Young & Rubicam San Francisco Selects Blue Martini Software to Deliver Measurable Digital Branding

Revolutionary New Service to Enable Clients to Test-Market and Measure The

Impact of Branding, Marketing and Advertising Initiatives



Apr 25, 2001, 01:00 ET from Blue Martini Software, Inc.

    SAN MATEO, Calif., April 25 /PRNewswire/ -- Blue Martini Software, Inc.
 (Nasdaq: BLUE) today announced that Young & Rubicam San Francisco selected the
 Blue Martini Marketing application to power its revolutionary new service for
 test-marketing and measuring the impact of branding, marketing and advertising
 initiatives.  The service will enable Young & Rubicam San Francisco to execute
 global virtual focus groups to identify the most effective and compelling
 creative messages on a micro-segment basis before media is purchased.  It will
 also measure the global effectiveness of marketing campaigns and optimize
 brand strategy on a closed-loop-basis.
     "Young & Rubicam is delivering this new service as part of a larger
 initiative to make marketing and advertising accountable and to quantify
 effectiveness of marketing programs," said Austin McGhie, president and CEO at
 Young & Rubicam San Francisco.  "Blue Martini Marketing will enable us to
 continue to expand the quality of our services and make creative
 recommendations that reflect economical data from the target audience."
     "The key to continuous improvement in marketing is measuring, tracking and
 communicating results," said Monte Zweben, president and CEO of Blue Martini
 Software.  "The combination of Blue Martini Marketing and Young & Rubicam's
 brand expertise will provide cost effective, targeted marketing solutions to
 the Global 2000."
     Using Blue Martini Marketing, Young & Rubicam will be able to quickly and
 inexpensively gather market feedback through "virtual focus groups" of
 consumers, partners or prospects on a wide range of topics including new
 advertising concepts, packaging, messaging or even product design.  With these
 focus groups, Young & Rubicam will be able to obtain reliable, quantitative
 feedback that it can use immediately to improve the success of all marketing
 activities for its clients.
     Once Young & Rubicam has gathered market feedback, Blue Martini Marketing
 will enable it to effectively implement marketing campaigns targeted at its
 clients' existing customers or new prospects.  On a closed loop basis, Young
 & Rubicam will be able to track and share results with its clients of
 virtually any marketing activity, including website traffic, campaign response
 and survey results.
 
     About Young & Rubicam
     Young & Rubicam Inc. is a diversified, global marketing and communications
 organization with integrated services in advertising, database marketing,
 perception management and public relations, branding identity consultation and
 design services, and healthcare communications.  Young & Rubicam is a unit of
 the WPP Group (WPPGY).
 
     About Blue Martini Software
     Blue Martini Software provides eCRM applications that help companies
 understand, target and interact with their customers and business partners
 across multiple touch points.  The Blue Martini 4 application suite includes
 four applications:  Blue Martini Marketing, Blue Martini Commerce, Blue
 Martini Channels and Blue Martini Service.  Each application can be used
 individually or integrated as a complete business suite for managing catalogs,
 content, transactions, campaigns, analysis and personalization.  Blue Martini
 Software applications drive revenues and build lifetime value of customers by
 providing compelling personalized interactions, maximizing the effectiveness
 of marketing programs, enabling businesses to sell more effectively directly
 and through channel partners or marketplaces, and providing multi-channel
 customer service.  Blue Martini Software's customers include Canadian Tire
 Corporation, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oce
 Technologies, Oncology Therapeutics Network (OTN), Polaroid Corporation,
 PublixDirect and Saks Fifth Avenue.  Blue Martini Software can be reached at
 650-356-4000 or www.bluemartini.com.
 
     NOTE:  "Blue Martini" and "Blue Martini Software" are trademarks of Blue
 Martini Software, Inc., 2600 Campus Drive, San Mateo, CA 94403.  Other product
 and company names may be the trademarks of their respective owners.
     This news release includes forward-looking statements that are subject to
 risks, uncertainties and other factors that could cause actual results to
 differ materially from those referred to in the forward-looking statements.
 Such factors include, but are not limited to:  delays in the development or
 release of new products or product enhancements by Blue Martini Software, risk
 as related to market acceptance of Blue Martini Software's applications;
 customization, deployment and/or operational delays or errors associated with
 Blue Martini's product or those of third parties; Blue Martini's need to
 maintain and enhance business relationships with systems integrators and other
 parties; activities by Blue Martini Software and others regarding protection
 of intellectual property; and release of competitive products and other
 actions by competitors.  Further details on these risks are set forth in Blue
 Martini Software's filings with the Securities and Exchange Commission
 ("SEC"), including its filing on Form 10-K for the year ending
 December 31, 2001.  These filings are available on a Web site maintained by
 the SEC at http://www.sec.gov .  These forward-looking statements are
 generally identified by words such as "expect," "will," "anticipate,"
 "intend," "believe," "should," "estimate," and other similar words and
 expressions.  Blue Martini Software does not undertake an obligation to update
 forward-looking statements.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X47877573
 
