Wyclef Jean Celebrates the 'Joy of Pepsi' In New Advertising Agreement With Pepsi-Cola

Hip-Hop Artist Performs Original Music in Pepsi Spots



Apr 11, 2001, 01:00 ET from Pepsi-Cola Company

    PURCHASE, N.Y., April 11 /PRNewswire/ -- Appearing in his first
 advertising campaign of any kind, hip-hop sensation Wyclef Jean is partnering
 with Pepsi-Cola in a yearlong marketing agreement. The relationship calls for
 creative collaboration on new Pepsi advertising, including Wyclef's original,
 eclectic composition and performance of the "Joy of Pepsi" song.
     Beginning next week, the first of two new TV commercials is scheduled to
 air on several outlets, including BET, WB, and MTV. Both new spots will run
 throughout the balance of the year.
     "We're thrilled to have Wyclef Jean joining the Pepsi family," said
 Charlee Taylor-Hines, director of urban and ethnic marketing, Pepsi-Cola
 Company. "Wyclef's music connects different cultures in a remarkable way.
 Much like Pepsi's ads bring together generations and cultures of people -- his
 music and our ads are a great combination."
     The first new television ad "Brazil" is set on the white, sandy beaches of
 beautiful Rio de Janeiro. It opens with Wyclef enjoying a relaxing moment by
 the beach, when suddenly he's drawn to the infectious beat of authentic
 Brazilian drummers. Along the way, Wyclef encounters a young Brazilian boy who
 emulates his moves. It's not long before Wyclef finds himself in the midst of
 a beach celebration, contributing his own unique style and sound, with a
 little help from Pepsi, and the beat of his new young friend.
     In "Studio," which begins airing in June, Wyclef is in a recording studio
 doing what he does best -- fusing a collection of different sounds from
 cultures including Brazil, India, and Jamaica. Although the new mix is hot,
 something is missing. With a sip of a Pepsi, Wyclef finds the finishing touch
 he's looking for -- his refreshing "ah." The spot cuts to a club scene where
 Wyclef's new "Pepsi" beat leaves the audience chanting for more.
     In addition to appearing in TV commercials, Wyclef will be featured in
 radio ads, print executions, in-store merchandising materials and on Pepsi's
 website, http://www.pepsi.com.
     The commercials mark Pepsi's third year partnering with UniWorld Group
 Inc., New York, which specializes in Urban advertising.
     Purchase, NY-based Pepsi-Cola Company (http://www.pepsi.com) is the global
 beverage division of PepsiCo, Inc. (NYSE:   PEP) (http://www.pepsico.com). Its
 brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Mountain
 Dew, Sierra Mist, Mug, Slice, Wild Cherry Pepsi, Aquafina, SoBe, FruitWorks,
 Dole single-serve juices and All Sport Body Quencher. The company also makes
 and markets category-leading iced teas and coffees, respectively, via joint
 ventures with Lipton and Starbucks.
 
 

SOURCE Pepsi-Cola Company
    PURCHASE, N.Y., April 11 /PRNewswire/ -- Appearing in his first
 advertising campaign of any kind, hip-hop sensation Wyclef Jean is partnering
 with Pepsi-Cola in a yearlong marketing agreement. The relationship calls for
 creative collaboration on new Pepsi advertising, including Wyclef's original,
 eclectic composition and performance of the "Joy of Pepsi" song.
     Beginning next week, the first of two new TV commercials is scheduled to
 air on several outlets, including BET, WB, and MTV. Both new spots will run
 throughout the balance of the year.
     "We're thrilled to have Wyclef Jean joining the Pepsi family," said
 Charlee Taylor-Hines, director of urban and ethnic marketing, Pepsi-Cola
 Company. "Wyclef's music connects different cultures in a remarkable way.
 Much like Pepsi's ads bring together generations and cultures of people -- his
 music and our ads are a great combination."
     The first new television ad "Brazil" is set on the white, sandy beaches of
 beautiful Rio de Janeiro. It opens with Wyclef enjoying a relaxing moment by
 the beach, when suddenly he's drawn to the infectious beat of authentic
 Brazilian drummers. Along the way, Wyclef encounters a young Brazilian boy who
 emulates his moves. It's not long before Wyclef finds himself in the midst of
 a beach celebration, contributing his own unique style and sound, with a
 little help from Pepsi, and the beat of his new young friend.
     In "Studio," which begins airing in June, Wyclef is in a recording studio
 doing what he does best -- fusing a collection of different sounds from
 cultures including Brazil, India, and Jamaica. Although the new mix is hot,
 something is missing. With a sip of a Pepsi, Wyclef finds the finishing touch
 he's looking for -- his refreshing "ah." The spot cuts to a club scene where
 Wyclef's new "Pepsi" beat leaves the audience chanting for more.
     In addition to appearing in TV commercials, Wyclef will be featured in
 radio ads, print executions, in-store merchandising materials and on Pepsi's
 website, http://www.pepsi.com.
     The commercials mark Pepsi's third year partnering with UniWorld Group
 Inc., New York, which specializes in Urban advertising.
     Purchase, NY-based Pepsi-Cola Company (http://www.pepsi.com) is the global
 beverage division of PepsiCo, Inc. (NYSE:   PEP) (http://www.pepsico.com). Its
 brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Mountain
 Dew, Sierra Mist, Mug, Slice, Wild Cherry Pepsi, Aquafina, SoBe, FruitWorks,
 Dole single-serve juices and All Sport Body Quencher. The company also makes
 and markets category-leading iced teas and coffees, respectively, via joint
 ventures with Lipton and Starbucks.
 
 SOURCE  Pepsi-Cola Company