Zentropy Partners to Showcase Media Skins Developed Using QuickTime 5 at NAB

Apr 23, 2001, 01:00 ET from Zentropy Partners

    LOS ANGELES, April 23 /PRNewswire Interactive News Release/ -- Zentropy
 Partners has announced today that they will showcase Media Skins developed
 using QuickTime 5 at NAB2001, the National Association of Broadcasters
 conference that is currently taking place in Las Vegas.
     QuickTime 5's Media Skins give multimedia authors and developers the
 ability to control the shape and size of all the player elements, including
 the window of the media player where the content is displayed.
     Zentropy Partners is using QuickTime to add a layer of programmable
 interactivity to explore new opportunities for branding, information delivery,
 e-Commerce and content presentation for their clients, as well as prototyping
 Interactive Television and Broadcast experiences of the future.
     For Zentropy Partners, who are leading experts at translating brands onto
 the digital space, this is an incredibly powerful tool.  Zentropy Partners is
 currently discussing campaigns with their clients, Reebok and EMAP, using
 QuickTime media skins as an innovative marketing vehicle.
     "QuickTime has shown a consistent innovative spirit towards emerging
 technologies and we're passionate about exploring all of these opportunities
 for our clients," said Lori H. Schwartz, Emerging Technologies Producer,
 Zentropy Partners.
     "The marriage of the interactivity and utility of the web to TV-like
 content has already generated a lot of interest with our clients who are
 looking for a more dynamic vehicle for customers to experience their brands."
 -- Tiago Soromenho, US West Coast Creative Director, Zentropy Partners.
     "Apple's QuickTime provides content developers with the high-quality
 tools, worldwide reach and versatility needed to appeal to a global
 cross-platform audience," said Frank Casanova, Apple's director of QuickTime
 product marketing.  "We are thrilled that Zentropy Partners is using new
 capabilities found in QuickTime 5 to create Media Skins to help their clients
 deliver customized content on the Internet in a creative and eye-catching
 way."
     QuickTime 5 is Apple's next-generation software for creating, streaming
 and playing high-quality audio and video over the Internet.  QuickTime's
 player is available as a free download to Macintosh and Windows users
 worldwide at http://www.apple.com/quicktime .
 
     About Zentropy Partners
     Zentropy Partners ( http://www.zentropypartners.com ) is an e-business
 professional services firm that works with national and global Fortune 1000
 and dot-com companies.  Its services include Internet strategy, web site
 development, online marketing and customer relationship management.
     Zentropy Partners has 12 offices in key markets around the world,
 including key markets in the U.S., Europe and Asia-Pacific.  It is allied with
 McCann-Erickson WorldGroup, within The Interpublic Group of Companies (NYSE:  
 IPG), acting as its primary online marketing communications resource.
 Zentropy Partners clients include General Motors, Dun & Bradstreet, Coca-Cola,
 Radisson, MGM, Johnson & Johnson, The Toro Company, Lucent Technologies,
 Nautica and Reebok International.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X56263512
 
 

SOURCE Zentropy Partners
    LOS ANGELES, April 23 /PRNewswire Interactive News Release/ -- Zentropy
 Partners has announced today that they will showcase Media Skins developed
 using QuickTime 5 at NAB2001, the National Association of Broadcasters
 conference that is currently taking place in Las Vegas.
     QuickTime 5's Media Skins give multimedia authors and developers the
 ability to control the shape and size of all the player elements, including
 the window of the media player where the content is displayed.
     Zentropy Partners is using QuickTime to add a layer of programmable
 interactivity to explore new opportunities for branding, information delivery,
 e-Commerce and content presentation for their clients, as well as prototyping
 Interactive Television and Broadcast experiences of the future.
     For Zentropy Partners, who are leading experts at translating brands onto
 the digital space, this is an incredibly powerful tool.  Zentropy Partners is
 currently discussing campaigns with their clients, Reebok and EMAP, using
 QuickTime media skins as an innovative marketing vehicle.
     "QuickTime has shown a consistent innovative spirit towards emerging
 technologies and we're passionate about exploring all of these opportunities
 for our clients," said Lori H. Schwartz, Emerging Technologies Producer,
 Zentropy Partners.
     "The marriage of the interactivity and utility of the web to TV-like
 content has already generated a lot of interest with our clients who are
 looking for a more dynamic vehicle for customers to experience their brands."
 -- Tiago Soromenho, US West Coast Creative Director, Zentropy Partners.
     "Apple's QuickTime provides content developers with the high-quality
 tools, worldwide reach and versatility needed to appeal to a global
 cross-platform audience," said Frank Casanova, Apple's director of QuickTime
 product marketing.  "We are thrilled that Zentropy Partners is using new
 capabilities found in QuickTime 5 to create Media Skins to help their clients
 deliver customized content on the Internet in a creative and eye-catching
 way."
     QuickTime 5 is Apple's next-generation software for creating, streaming
 and playing high-quality audio and video over the Internet.  QuickTime's
 player is available as a free download to Macintosh and Windows users
 worldwide at http://www.apple.com/quicktime .
 
     About Zentropy Partners
     Zentropy Partners ( http://www.zentropypartners.com ) is an e-business
 professional services firm that works with national and global Fortune 1000
 and dot-com companies.  Its services include Internet strategy, web site
 development, online marketing and customer relationship management.
     Zentropy Partners has 12 offices in key markets around the world,
 including key markets in the U.S., Europe and Asia-Pacific.  It is allied with
 McCann-Erickson WorldGroup, within The Interpublic Group of Companies (NYSE:  
 IPG), acting as its primary online marketing communications resource.
 Zentropy Partners clients include General Motors, Dun & Bradstreet, Coca-Cola,
 Radisson, MGM, Johnson & Johnson, The Toro Company, Lucent Technologies,
 Nautica and Reebok International.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X56263512
 
 SOURCE  Zentropy Partners