ZAGAT TO GO(SM) 3.0 Adds Off-Line Sync and Augmented Reality

Jan 28, 2010, 12:22 ET from Zagat Survey, LLC

NEW YORK, Jan. 28 /PRNewswire/ -- Today, Zagat Survey announced the release of ZAGAT TO GO(SM) 3.0 for iPhone™ and iPod® touch users. Developed with Handmark®, a global leader in the development and distribution of mobile applications and services, the new application incorporates the latest in mobile application technology, including augmented reality. Zagat's succinct reviews help diners make quick informed decisions on the go based on the professionally edited, collective opinions of thousands of avid diners.

This latest version of ZAGAT TO GO(SM), also compatible with the new iPad, features three major updates. Augmented reality provides users with an interactive view of restaurants through their iPhone 3GS camera.  Off-line sync now enables both iPhone and iTouch users to access Zagat's content anywhere – on the subway, in an airplane and even internationally – regardless of internet or mobile reception.  Also, writing Zagat reviews is easier than ever, since the app now allows users to write and publish reviews directly to ZAGAT.com from their phone.

In addition to the Zagat ratings and reviews, the Zagat Recommends feature acts as a "digital concierge" to filter restaurant choices based on the user's preferences; other features of ZAGAT TO GO(SM) 3.0 include instant restaurant reservation capabilities and the ability to search establishments around the world using GPS (where available) or by choosing from hundreds of cities worldwide.  

ZAGAT TO GO(SM) was named one of FireceMobileContent's Top 10 mobile apps of 2009 and has consistently been one of the top paid travel applications in the App Store. ZAGAT TO GO(SM) 3.0 is a free update for current ZAGAT TO GO(SM) subscribers. New customers can download ZAGAT TO GO(SM) from the Apple App Store for $9.99.

About Zagat Survey, LLC

Known as the "burgundy bible," Zagat Survey is the world's most trusted source for information about where to eat, drink, stay and play around the globe, and as such has become a symbol of quality.  Zagat Survey rates and reviews airlines, restaurants, hotels, nightlife, movies, music, golf, resorts, shopping, spas, and a range of other entertainment categories in over 100 countries and has been lauded as the "most up-to-date, comprehensive and reliable guides ever published" and as "a necessity second only to a valid credit card." Zagat content is available in print, on the Web, on mobile phones, and on TV.  For more information, visit ZAGAT.com.

About Handmark

Handmark is the leading developer and distributor of mobile applications and services, specializing in mobile solutions for publishers and other media companies. Handmark is the only company to support development across all major mobile platforms, as well as distribution, monetization and maintenance for its partners. Handmark has proven its leadership in delivering fun, engaging, valuable experiences for mobile customers over the last 10 years.  For more information, visit ww.handmark.com.

© 2009 Handmark, Inc.; Handmark®, Pocket Express®, and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. All rights reserved. All other trademarks belong to their respective owners.

SOURCE Zagat Survey, LLC



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