NEW YORK, Aug. 6, 2015 /PRNewswire/ -- Yieldbot, the industry's leading media technology for real-time consumer intent in premium media, today announced the appointment of Joel Hall as Vice President, Product. Joel will play an integral role in the advancement, extension and integration of the company's core technology, overseeing initiatives vital to the growing demand for Yieldbot's realized intelligence platform in the automated ad buying and selling marketplace.
Joel joins Yieldbot after spending six years at Marin Software where he led a team of product managers tasked with maintaining and upgrading the Marin platform during a time of exceptional growth, that took the company from 500 to 5,000 customers and 80 to 600 employees. Prior to Marin, Joel worked at Omniture doing client strategy and optimization for their Test&Target Platform (now Adobe Target).
"Over the course of the last year we've been building out an exceptional leadership team in order to extend Yieldbot's reach, grow our already extensive customer base and deliver a platform that empowers publishers, brands and media buyers with real-time intent data to deliver media value," said Jonathan Mendez, CEO at Yieldbot. "Joel is a perfect addition to our roster and we're excited to see him drive evolution of the Yieldbot product."
The addition of Joel comes on the heels of a two-year period of tremendous growth for Yieldbot, as demand increases for real-time data and media on over one billion website sessions a month across premium publishers with active consumer intent.
"I have had the pleasure of working with Jon Mendez at a previous company and I've always admired his drive to improve how consumers experience the Internet," said Hall. "I was immediately impressed by how Yieldbot's technology has the ability to extract and leverage consumer intent data to deliver more relevant advertising and increase the value of media for consumers, publishers and advertisers."
Yieldbot is the only media channel that uses first-party data to target real-time consumer intent. The company works with every major agency holding company and biggest brands in the world across their Search, Display and Shopper Marketing initiatives, to help them understand the mindset of active consumers in the marketing funnel and match them with the right messages in real-time.
Media performance from Yieldbot increases the value of digital media for brands that in turn drives higher CPMs for publishers by capturing, organizing and activating click-stream data. The company's offerings can be bought and sold on a performance basis.Yieldbot was founded in New York and Boston and is backed by RRE Ventures, New Atlantic Ventures, SJF Ventures and City National Bank. For more information, please visit: http://www.yieldbot.com.