 

SOURCE Blue Martini Software, Inc.
    SAN MATEO, Calif., April 25 /PRNewswire/ -- Blue Martini Software, Inc.
 (Nasdaq: BLUE) today announced that Young & Rubicam San Francisco selected the
 Blue Martini Marketing application to power its revolutionary new service for
 test-marketing and measuring the impact of branding, marketing and advertising
 initiatives.  The service will enable Young & Rubicam San Francisco to execute
 global virtual focus groups to identify the most effective and compelling
 creative messages on a micro-segment basis before media is purchased.  It will
 also measure the global effectiveness of marketing campaigns and optimize
 brand strategy on a closed-loop-basis.
     "Young & Rubicam is delivering this new service as part of a larger
 initiative to make marketing and advertising accountable and to quantify
 effectiveness of marketing programs," said Austin McGhie, president and CEO at
 Young & Rubicam San Francisco.  "Blue Martini Marketing will enable us to
 continue to expand the quality of our services and make creative
 recommendations that reflect economical data from the target audience."
     "The key to continuous improvement in marketing is measuring, tracking and
 communicating results," said Monte Zweben, president and CEO of Blue Martini
 Software.  "The combination of Blue Martini Marketing and Young & Rubicam's
 brand expertise will provide cost effective, targeted marketing solutions to
 the Global 2000."
     Using Blue Martini Marketing, Young & Rubicam will be able to quickly and
 inexpensively gather market feedback through "virtual focus groups" of
 consumers, partners or prospects on a wide range of topics including new
 advertising concepts, packaging, messaging or even product design.  With these
 focus groups, Young & Rubicam will be able to obtain reliable, quantitative
 feedback that it can use immediately to improve the success of all marketing
 activities for its clients.
     Once Young & Rubicam has gathered market feedback, Blue Martini Marketing
 will enable it to effectively implement marketing campaigns targeted at its
 clients' existing customers or new prospects.  On a closed loop basis, Young
 & Rubicam will be able to track and share results with its clients of
 virtually any marketing activity, including website traffic, campaign response
 and survey results.
 
     About Young & Rubicam
     Young & Rubicam Inc. is a diversified, global marketing and communications
 organization with integrated services in advertising, database marketing,
 perception management and public relations, branding identity consultation and
 design services, and healthcare communications.  Young & Rubicam is a unit of
 the WPP Group (WPPGY).
 
     About Blue Martini Software
     Blue Martini Software provides eCRM applications that help companies
 understand, target and interact with their customers and business partners
 across multiple touch points.  The Blue Martini 4 application suite includes
 four applications:  Blue Martini Marketing, Blue Martini Commerce, Blue
 Martini Channels and Blue Martini Service.  Each application can be used
 individually or integrated as a complete business suite for managing catalogs,
 content, transactions, campaigns, analysis and personalization.  Blue Martini
 Software applications drive revenues and build lifetime value of customers by
 providing compelling personalized interactions, maximizing the effectiveness
 of marketing programs, enabling businesses to sell more effectively directly
 and through channel partners or marketplaces, and providing multi-channel
 customer service.  Blue Martini Software's customers include Canadian Tire
 Corporation, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oce
 Technologies, Oncology Therapeutics Network (OTN), Polaroid Corporation,
 PublixDirect and Saks Fifth Avenue.  Blue Martini Software can be reached at
 650-356-4000 or www.bluemartini.com.
 
     NOTE:  "Blue Martini" and "Blue Martini Software" are trademarks of Blue
 Martini Software, Inc., 2600 Campus Drive, San Mateo, CA 94403.  Other product
 and company names may be the trademarks of their respective owners.
     This news release includes forward-looking statements that are subject to
 risks, uncertainties and other factors that could cause actual results to
 differ materially from those referred to in the forward-looking statements.
 Such factors include, but are not limited to:  delays in the development or
 release of new products or product enhancements by Blue Martini Software, risk
 as related to market acceptance of Blue Martini Software's applications;
 customization, deployment and/or operational delays or errors associated with
 Blue Martini's product or those of third parties; Blue Martini's need to
 maintain and enhance business relationships with systems integrators and other
 parties; activities by Blue Martini Software and others regarding protection
 of intellectual property; and release of competitive products and other
 actions by competitors.  Further details on these risks are set forth in Blue
 Martini Software's filings with the Securities and Exchange Commission
 ("SEC"), including its filing on Form 10-K for the year ending
 December 31, 2001.  These filings are available on a Web site maintained by
 the SEC at http://www.sec.gov .  These forward-looking statements are
 generally identified by words such as "expect," "will," "anticipate,"
 "intend," "believe," "should," "estimate," and other similar words and
 expressions.  Blue Martini Software does not undertake an obligation to update
 forward-looking statements.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X47877573
 
 SOURCE  Blue Martini Software, Inc.