York County Libraries Celebrate National Libraries Week With the Introduction Of a Marketing Opportunity

Apr 02, 2001, 01:00 ET from York County Libraries

    YORK, Pa., April 2 /PRNewswire/ -- National Libraries Week, which starts
 today, is the ideal time to remind the York County community of the valuable
 resources in its backyard. To this end, the York County Libraries are
 launching a marketing program much like any company competing for market
 share. The innovative program provides a rare opportunity for businesses to
 raise their profiles in the community through partnering with the libraries in
 a variety of ways.
     According to Library System executive director Trish Calvani, it's really
 not a stretch for libraries to market themselves like any other business.
 "It's a necessary step for us to continue to provide a full-range of services
 to every York Countian."
     "The marketing plan provides opportunities for area companies to raise
 their profiles in the community through cooperative programs.  Among the
 marketing strategies are radio and television advertising, web exposure on
 sites that log a million hits a year, and sponsorship of one of the
 2,300 library programs that reached over 47,000 people last year.
     "We think we have a good product to offer our corporate sponsors," said
 Calvani. "The 13 libraries in York County provide a vital resource to all
 residents, businesses, educators and not-for-profit organizations. We hope
 that by partnering with local businesses to promote the libraries and their
 programs we will increase use of the libraries while gaining valuable exposure
 for these businesses.
     "As of March, there were 146,500 registered library cardholders. Nearly
 one million items, including books, audio tapes and videos were checked out of
 York County's libraries in 2000.  And, nearly 5,000 children ages 3 to 13
 participated in the libraries' summer reading programs.
     Many programs including storytimes, dramatic presentations, book talks and
 author visits have been planned to celebrate National Libraries Week.  For
 more information on programs in your area, visit the library website at
 www.yorklibraries.org.
     Businesses interested in finding out more about the library marketing
 program should contact The Newton Group at 717-854-8833.
 
 

SOURCE York County Libraries
    YORK, Pa., April 2 /PRNewswire/ -- National Libraries Week, which starts
 today, is the ideal time to remind the York County community of the valuable
 resources in its backyard. To this end, the York County Libraries are
 launching a marketing program much like any company competing for market
 share. The innovative program provides a rare opportunity for businesses to
 raise their profiles in the community through partnering with the libraries in
 a variety of ways.
     According to Library System executive director Trish Calvani, it's really
 not a stretch for libraries to market themselves like any other business.
 "It's a necessary step for us to continue to provide a full-range of services
 to every York Countian."
     "The marketing plan provides opportunities for area companies to raise
 their profiles in the community through cooperative programs.  Among the
 marketing strategies are radio and television advertising, web exposure on
 sites that log a million hits a year, and sponsorship of one of the
 2,300 library programs that reached over 47,000 people last year.
     "We think we have a good product to offer our corporate sponsors," said
 Calvani. "The 13 libraries in York County provide a vital resource to all
 residents, businesses, educators and not-for-profit organizations. We hope
 that by partnering with local businesses to promote the libraries and their
 programs we will increase use of the libraries while gaining valuable exposure
 for these businesses.
     "As of March, there were 146,500 registered library cardholders. Nearly
 one million items, including books, audio tapes and videos were checked out of
 York County's libraries in 2000.  And, nearly 5,000 children ages 3 to 13
 participated in the libraries' summer reading programs.
     Many programs including storytimes, dramatic presentations, book talks and
 author visits have been planned to celebrate National Libraries Week.  For
 more information on programs in your area, visit the library website at
 www.yorklibraries.org.
     Businesses interested in finding out more about the library marketing
 program should contact The Newton Group at 717-854-8833.
 
 SOURCE  York County Libraries