 Licensing creative suite for its product approval processes involving its
 licensed apparel, toys, collectibles, novelties and gifts, school supplies,
 home furnishings and trading cards.  Now the company will use the entire
 Notara Licensing 4.0 software, adding the financial applications by April 1,
 2001.
     The primary benefits of Notara's software for World Wrestling Federation
 Entertainment will be improved communications, instant online availability of
 artwork and images, and financial management. The system also will help the
 company more accurately track sales by SKU, territory and retailer.
     "Allying with Notara fits with our goal of obtaining the expertise and
 management tools we need to better compete in the world marketplace," said
 Stuart Snyder, President and COO, World Wrestling Federation Entertainment.
 "With Notara's full licensing software, we will be able to better manage,
 track and measure our sales around the world on a product-by-product basis.
 This provides us the ability to be more strategic in the products we license
 and in working with retailers to sell our products."
     "Notara is extremely excited to be working with the World Wrestling
 Federation brand, one of the premier brands in entertainment.  Our Web
 software will help the company automate and simplify its business processes,
 bringing it enormous benefits and efficiencies," said Jordan Harris, Chairman
 and CEO of Notara. "The simplification of marketing processes will translate
 into better collaboration between partners, greater efficiency, increased
 speed and ultimately more market share for the World Wrestling Federation
 brand."
 
     Background
     Notara Licensing 4.0 software uses the Internet to promote collaboration
 between licensors and their licensees. Notara's software simplifies and
 improves the management of a brand's licensing processes. Notara Licensing 4.0
 software allows licensors to manage contracts, to transfer brand assets to
 licensees, to approve product designs quickly, and to obtain better financial
 information including forecasts and sales data.
 
      Communications:          Share brand and licensing information instantly
                               with licensees including: critical dates, press
                               releases, announcements, contacts, and
                               calendars.
 
      Contracts:               Track all contracts and deal terms.
 
      Budgeting:               Improve visibility into licensee forecasts.
 
      Asset Library:           Deliver up-to-date brand assets (logos, images,
                               and artwork) to approved licensees.
 
      Approvals:               Submit, review, and quickly approve concepts,
                               packaging, and product designs.
 
      Reporting:               Retrieve and analyze sales data.
 
      System Administration:   Control system security and assign role-based
                               access to users.
 
     Licensors can now move beyond the expensive and time-consuming manual
 processes of the past and embrace this new technology, accessible from
 anywhere 24/7. Notara's Web software allows licensors and licensees to get
 their products to market faster. Notara's software is being used by over 60
 major brands and licensees including: Levi's, NASCAR: Joe Gibbs and Robert
 Yates Race teams, the United Parcel Service, Hasbro, Universal Studios, Home
 Depot, and Action Performance.
     In addition to licensing, Notara offers Web software that automates brand
 marketing processes for activities such as advertising, public relations,
 retail promotions, and sponsorships.
 
     About Notara
     Notara simplifies the work of licensing and marketing with its Web
 software applications. Venture capital firms back Notara including:  Hummer
 Winblad Venture Partners, RRE Ventures, Bessemer Venture Partners, Nassau
 Capital, Sumitomo Corporation and XDL Intervest.  The company has offices in
 New York and Stratford (CT).  For additional information visit
 http://www.notara.com.
 
     About World Wrestling Federation Entertainment
     World Wrestling Federation Entertainment, Inc. is an integrated media and
 entertainment company headquartered in Stamford, Connecticut, with sale
 offices in New York City, Chicago and Toronto. The company is an equal partner
 with NBC in the XFL, a new professional football league. The company can be
 found online at http://wwf.com and http://wwfecorpbiz.com.
 
 SOURCE  Notara