YELLOWPAGES.COM Launches User Reviews

New Tool Fuels Consumers' Desire for Recommendations and Opinions Provides New Vehicle for Businesses to Collect Customer Feedback, Interact with Customers, Generate Referrals and Manage Their Online Image

Feb 14, 2007, 00:00 ET from YELLOWPAGES.COM

    PASADENA, Calif., Feb. 14 /PRNewswire/ -- YELLOWPAGES.COM ( http://www.yellowpages.com ), a subsidiary of AT&T Inc. (NYSE:   T), today announced it has rolled out User Reviews to its national site, enabling consumers to share opinions on local and national businesses from caterers and pool cleaners to jewelers and pet groomers.     (Photo: http://www.newscom.com/cgi-bin/prnh/20070214/CGW026 )     "Our new User Reviews service adds richness and depth to the comprehensive database of local business information already available at YELLOWPAGES.COM, and gives our users another element to consider when choosing the businesses that best meet their needs," said Charles Stubbs, president and CEO of YELLOWPAGES.COM, AT&T.     "This service also delivers terrific value to our advertisers," said Stubbs. "In addition to giving business owners access to valuable feedback about their operations and generating sales referrals, we've designed a service that allows them to interact directly with reviewers by responding to postings -- putting them in the driver's seat in managing their businesses online image."     The service allows consumers who register with the site to rate businesses from one to five stars, with five stars representing an "exceptional" rating. Site visitors can also write original text recapping their experience with businesses.     YELLOWPAGES.COM visitors will automatically see the average rating of businesses to the right of listings, with the number of total ratings and reviews for the listing indicated in parentheses. A "Read Reviews" link allows visitors to read reviews in full, which are posted alongside the username of the reviewer and the date the review was submitted.     Review submissions are subject to YELLOWPAGES.COM's editorial guidelines and standards.     The YELLOWPAGES.COM Network received approximately 1 billion searches in 2006.     This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss .     About YELLOWPAGES.COM     YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004, the company operates a leading IYP and local search site, YELLOWPAGES.COM. The YELLOWPAGES.COM Nationwide Network provides exposure to up to 31.6 million monthly unique visitors for local information (comScore Media Metrix, December 2006).     *The unique visitor number for the YELLOWPAGES.COM Nationwide Network (Custom Entity) includes unduplicated visitors for the following sites: YELLOWPAGES.COM, AOL Yellow Pages, Switchboard, Yahoo! Local, Yahoo! Yellow Pages and AnyWho.     About AT&T     AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to businesses and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising through its Yellow Pages and YELLOWPAGES.COM organizations. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verse(SM) TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com .     AT&T is a registered trademark of AT&T Knowledge Ventures. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.  

SOURCE YELLOWPAGES.COM
    PASADENA, Calif., Feb. 14 /PRNewswire/ -- YELLOWPAGES.COM ( http://www.yellowpages.com ), a subsidiary of AT&T Inc. (NYSE:   T), today announced it has rolled out User Reviews to its national site, enabling consumers to share opinions on local and national businesses from caterers and pool cleaners to jewelers and pet groomers.     (Photo: http://www.newscom.com/cgi-bin/prnh/20070214/CGW026 )     "Our new User Reviews service adds richness and depth to the comprehensive database of local business information already available at YELLOWPAGES.COM, and gives our users another element to consider when choosing the businesses that best meet their needs," said Charles Stubbs, president and CEO of YELLOWPAGES.COM, AT&T.     "This service also delivers terrific value to our advertisers," said Stubbs. "In addition to giving business owners access to valuable feedback about their operations and generating sales referrals, we've designed a service that allows them to interact directly with reviewers by responding to postings -- putting them in the driver's seat in managing their businesses online image."     The service allows consumers who register with the site to rate businesses from one to five stars, with five stars representing an "exceptional" rating. Site visitors can also write original text recapping their experience with businesses.     YELLOWPAGES.COM visitors will automatically see the average rating of businesses to the right of listings, with the number of total ratings and reviews for the listing indicated in parentheses. A "Read Reviews" link allows visitors to read reviews in full, which are posted alongside the username of the reviewer and the date the review was submitted.     Review submissions are subject to YELLOWPAGES.COM's editorial guidelines and standards.     The YELLOWPAGES.COM Network received approximately 1 billion searches in 2006.     This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss .     About YELLOWPAGES.COM     YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004, the company operates a leading IYP and local search site, YELLOWPAGES.COM. The YELLOWPAGES.COM Nationwide Network provides exposure to up to 31.6 million monthly unique visitors for local information (comScore Media Metrix, December 2006).     *The unique visitor number for the YELLOWPAGES.COM Nationwide Network (Custom Entity) includes unduplicated visitors for the following sites: YELLOWPAGES.COM, AOL Yellow Pages, Switchboard, Yahoo! Local, Yahoo! Yellow Pages and AnyWho.     About AT&T     AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to businesses and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising through its Yellow Pages and YELLOWPAGES.COM organizations. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verse(SM) TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com .     AT&T is a registered trademark of AT&T Knowledge Ventures. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.  SOURCE YELLOWPAGES.COM

RELATED LINKS

http://www.alphasoftware.com