WPP Acquires icon

Apr 02, 2001, 01:00 ET from WPP Group plc

    LONDON, April 2 /PRNewswire/ -- WPP Group plc ("WPP") (Nasdaq: WPPGY)
 announces that it has acquired icon brand navigation group AG ("icon"), one of
 the world's leading brand consulting and market research specialists.
     Founded in 1993, the Nuremberg-based group has proved to be one of the
 fastest growing brand consulting and research companies, providing clients
 with consulting services on brand and communications, product research,
 tracking procedures and customer satisfaction studies.  Clients include
 Allianz, Bosch, Canon, Colgate-Palmolive, Deutsche Post, Dresdner Bank,
 Kellogg's, Kodak, Lufthansa, Nestle, Nokia and Siemens.
     Now employing 220 people, the icon group has a strong European base with
 additional offices in Hamburg, Istanbul, Madrid, Milan, Munich and Paris as
 well as in New York.  The company reported revenues of DM 87 million for the
 year ending 30 September 2000 and net assets of DM 24 million at the same
 date.
     National and international manufacturing and service companies have placed
 increasing importance on the icon approach of 'strategic brand management'
 which has fuelled the strong demand for the company's consulting and research
 services.  Compared to the industry average of 7% annual growth in 1999 and
 2000, icon's revenues rose by 21% over a similar period.  This positive trend
 has continued in the first quarter of 2001 with even stronger organic growth.
     Commenting on the move, joint founder Karl Georg Musiol said, "The reason
 why we were looking for a global partner like WPP is because one of our most
 important objectives is to increase our international growth.  When icon
 looked for such a strategic partner, top priorities were given to both our
 clients and staff.  As a member of the WPP Group, icon will be able to protect
 its independence while guaranteeing support to strengthen its infrastructure."
     icon will now concentrate on investing in innovative and proprietary tools
 and concepts to strengthen further its leadership position in brand consulting
 and market research.
     icon will be positioned as part of WPP's branding and identity offering,
 where it will work on developing corporate and product brand positioning and
 development together with WPP's branding and identity businesses, particularly
 Enterprise IG.
     This acquisition continues the implementation of WPP's objective of
 building a stronger presence in fast-growing, functional and geographical
 areas of the communications services market.
 
 

SOURCE WPP Group plc
    LONDON, April 2 /PRNewswire/ -- WPP Group plc ("WPP") (Nasdaq: WPPGY)
 announces that it has acquired icon brand navigation group AG ("icon"), one of
 the world's leading brand consulting and market research specialists.
     Founded in 1993, the Nuremberg-based group has proved to be one of the
 fastest growing brand consulting and research companies, providing clients
 with consulting services on brand and communications, product research,
 tracking procedures and customer satisfaction studies.  Clients include
 Allianz, Bosch, Canon, Colgate-Palmolive, Deutsche Post, Dresdner Bank,
 Kellogg's, Kodak, Lufthansa, Nestle, Nokia and Siemens.
     Now employing 220 people, the icon group has a strong European base with
 additional offices in Hamburg, Istanbul, Madrid, Milan, Munich and Paris as
 well as in New York.  The company reported revenues of DM 87 million for the
 year ending 30 September 2000 and net assets of DM 24 million at the same
 date.
     National and international manufacturing and service companies have placed
 increasing importance on the icon approach of 'strategic brand management'
 which has fuelled the strong demand for the company's consulting and research
 services.  Compared to the industry average of 7% annual growth in 1999 and
 2000, icon's revenues rose by 21% over a similar period.  This positive trend
 has continued in the first quarter of 2001 with even stronger organic growth.
     Commenting on the move, joint founder Karl Georg Musiol said, "The reason
 why we were looking for a global partner like WPP is because one of our most
 important objectives is to increase our international growth.  When icon
 looked for such a strategic partner, top priorities were given to both our
 clients and staff.  As a member of the WPP Group, icon will be able to protect
 its independence while guaranteeing support to strengthen its infrastructure."
     icon will now concentrate on investing in innovative and proprietary tools
 and concepts to strengthen further its leadership position in brand consulting
 and market research.
     icon will be positioned as part of WPP's branding and identity offering,
 where it will work on developing corporate and product brand positioning and
 development together with WPP's branding and identity businesses, particularly
 Enterprise IG.
     This acquisition continues the implementation of WPP's objective of
 building a stronger presence in fast-growing, functional and geographical
 areas of the communications services market.
 
 SOURCE  WPP Group plc