WPP acquires design agency, CB'a, in France

Apr 04, 2001, 01:00 ET from WPP Group plc

    LONDON, April 4 /PRNewswire/ -- WPP Group plc ("WPP") (Nasdaq:   WPPGY)
 announces that it has acquired 77% of the issued capital of CB Associes S.A.
 ("CB'a"), a branding agency in France specialising in package and retail
 design, and entered into put and call options in respect of the remaining 23%.
     Founded in 1982 and with offices in Paris and Stuttgart, CB'a's principal
 activities are package and retail design, including interactive, in-store and
 point-of-sale design. CB'a was ranked second largest company in its sector in
 France in 1999. The company services numerous international and national
 clients including Nestle, Cora and Unilever.
     The agency, which employs 185 people, had revenues of FFR 63.5 million and
 net assets of FFR 11.3 million for the year ended 31 December 1999.  CB'a will
 work closely with Ogilvy & Mather Worldwide and with WPP's branding and
 identity sector.
     The acquisition of CB'a further strengthens WPP's capabilities in
 Continental Europe and the important French market and continues its strategy
 of expanding its networks in fast-growing sectors and important markets.
 
 

SOURCE WPP Group plc
    LONDON, April 4 /PRNewswire/ -- WPP Group plc ("WPP") (Nasdaq:   WPPGY)
 announces that it has acquired 77% of the issued capital of CB Associes S.A.
 ("CB'a"), a branding agency in France specialising in package and retail
 design, and entered into put and call options in respect of the remaining 23%.
     Founded in 1982 and with offices in Paris and Stuttgart, CB'a's principal
 activities are package and retail design, including interactive, in-store and
 point-of-sale design. CB'a was ranked second largest company in its sector in
 France in 1999. The company services numerous international and national
 clients including Nestle, Cora and Unilever.
     The agency, which employs 185 people, had revenues of FFR 63.5 million and
 net assets of FFR 11.3 million for the year ended 31 December 1999.  CB'a will
 work closely with Ogilvy & Mather Worldwide and with WPP's branding and
 identity sector.
     The acquisition of CB'a further strengthens WPP's capabilities in
 Continental Europe and the important French market and continues its strategy
 of expanding its networks in fast-growing sectors and important markets.
 
 SOURCE  WPP Group plc