Xchange, Inc. Boosts Management Team with Two CRM Heavyweights

Xchange taps David Rubinstein to lead alliances and client support and Jim

Goldfinger to spearhead CVM Business Unit



Apr 10, 2001, 01:00 ET from Xchange, Inc.

    BOSTON, April 10 /PRNewswire/ -- Xchange, Inc. (Nasdaq: EXAP), which
 specializes in converting customer relationships into profit, today announced
 the addition of two Customer Relationship Management (CRM) industry leaders to
 its management team.  David Rubinstein joins Xchange as senior vice president
 of Client Services and Alliances, and Jim Goldfinger joins as senior vice
 president and general manager of the Customer Value Management (CVM) Business
 Unit.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20000705/XCHANLOGO  )
     David Rubinstein will lead alliances and client services
 Mr. Rubinstein brings over 20 years of high-tech experience to Xchange.  In
 his role as senior vice president of Client Services and Alliances, he will
 oversee Xchange's alliance strategy with world class partners, and lead the
 effort to ensure that the highest levels of support and services continue for
 Xchange clients.  Rubinstein formerly served as the executive vice president
 of Global Operations at Convergent Group, a leading provider of business
 transformation services for public and private utilities and energy markets,
 and previously led Cambridge Technology Partners' (CTP) North American CRM
 practice, where he forged major partnerships with leading CRM companies.
     "I am impressed by the Xchange management team's vision and strategy and
 was won over by the company's leadership in the real time analytical CRM
 space," said Rubinstein.  "The strength of Xchange's solutions in the fastest
 growing segment of the CRM market make it an ideal partner for world class
 organizations looking to bring their clients the best, and I am eager to push
 the partner channel to its full potential at Xchange."
     "Alliances are a crucial component of our strategy to enhance our product
 offerings and increase our market share," said Andy Frawley, chairman and CEO
 of Xchange.  "David's tremendous expertise on the other side, as a premier
 partner for CRM vendors, gives Xchange the perspective and relationships to
 build the partner channel to new levels."
 
     Jim Goldfinger to lead newly formed CVM business unit
     Jim Goldfinger brings more than 15 years of CRM industry experience to
 Xchange. Mr. Goldfinger was previously vice president of CRM Strategy for the
 e-Business applications provider PeopleSoft, where he was involved in the
 company's product direction, competitive positioning and strategic sales
 support.  He has directed the design and implementation of over 100 CRM
 applications for leading software solutions providers at several of the
 world's largest companies.
     As senior vice president and general manager of the CVM Business Unit, Mr.
 Goldfinger will spearhead the product direction, messaging and partner
 strategy for Xchange's newest business unit, which was formed by merging the
 Real Time and EnAct Business Units.  The CVM Business Unit is focused on
 merging technology and methodology that enables clients to drive customer
 value consistently across the enterprise.  By merging the capabilities of
 Xchange Real Time and Xchange EnAct, Xchange creates the only solution that
 brings methodology designed to instill a profit-focused culture, to personnel
 in the branch or store and in centrally driven customer channels like the call
 center.  The CVM Business Unit's methodology compliments the technology of
 Xchange Real Time, which connects every customer channel and analyzes a
 complete, up to the second view of customer behavior, to indicate the right
 course of action for an organization to take in each channel to maximize
 customer value.
      "Technology alone doesn't optimize profitability.  That requires
 empowering the workforce to understand how to leverage technology to grow
 customer value," said Frawley.  "With Jim at the helm, the CVM Business Unit
 delivers the knowledge and technology resources needed to increase customer
 profitability, to the workforce at every level of an organization.  Jim is a
 visionary in the industry whose leadership and proven track record will bring
 the business unit the same success that has benchmarked his career."
     "There is no question that the future leaders in the CRM space will be
 those companies that can consistently deliver measurable and timely return on
 investment," said Goldfinger.  "I am excited to join Xchange because I am
 confident that the combination of best-in-class methodologies, leading edge
 technology, strategic alliances with world class partners and most
 importantly, a complete focus on customer value, will position the company
 among the leaders."
     "Both David and Jim are proven leaders at large organizations.  I am
 personally thrilled that they have agreed to join our management team, and
 believe that they bring critical skills that are essential to Xchange's next
 stage of growth," added Frawley.
 
     About Xchange, Inc.
     Exchange Applications, Inc., now doing business as Xchange, Inc., helps
 companies focus their resources on customers who represent the best long-term
 profitability. Xchange delivers results by instilling a profit-focused
 discipline in the organization, coordinating all touch points and creating a
 personalized dialogue with the most valuable customers.  These solutions are
 impacting the bottom line at approximately 275 client sites worldwide,
 including Citigroup, DaimlerChrysler and Vodafone.  Xchange is based in Boston
 with offices worldwide. For more information, visit http://www.xchange.com.
 
     Xchange and Customer Value Management are trademarks of Exchange
 Applications, Inc.  All other trademarks contained herein are the property of
 their respective owners.
 
