WorldWise Makes "Buying Recycled" a Natural Choice

Apr 17, 2001, 01:00 ET from WorldWise, Inc.

    SAN RAFAEL, Calif., April 17 /PRNewswire/ -- "No pain, no gain" -- a
 mantra, you might say, for shoppers who pay a premium for environmentally
 sound products - represents a battle cry for WorldWise, Inc. A leading brand
 of environmentally responsible consumer products, WorldWise is revolutionizing
 the retail marketplace by offering environmentally friendly products that
 don't ask you to choose between your conscience and your desire for quality
 and good value.
     "We believe that doing the right thing shouldn't involve a great
 sacrifice; it shouldn't be out of anyone's reach or require a trade-off in
 quality," said Aaron Lamstein, president and CEO of WorldWise. "Our products
 come home with the average American consumer because they work as well or
 better, look as good or finer and cost the same or less as competitive
 big-name brands."
     The company's unique line of pet, home and garden products -- made
 principally from recycled, reclaimed or sustainably harvested materials -- are
 sold through large retailers such as Wal-Mart, Home Depot, Kroger and Target.
 According to Lamstein, choosing a better product over one less so comes
 naturally to consumers when it is easy and practical.
     "The fact is, once quality and value are equalized, consumers naturally
 tend to choose the product that represents the best choice for the
 environment," he said. "And they feel great doing it."
     New technologies and a commitment to distribution through large retailers
 have enabled the 11-year-old company to increase environmental awareness among
 mainstream consumers by achieving new quality standards while maintaining
 competitive prices.
     First time customers are often astonished to discover the innovative ways
 WorldWise utilizes recycled materials to produce attractive, effective
 alternatives to commonly purchased products.
     Who would guess, for instance, that 125 recycled soda bottle caps could
 turn out the colorful and tough-as-nails, WorldWise Pet Food Bowl? Or that the
 classically graceful, terra cotta look-alike Eco-Planter(TM) is the offspring
 of 2,500 square feet of discarded industrial-use plastic wrap?
     Recycled content, to be sure, is a distinguishing feature of WorldWise
 products. But for many consumers, it's just the icing on the cake. The deeper
 beauty of WorldWise's use of recycled materials is that it can result in a
 product that, in the most practical sense, is superior to the original.
     Take for example the WorldWise Eco-Planter(TM) -- unlike terra cotta
 pottery, it won't break if you drop it, fade in the sun, split during a freeze
 or hurt your back if your pick it up full of soil.  Ditto for the new
 Terra-Notta(TM), a mixed marriage of recycled plastics and rubber that
 produces a durable, "squeeze-able" pot that will outlive its clay twin. Then
 there's the DuraBarrel(TM) Whiskey Barrel, a handsome garden container made
 from recycled plastic and natural fibers, together with recycled steel
 banding. It is impervious to water (you can drill a drain hole), is lighter,
 cleaner and more durable than the real McCoy.
     The WorldWise product line also demonstrates the belief that "better"
 products can be both serious and silly. The wildly popular Cat Scratcher(TM)
 and WideBody Cat Scratcher(TM), an unassuming rectangular platform of recycled
 cardboard, is a powerhouse problem solver that attracts kitty claws with
 WorldWise's 100% Certified Organic Catnip. On the other hand, Crazy Catnip
 Bubbles(TM), a catnip-infused, biodegradable bubble "toy" is simply, "pure
 entertainment for you and your cat." Consumers can learn more about WorldWise
 products and find the nearest of over 7,000 North American retailers carrying
 them by visiting www.worldwise.com.
     "The development and widespread availability of products such as these
 creates a world of opportunity for protecting our environment," said Lamstein.
 "Through our products, pricing and distribution, we're able to attract many
 more customers, many of whom would otherwise not have chosen or been able to
 purchase an environmentally responsible product."
     WorldWise is guided by the principle of sustainability, a step beyond
 conservation that maintains the planet's natural functions, resources and
 beauty. We contribute to this global goal by educating consumers and providing
 useful products that enhance sustainable living.
     Downloadable, high resolution images of WorldWise products are available
 at www.worldwise.com. Color transparencies are also available upon request by
 calling:  415-721-7400, ext. 255.
 
