'WWF RAW IS WAR' Slam Dunks a New Record on TNN

Record-Setting 7.41 Million Viewers Tune-In

Despite Competition From NCAA Men's Basketball Final



Apr 03, 2001, 01:00 ET from TNN: The National Network

    NEW YORK, April 3 /PRNewswire/ -- TNN: THE NATIONAL NETWORK'S telecast of
 WWF RAW IS WAR on Monday, April 2 (9:00-11:13 PM, ET/PT) was the network's
 most watched telecast in its 18-year history, with 4.58 million households
 representing 7.41 million viewers tuned in. The telecast from Ft. Worth, TX
 achieved a 5.67 rating making it number one among all cable telecasts in
 primetime that night.
     The audience record was achieved despite heavy competition from CBS's
 telecast of the NCAA Men's Basketball Championship.
     "WWF RAW IS WAR continues to attract growing audiences to TNN," says Diane
 Robina, Executive Vice President and General Manager, TNN. "Vince McMahon has
 created a phenomenon that draws millions of fans, even in the most competitive
 time periods."
     TNN, rebranded as America's first pop network, TNN: THE NATIONAL NETWORK,
 in September 2000, is currently ranked among the top ten ranked networks in
 Primetime among both households, where TNN ranked #10, and among Adults 18-49,
 where TNN ranked #7.
     Coast to coast, TNN is connecting Adults 18-49 to the tops in pop culture
 such as the World Wrestling Federation's RAW IS WAR, cable's top-rated series.
 And it's connecting viewers to network decision-makers 24 hours a day through
 its toll-free number, 1-888-POP-1090. Under the banner of "We've Got Pop," TNN
 invites its viewers to call and talk about what's pop on television, on movie
 screens and in their hometowns. Viewers' voices and faces show up on the
 network, talking about whatever's on their minds. Since TNN started
 1-888-POP-1090, more than 12,000 calls weekly have come in from all over the
 country. TNN's program schedule will include 50% original programming by the
 year 2005.
 
     MTV Networks, a unit of Viacom International Inc. (NYSE:   VIA, VIA.B), owns
 and operates the following television programming services -- MTV: MUSIC
 TELEVISION, MTV2, VH1, NICKELODEON/NICK at NITE, TV LAND, TNN: THE NATIONAL
 NETWORK, CMT and THE DIGITAL SUITE FROM MTV NETWORKS, a package of nine
 digital services, all of which are trademarks of MTV Networks. MTV Networks
 also has licensing agreements, joint ventures, and syndication deals whereby
 all of its programming services can be seen worldwide. In addition, MTV
 Networks operates the MTVi Group and Nickelodeon Online, a portfolio of
 leading Internet properties built to address every interest of today's music
 fan and Internet-savvy kid.
 
 

SOURCE TNN: The National Network
    NEW YORK, April 3 /PRNewswire/ -- TNN: THE NATIONAL NETWORK'S telecast of
 WWF RAW IS WAR on Monday, April 2 (9:00-11:13 PM, ET/PT) was the network's
 most watched telecast in its 18-year history, with 4.58 million households
 representing 7.41 million viewers tuned in. The telecast from Ft. Worth, TX
 achieved a 5.67 rating making it number one among all cable telecasts in
 primetime that night.
     The audience record was achieved despite heavy competition from CBS's
 telecast of the NCAA Men's Basketball Championship.
     "WWF RAW IS WAR continues to attract growing audiences to TNN," says Diane
 Robina, Executive Vice President and General Manager, TNN. "Vince McMahon has
 created a phenomenon that draws millions of fans, even in the most competitive
 time periods."
     TNN, rebranded as America's first pop network, TNN: THE NATIONAL NETWORK,
 in September 2000, is currently ranked among the top ten ranked networks in
 Primetime among both households, where TNN ranked #10, and among Adults 18-49,
 where TNN ranked #7.
     Coast to coast, TNN is connecting Adults 18-49 to the tops in pop culture
 such as the World Wrestling Federation's RAW IS WAR, cable's top-rated series.
 And it's connecting viewers to network decision-makers 24 hours a day through
 its toll-free number, 1-888-POP-1090. Under the banner of "We've Got Pop," TNN
 invites its viewers to call and talk about what's pop on television, on movie
 screens and in their hometowns. Viewers' voices and faces show up on the
 network, talking about whatever's on their minds. Since TNN started
 1-888-POP-1090, more than 12,000 calls weekly have come in from all over the
 country. TNN's program schedule will include 50% original programming by the
 year 2005.
 
     MTV Networks, a unit of Viacom International Inc. (NYSE:   VIA, VIA.B), owns
 and operates the following television programming services -- MTV: MUSIC
 TELEVISION, MTV2, VH1, NICKELODEON/NICK at NITE, TV LAND, TNN: THE NATIONAL
 NETWORK, CMT and THE DIGITAL SUITE FROM MTV NETWORKS, a package of nine
 digital services, all of which are trademarks of MTV Networks. MTV Networks
 also has licensing agreements, joint ventures, and syndication deals whereby
 all of its programming services can be seen worldwide. In addition, MTV
 Networks operates the MTVi Group and Nickelodeon Online, a portfolio of
 leading Internet properties built to address every interest of today's music
 fan and Internet-savvy kid.
 
 SOURCE  TNN: The National Network