      For more information, contact:
      Tristan Jordan/Jenny Coleman
      Xchange, Inc.
      617-737-2244
      pr@xchange.com
 
 

SOURCE Xchange, Inc.
    BOSTON, April 10 /PRNewswire/ -- Xchange, Inc. (Nasdaq: EXAP), which
 specializes in converting customer relationships into profit, today announced
 the addition of two Customer Relationship Management (CRM) industry leaders to
 its management team.  David Rubinstein joins Xchange as senior vice president
 of Client Services and Alliances, and Jim Goldfinger joins as senior vice
 president and general manager of the Customer Value Management (CVM) Business
 Unit.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20000705/XCHANLOGO  )
     David Rubinstein will lead alliances and client services
 Mr. Rubinstein brings over 20 years of high-tech experience to Xchange.  In
 his role as senior vice president of Client Services and Alliances, he will
 oversee Xchange's alliance strategy with world class partners, and lead the
 effort to ensure that the highest levels of support and services continue for
 Xchange clients.  Rubinstein formerly served as the executive vice president
 of Global Operations at Convergent Group, a leading provider of business
 transformation services for public and private utilities and energy markets,
 and previously led Cambridge Technology Partners' (CTP) North American CRM
 practice, where he forged major partnerships with leading CRM companies.
     "I am impressed by the Xchange management team's vision and strategy and
 was won over by the company's leadership in the real time analytical CRM
 space," said Rubinstein.  "The strength of Xchange's solutions in the fastest
 growing segment of the CRM market make it an ideal partner for world class
 organizations looking to bring their clients the best, and I am eager to push
 the partner channel to its full potential at Xchange."
     "Alliances are a crucial component of our strategy to enhance our product
 offerings and increase our market share," said Andy Frawley, chairman and CEO
 of Xchange.  "David's tremendous expertise on the other side, as a premier
 partner for CRM vendors, gives Xchange the perspective and relationships to
 build the partner channel to new levels."
 
     Jim Goldfinger to lead newly formed CVM business unit
     Jim Goldfinger brings more than 15 years of CRM industry experience to
 Xchange. Mr. Goldfinger was previously vice president of CRM Strategy for the
 e-Business applications provider PeopleSoft, where he was involved in the
 company's product direction, competitive positioning and strategic sales
 support.  He has directed the design and implementation of over 100 CRM
 applications for leading software solutions providers at several of the
 world's largest companies.
     As senior vice president and general manager of the CVM Business Unit, Mr.
 Goldfinger will spearhead the product direction, messaging and partner
 strategy for Xchange's newest business unit, which was formed by merging the
 Real Time and EnAct Business Units.  The CVM Business Unit is focused on
 merging technology and methodology that enables clients to drive customer
 value consistently across the enterprise.  By merging the capabilities of
 Xchange Real Time and Xchange EnAct, Xchange creates the only solution that
 brings methodology designed to instill a profit-focused culture, to personnel
 in the branch or store and in centrally driven customer channels like the call
 center.  The CVM Business Unit's methodology compliments the technology of
 Xchange Real Time, which connects every customer channel and analyzes a
 complete, up to the second view of customer behavior, to indicate the right
 course of action for an organization to take in each channel to maximize
 customer value.
      "Technology alone doesn't optimize profitability.  That requires
 empowering the workforce to understand how to leverage technology to grow
 customer value," said Frawley.  "With Jim at the helm, the CVM Business Unit
 delivers the knowledge and technology resources needed to increase customer
 profitability, to the workforce at every level of an organization.  Jim is a
 visionary in the industry whose leadership and proven track record will bring
 the business unit the same success that has benchmarked his career."
     "There is no question that the future leaders in the CRM space will be
 those companies that can consistently deliver measurable and timely return on
 investment," said Goldfinger.  "I am excited to join Xchange because I am
 confident that the combination of best-in-class methodologies, leading edge
 technology, strategic alliances with world class partners and most
 importantly, a complete focus on customer value, will position the company
 among the leaders."
     "Both David and Jim are proven leaders at large organizations.  I am
 personally thrilled that they have agreed to join our management team, and
 believe that they bring critical skills that are essential to Xchange's next
 stage of growth," added Frawley.
 
     About Xchange, Inc.
     Exchange Applications, Inc., now doing business as Xchange, Inc., helps
 companies focus their resources on customers who represent the best long-term
 profitability. Xchange delivers results by instilling a profit-focused
 discipline in the organization, coordinating all touch points and creating a
 personalized dialogue with the most valuable customers.  These solutions are
 impacting the bottom line at approximately 275 client sites worldwide,
 including Citigroup, DaimlerChrysler and Vodafone.  Xchange is based in Boston
 with offices worldwide. For more information, visit http://www.xchange.com.
 
     Xchange and Customer Value Management are trademarks of Exchange
 Applications, Inc.  All other trademarks contained herein are the property of
 their respective owners.
 
      For more information, contact:
      Tristan Jordan/Jenny Coleman
      Xchange, Inc.
      617-737-2244
      pr@xchange.com
 
 SOURCE  Xchange, Inc.