 

SOURCE WorldWise, Inc.
    SAN RAFAEL, Calif., April 17 /PRNewswire/ -- "No pain, no gain" -- a
 mantra, you might say, for shoppers who pay a premium for environmentally
 sound products - represents a battle cry for WorldWise, Inc. A leading brand
 of environmentally responsible consumer products, WorldWise is revolutionizing
 the retail marketplace by offering environmentally friendly products that
 don't ask you to choose between your conscience and your desire for quality
 and good value.
     "We believe that doing the right thing shouldn't involve a great
 sacrifice; it shouldn't be out of anyone's reach or require a trade-off in
 quality," said Aaron Lamstein, president and CEO of WorldWise. "Our products
 come home with the average American consumer because they work as well or
 better, look as good or finer and cost the same or less as competitive
 big-name brands."
     The company's unique line of pet, home and garden products -- made
 principally from recycled, reclaimed or sustainably harvested materials -- are
 sold through large retailers such as Wal-Mart, Home Depot, Kroger and Target.
 According to Lamstein, choosing a better product over one less so comes
 naturally to consumers when it is easy and practical.
     "The fact is, once quality and value are equalized, consumers naturally
 tend to choose the product that represents the best choice for the
 environment," he said. "And they feel great doing it."
     New technologies and a commitment to distribution through large retailers
 have enabled the 11-year-old company to increase environmental awareness among
 mainstream consumers by achieving new quality standards while maintaining
 competitive prices.
     First time customers are often astonished to discover the innovative ways
 WorldWise utilizes recycled materials to produce attractive, effective
 alternatives to commonly purchased products.
     Who would guess, for instance, that 125 recycled soda bottle caps could
 turn out the colorful and tough-as-nails, WorldWise Pet Food Bowl? Or that the
 classically graceful, terra cotta look-alike Eco-Planter(TM) is the offspring
 of 2,500 square feet of discarded industrial-use plastic wrap?
     Recycled content, to be sure, is a distinguishing feature of WorldWise
 products. But for many consumers, it's just the icing on the cake. The deeper
 beauty of WorldWise's use of recycled materials is that it can result in a
 product that, in the most practical sense, is superior to the original.
     Take for example the WorldWise Eco-Planter(TM) -- unlike terra cotta
 pottery, it won't break if you drop it, fade in the sun, split during a freeze
 or hurt your back if your pick it up full of soil.  Ditto for the new
 Terra-Notta(TM), a mixed marriage of recycled plastics and rubber that
 produces a durable, "squeeze-able" pot that will outlive its clay twin. Then
 there's the DuraBarrel(TM) Whiskey Barrel, a handsome garden container made
 from recycled plastic and natural fibers, together with recycled steel
 banding. It is impervious to water (you can drill a drain hole), is lighter,
 cleaner and more durable than the real McCoy.
     The WorldWise product line also demonstrates the belief that "better"
 products can be both serious and silly. The wildly popular Cat Scratcher(TM)
 and WideBody Cat Scratcher(TM), an unassuming rectangular platform of recycled
 cardboard, is a powerhouse problem solver that attracts kitty claws with
 WorldWise's 100% Certified Organic Catnip. On the other hand, Crazy Catnip
 Bubbles(TM), a catnip-infused, biodegradable bubble "toy" is simply, "pure
 entertainment for you and your cat." Consumers can learn more about WorldWise
 products and find the nearest of over 7,000 North American retailers carrying
 them by visiting www.worldwise.com.
     "The development and widespread availability of products such as these
 creates a world of opportunity for protecting our environment," said Lamstein.
 "Through our products, pricing and distribution, we're able to attract many
 more customers, many of whom would otherwise not have chosen or been able to
 purchase an environmentally responsible product."
     WorldWise is guided by the principle of sustainability, a step beyond
 conservation that maintains the planet's natural functions, resources and
 beauty. We contribute to this global goal by educating consumers and providing
 useful products that enhance sustainable living.
     Downloadable, high resolution images of WorldWise products are available
 at www.worldwise.com. Color transparencies are also available upon request by
 calling:  415-721-7400, ext. 255.
 
 SOURCE  WorldWise, Inc.